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Suggest You - Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed
During the past couple of months, I spent considerable time researching the use of sweepstakes in the B2B software market.Software marketers tend to stay away from sweepstakes. There is a good reason for this. Last year, 1,900 B2B marketers surveyed by “MarketingSherpa”
Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.
To capitalize on the golden glimpse, you must convey the value of your offer clearly and immediately.
* You may republish this article on your websi
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fails, th
This is an advantage not enjoyed by other marketing media. You can ignore a radio commercial and a magazine ad. But you have to give each piece of mail a moment of your attention to decide whether or not it's a keeper.
This marks the first in a series of hurdles your direct mail piece has to clear. Think of it as an obstacle course. Only instead of high bars and log jumps, your hurdles are the following:
1. Getting noticed.
2. Getting read.
3. Getting the message across.
4. Getting a response.
But it all begins with the golden glimpse, during which you'll either get noticed or be forgotten. Here are some tips to help you clear this first hurdle:
- Make your offer immediately visible. If you're mailing postcards, repeat the offer on both sides. If you're sending a letter, put some form of the offer on the envelope.
- Write your offer in clear, simple language. Show it to several people and ask them to interpret it for you. If your test subjects can restate the offer in their own words without hesitation, it's clear enough. If they struggle, it's unclear.
- Repeat your offer more than once, and in more than one place. You can shape your offer into headlines, bullet points, callout boxes or starbursts, and even within the body copy of your direct mail piece. Make it impossible to miss. And of course, it all starts with those parts that are visible right out of the mailbox.
Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.
To capitalize on the golden glimpse, you must convey the value of your offer clearly and immediately.
* You may republish this article on your websit
Yesterday evening I was invited to present end of year and exam certificates to students at a local school. I was absolutely thrilled to do this particularly as I have been involved in helping many of the business students over the last couple of years.The academic achi
This marks the first in a series of hurdles your direct mail piece has to clear. Think of it as an obstacle course. Only instead of high bars and log jumps, your hurdles are the following:
1. Getting noticed.
2. Getting read.
3. Getting the message across.
4. Getting a response.
But it all begins with the golden glimpse, during which you'll either get noticed or be forgotten. Here are some tips to help you clear this first hurdle:
- Make your offer immediately visible. If you're mailing postcards, repeat the offer on both sides. If you're sending a letter, put some form of the offer on the envelope.
- Write your offer in clear, simple language. Show it to several people and ask them to interpret it for you. If your test subjects can restate the offer in their own words without hesitation, it's clear enough. If they struggle, it's unclear.
- Repeat your offer more than once, and in more than one place. You can shape your offer into headlines, bullet points, callout boxes or starbursts, and even within the body copy of your direct mail piece. Make it impossible to miss. And of course, it all starts with those parts that are visible right out of the mailbox.
Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.
To capitalize on the golden glimpse, you must convey the value of your offer clearly and immediately.
* You may republish this article on your websi
The journey of lingerie from 'cotte' to trendy intimatewearThe existence of lingerie is as old as the existence of women who wear it. In the middle ages things were easygoing as women wore various corset-like alternatives like the cotte, the bliaunt and the surcot, which
- Make your offer immediately visible. If you're mailing postcards, repeat the offer on both sides. If you're sending a letter, put some form of the offer on the envelope.
- Write your offer in clear, simple language. Show it to several people and ask them to interpret it for you. If your test subjects can restate the offer in their own words without hesitation, it's clear enough. If they struggle, it's unclear.
- Repeat your offer more than once, and in more than one place. You can shape your offer into headlines, bullet points, callout boxes or starbursts, and even within the body copy of your direct mail piece. Make it impossible to miss. And of course, it all starts with those parts that are visible right out of the mailbox.
Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.
To capitalize on the golden glimpse, you must convey the value of your offer clearly and immediately.
* You may republish this article on your websi
No competition?! Is this na?ve? Wishful thinking? A load of bunk?Not at all.As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have lear
Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.
To capitalize on the golden glimpse, you must convey the value of your offer clearly and immediately.
* You may republish this article on your websi
What message are you sending out to the public concerning your online presence? Are you to the right, the left or on the fence concerning the topics that you support or don’t support? This article deals with the importance of the messages we send in regards to business, espec
Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.
To capitalize on the golden glimpse, you must convey the value of your offer clearly and immediately.
* You may republish this article on your website as long as the byline, author's note and hyperlink are left intact. Please include the article in its entirety.
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