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    about the home-buying process.

    6. What else is important to them? Finding an agent they're comfortable with.

    Step 2 — Create Your Audience Statement
    When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set

    An Introduction to Internet Marketing
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    If you've been practicing real estate for any length of time, you've encountered postcard marketing in some form or fashion.

    Real estate agents use postcard marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards are cost-effective, versatile and targeted.

    But the purpose of this article is not to tell you why you should use postcards to market your services. The purpose of this article is to address the "how" of postcard marketing.

    To be exact, this article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods:

    Step 1 — Identify Your Audience
    When creating your postcard message, start by identifying your audience. This is a critical step because the rest of the process depends on it. To identify your core audience, you simply have to ask yourself a series of questions.

    Here's an example of how your Q&A might go:

    1. What area do I want to represent? Happy Town, Vermont.

    2. Am I focusing on buyers or sellers? Buyers.

    3. Any particular type of buyer? First-time buyers.

    4. Where might I find them? Apartments. Perhaps living with relatives in the area.

    5. What's important to them? Learning about the home-buying process.

    6. What else is important to them? Finding an agent they're comfortable with.

    Step 2 — Create Your Audience Statement
    When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set y

    Making the Most of a Job Fair
    Before the Job Fair:Find out what businesses will be there. The more information you can gather beforehand, the more successful the job fair is going to be for you. Find out what businesses are going to be at the job fair, and spend some time doing some research about them. What types of jobs do they have? What kind of people are they looking for? What kinds of skills do these people need to have? Shortlist the organisations you want to talk with.Decide on your objective. Are you going with a specific aim or just to mooch around? Once you are clear on why you are going it will help with preparation, both me
    e of this article is not to tell you why you should use postcards to market your services. The purpose of this article is to address the "how" of postcard marketing.

    To be exact, this article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods:

    Step 1 — Identify Your Audience
    When creating your postcard message, start by identifying your audience. This is a critical step because the rest of the process depends on it. To identify your core audience, you simply have to ask yourself a series of questions.

    Here's an example of how your Q&A might go:

    1. What area do I want to represent? Happy Town, Vermont.

    2. Am I focusing on buyers or sellers? Buyers.

    3. Any particular type of buyer? First-time buyers.

    4. Where might I find them? Apartments. Perhaps living with relatives in the area.

    5. What's important to them? Learning about the home-buying process.

    6. What else is important to them? Finding an agent they're comfortable with.

    Step 2 — Create Your Audience Statement
    When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set

    8 Steps to Survive a Corporate Transfer
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    me deliver the goods:

    Step 1 — Identify Your Audience
    When creating your postcard message, start by identifying your audience. This is a critical step because the rest of the process depends on it. To identify your core audience, you simply have to ask yourself a series of questions.

    Here's an example of how your Q&A might go:

    1. What area do I want to represent? Happy Town, Vermont.

    2. Am I focusing on buyers or sellers? Buyers.

    3. Any particular type of buyer? First-time buyers.

    4. Where might I find them? Apartments. Perhaps living with relatives in the area.

    5. What's important to them? Learning about the home-buying process.

    6. What else is important to them? Finding an agent they're comfortable with.

    Step 2 — Create Your Audience Statement
    When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set

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    how your Q&A might go:

    1. What area do I want to represent? Happy Town, Vermont.

    2. Am I focusing on buyers or sellers? Buyers.

    3. Any particular type of buyer? First-time buyers.

    4. Where might I find them? Apartments. Perhaps living with relatives in the area.

    5. What's important to them? Learning about the home-buying process.

    6. What else is important to them? Finding an agent they're comfortable with.

    Step 2 — Create Your Audience Statement
    When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set

    The 10 Second Window of Opportunity, Resume Hour Glass
    Do you know that a hiring manager just spends 10 second with your resume before deciding to forward or junk it? Ten seconds is all you got, to impress that person to get to the next step of the hiring process - "interviews". I have seen many folks who can easily market themselves in person but they are poor at condensing them in a piece of electronic paper. This article helps you focus on beating the "Resume Hour Glass".The first and foremost is pinpointing your career focus. What do you want to do with your career unless you are clear with this beating the resume hour glass is tough? Match your career goals with the opportunity you are applying for and
    about the home-buying process.

    6. What else is important to them? Finding an agent they're comfortable with.

    Step 2 — Create Your Audience Statement
    When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set your postcard marketing objectives (Step 3).

    Here's what the audience statement might look like from the example above:

    "I want to reach people looking to buy their first home in Happy Town, Vermont. Being first-time buyers, they probably live in nearby apartments or with relatives (so I should send my postcards to homes and apartments in my farm area). These people will want to learn about the home-buying process in order to feel more comfortable with it."

    You're probably starting to see the value of an audience statement. In fact, you might even have ideas popping up on how to connect with such an audience. And that leads us to our next step...

    Step 3 — Determine Your Objective
    Now that you know your audience, you can set the objective for your postcard marketing campaign. Ask yourself, "What do I want to happen as a result of sending my postcards?"

    Here's the key to this step. Don't ask your postcards to do more than they're capable of doing. For example, don't use postcards to try and convince recipients that you offer superior service. That's a common mistake, and it's too much to ask of an 8"x5" piece of card stock.

    "Superior service" cannot be conveyed through a postcard. It can only be conveyed through a working relationship.

    So let's scale

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