Tags |
|
|
Links |
|
|
Suggest You - Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features
This afternoon I realized the inevitable: lemonade stands just aren’t effective anymore. Now, I understand that “anymore” is a confusing term. I could be noting that lemonade stands were effective up until this morning, or I could be noting that they haven’t been effective since the invention of refrigeration. But none of that matters. All I know is that I have no plans in the near future to buy lemonade from a stand, especially whil
As a kid, I liked the teams involved in the current World Series, the Detroit Tigers and the St. Louis Cardinals. Al Kaline was “Mr. Tiger” and represented what baseball is all about. And even though Ty Cobb played before my time, when you think of the Detroit Tigers, the legendary “Georgia Peach” has to come to mind. Advancing through the years, no baseball fan could forget manager Sparky Anderson, who after winning the World Series twi
Your customers are interested in benefits, not features. So sell benefits in your sales letters.
The difference between a feature and a benefit comes down to this: A feature is what something does. A benefit is what someth
Your company's literature is more than just a set of informative words on paper - it's a first impression for potential customers. So why wouldn't you display it with the same level of quality and prominence that you would write it?With company services, beliefs and an overall image often resting on company literature, it makes sense to display it with pride and thoughtful presentation. But there are a few things to take into acco
Your customers are interested in benefits, not features. So sell benefits in your sales letters.
The difference between a feature and a benefit comes down to this: A feature is what something does. A benefit is what somet
ConsequencesThis situation can be particularly difficult for those who require financial assistance in continuing college education, which requires 3 to 4 years for completion. As a result, high school graduates are increasingly taking up low-end, monotonous jobs of lesser importance, challenge and value. These have little potential in offering a lucrative and rewarding career. The recent tendency of employers seeking professiona
The difference between a feature and a benefit comes down to this: A feature is what something does. A benefit is what somet
It only happened on Mondays. Sometimes I escaped the unpleasant ritual. But, more often than not, right before boarding I threw up in the ladies room of the train station. It wasn't the commute I hated. It was the job.
Finding Your Match: The Art of Meeting the Right Investors
In my practice, I meet with many entrepreneurs. Listening to their stories is a poignant reminder about just how difficult it can be to find the investment money they need to grow their businesses. Many often ask me about the best ways to raise money for their businesses. Believe it or not, often times my answer begins with a story about my dating life. It goes something like this:Although I was not blessed with Brad Pitt’s goo
Everything you have to say in your direct marketing sales letters boils down to features and benefits. With every piece of copy you write, however long or short your copy, you are always talking in terms of featur
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/31001/suggestyou-Read-This-Sell-More-Direct-Mail-Marketing-Is-About-Benefits-Not-Features.html">Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/31001/suggestyou-Read-This-Sell-More-Direct-Mail-Marketing-Is-About-Benefits-Not-Features.html]Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features[/url]
Related Articles:
The Reference Check: How People Lose Job Offers At This Stage
College Plus Entrepreneur Equals Less TIME
Work Choices Legislation in Australia - What You Need to Understand
Bookmark it:
|