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  • Suggest You - How To Use Free Report Give Aways To Attract New Business!

    Committed To Your Customer? Prove It When They Complain!
    Businesses like to brag in their advertising about quality of work, commitment to their customers, and excellent service. These statements are also proudly advanced in Mission, Vision, and Values Statements. They are foundational to success.to your prospects, your response rates would be even higher.

    Like this:

    "FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

    You'll

    Customer Service - On A Lone Desert Highway
    We’ve all heard stories of motorists who come across a gas station in the middle of nowhere. These gas stations have very few convenience items and charge a great deal for both their fuel as well foodstuffs they may have available.When viewin
    A few days ago, I exposed a foolish letter I wrote to try and get prospects when I first became a freelance copywriter.

    Do you know what the right way to have approached this situation would have been?

    Meaning, if a freelance copywriter wanted to go out and try and "attract" new prospects (as opposed to chasing them down), can you guess what I should've done?

    The answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then...

    I should've mailed the heck out of them!

    Remember, the best way to generate new business is by using 2-step lead-generation.

    Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys Are Using To Triple Their Sales, Starting Immediately!"

    Even better still -- if you target your message even more directly to your prospects, your response rates would be even higher.

    Like this:

    "FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

    You'll

    What's In It For Them?
    Without other people, you can’t make sales, you don’t have affiliates, you don’t have JVs, you don’t have collaboration. That means you painstakingly have to do everything yourself and you only ever have a very small percentage of the reach you cou
    and "attract" new prospects (as opposed to chasing them down), can you guess what I should've done?

    The answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then...

    I should've mailed the heck out of them!

    Remember, the best way to generate new business is by using 2-step lead-generation.

    Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys Are Using To Triple Their Sales, Starting Immediately!"

    Even better still -- if you target your message even more directly to your prospects, your response rates would be even higher.

    Like this:

    "FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

    You'll

    Six Ways to Succeed in Business
    How many times have you encountered people in business and the image of the business or the person is so poorly presented it causes you to have a poor opinion of the services offered? It makes no difference if you are the owner or the employee; pri
    out of them!

    Remember, the best way to generate new business is by using 2-step lead-generation.

    Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys Are Using To Triple Their Sales, Starting Immediately!"

    Even better still -- if you target your message even more directly to your prospects, your response rates would be even higher.

    Like this:

    "FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

    You'll

    Corporate Logo Golf Balls - Maximizing the Distance of your Promotional Advertising
    Tired of getting the same old promotional advertising results? Corporate logo golf balls are a unique and effective product that can enhance your corporate image and increase your name recognition.Logo golf balls have always bee
    ome kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys Are Using To Triple Their Sales, Starting Immediately!"

    Even better still -- if you target your message even more directly to your prospects, your response rates would be even higher.

    Like this:

    "FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

    You'll

    Things You Should Know About Workplace Bullies
    Who's a Bully Everyone has one or two really bad bosses in their working life: people who make your life miserable. But we're starting to recognize that some of these office tyrants are bullies, just like the ones you used to f
    to your prospects, your response rates would be even higher.

    Like this:

    "FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

    You'll notice, in this headline you've "double-bonded" with your prospect: You let them know this report is only for "Retail Store Owners", and only for those retail store owners in "Tampa".

    (And you could've even been more specific than that -- like "Sporting Goods Store Owners" -- that would be even stronger and more compelling.)

    Listen, no matter what you're talking about, it's always the little subtleties that'll get you from good to great, so pay VERY close attention to them.

    O.K.?

    And if your not interested in being great, then why are you even reading this?

    Right?

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