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Suggest You - For Direct Marketers, Personality Is Everything
Here's a secret technique for finding a job in the film industry that has had amazing results! It will give you an advantage over everyone else looking for work. Trust me on this one as I have personally used it to find work, locate producers and get deals. It's the bomb! Here's how it works.First, go to Google and set up a "Google Alert". This feature sends you an email every time something happens in the news. Now, it will ask you to enter keywords for the search. Enter something that rel
The Right Fit
A Harvard University study found that for every dismissal based on failure to perform, there are two dismissals due to personality and communication problems. With the high costs of employee turnover, it's no surprise more and mor
Have you ever asked a question that saved you money?Here's an example that could help with your business.When we bought new windows for our home one of the technicians cracked five of the tiles on our roof. I called the company that installed the roof a few years earlier and their representative told me that it would cost about $150 to replace the broken tiles.Then I called the window company to ask them to pay for the repairs. Their representative told me that they would send a man over to
The finalist candidates—four men and a woman—a talented mix of seasoned dm execs from across the country, were representing career backgrounds in a variety of product categories and company size.
In fact, after 12 years of assessment testing hundreds of men and women—senior-level direct marketing candidates for positions as CEO, President—for leadership roles in Finance, Marketing, Merchandising, IT, Operations, I’ve noticed the same thing. Over 75% of these individuals have the same personality and temperament type. So for me, testing this most recent group came as no surprise.
Why Can't We All Just Get Along?
The direct marketing executive personality type I’m referring to—and the one you may not be aware of—is shared by only 12% to 15% of the American population, according to the Myers-Briggs Type Indicator (MBTI). This is the standard-bearer of all personality assessments. In fact, it identifies sixteen distinctly different, universal personality types.
According to its publishers, Myers-Briggs is used by roughly nine out of 10 Fortune 100 companies and is administered to more than 2.5 million employees a year. The MBTI was developed 60 years ago based on the theories of psychoanalyst Carl Jung. It endures, because it does a great job of improving team relations by pointing out differences between how personality "types" perceive and process information.
The Right Fit
A Harvard University study found that for every dismissal based on failure to perform, there are two dismissals due to personality and communication problems. With the high costs of employee turnover, it's no surprise more and more
In today’s employment environment, HR managers are faced with the monumental duty of hiring and maintaining, as well as the ongoing development, of employees. But the single most difficult task lies first in hiring the right people.Not only are prospective employers faced with the largest available potential workforce since the Second World War, but, as things have become more sophisticated, so have the deception techniques of those who would shaft you and your company. Negligent hiring, sexual harassme
In fact, after 12 years of assessment testing hundreds of men and women—senior-level direct marketing candidates for positions as CEO, President—for leadership roles in Finance, Marketing, Merchandising, IT, Operations, I’ve noticed the same thing. Over 75% of these individuals have the same personality and temperament type. So for me, testing this most recent group came as no surprise.
Why Can't We All Just Get Along?
The direct marketing executive personality type I’m referring to—and the one you may not be aware of—is shared by only 12% to 15% of the American population, according to the Myers-Briggs Type Indicator (MBTI). This is the standard-bearer of all personality assessments. In fact, it identifies sixteen distinctly different, universal personality types.
According to its publishers, Myers-Briggs is used by roughly nine out of 10 Fortune 100 companies and is administered to more than 2.5 million employees a year. The MBTI was developed 60 years ago based on the theories of psychoanalyst Carl Jung. It endures, because it does a great job of improving team relations by pointing out differences between how personality "types" perceive and process information.
The Right Fit
A Harvard University study found that for every dismissal based on failure to perform, there are two dismissals due to personality and communication problems. With the high costs of employee turnover, it's no surprise more and mor
This is the candid and illuminating story of how Kevin Warren turned his travel passions into substantial profits, fun and adventure.Back in august of 1970, the Warren brothers Kevin, Steve and Tim moved with their family from Chicago, Illinois to San Diego, California. As teenagers they grew up surfing, riding dirt bikes, camping, flying hang gliding and ultra-light airplanes, traveling to the backcountry and nearby Baja, Mexico.It’s true.They were all energetic “slightly challenged youths
Why Can't We All Just Get Along?
The direct marketing executive personality type I’m referring to—and the one you may not be aware of—is shared by only 12% to 15% of the American population, according to the Myers-Briggs Type Indicator (MBTI). This is the standard-bearer of all personality assessments. In fact, it identifies sixteen distinctly different, universal personality types.
According to its publishers, Myers-Briggs is used by roughly nine out of 10 Fortune 100 companies and is administered to more than 2.5 million employees a year. The MBTI was developed 60 years ago based on the theories of psychoanalyst Carl Jung. It endures, because it does a great job of improving team relations by pointing out differences between how personality "types" perceive and process information.
The Right Fit
A Harvard University study found that for every dismissal based on failure to perform, there are two dismissals due to personality and communication problems. With the high costs of employee turnover, it's no surprise more and mor
To learn the art of management and administration, it is very beneficial to have a business administration degree. Business administration degrees help in that they represent an organized and systematic body of knowledge. They also play a pivotal part in formalizing methods of acquiring knowledge and skills followed by existence of an ethical code to regulate the behavior of the members of the profession.We hear a lot about professional managers and their contribution to the economic development of the n
According to its publishers, Myers-Briggs is used by roughly nine out of 10 Fortune 100 companies and is administered to more than 2.5 million employees a year. The MBTI was developed 60 years ago based on the theories of psychoanalyst Carl Jung. It endures, because it does a great job of improving team relations by pointing out differences between how personality "types" perceive and process information.
The Right Fit
A Harvard University study found that for every dismissal based on failure to perform, there are two dismissals due to personality and communication problems. With the high costs of employee turnover, it's no surprise more and mor
Meetings – they are often seen as a huge drain on time and resource. Poorly co-ordintated meetings are ineffective and time wasting. So what’s the best way to run a meeting and make the most of both yours and your attendees valuable time. Follow our five step plan and you’ll be well on the way to an effective meeting.1/ Prepare for your meetingMake sure you have something meaningful to discuss and that your meeting is appropriately structured. Are you discussing last month’s sales figures? If
The Right Fit
A Harvard University study found that for every dismissal based on failure to perform, there are two dismissals due to personality and communication problems. With the high costs of employee turnover, it's no surprise more and more direct marketing organizations are turning to personality and behavioral assessments to help evaluate job candidates, build teams and resolve workplace conflicts.
Think about it. You’re already testing offers, testing copy, testing merchandise, and testing catalogs. So why not your people?
If your business is not doing so, you ought to consider using testing (and there are numerous pre-hire assessment options to choose from) to fine-tune your hiring process and bring in top talent. It may help you get a handle on which candidates are most likely to succeed—evaluating candidates before they are hired. And give you some kind of idea of what makes them tick.
This raises the question: Are certain people genetically bred to go into direct marketing? Or does the very nature of the business effect personality and temperament? Take your pick. In my judgment, it’s a bit of both. "We want to learn more about candidates as individuals," says Andy Katz, President & CEO of pet supplies direct marketer, PetEdge. "Once a candidate is hired, this same information helps us understand and maximize their talents specific to the role they have," Katz adds. "And we continue to work on developing employees' self-awareness throughout their careers to help create an environment that ensures success."
You Can’t Study For It
In taking a personality assessment, experts advise candidates to answer the questions truthfully, not the way they think the company wants them to respond. There is often a validity
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