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On Power
At the root of all successful leaders is a unique understanding of power. "Power" is scientifically defined as the rate at which work is performed. As an individual in a leadership position it is your ability to get work done that will ultimately grant you any form of power. If you are the type of person that sits on the sidelines and complains about how things should get done you will never achieve any form of authority. However, if you prove your willingness to roll up your sleeves and get dirty to get the job done you will be granted power.The second key is to know the limit

r that you want to work with them.

Roberto Goizueta, the late chairman of Coca-Cola, said, "If you take risks, you may still fail; but if you do not take risks, you will surely fail. The greatest

A Well-Informed Customer is a
When customers know what to do, how to do it, what to expect and why, they usually follow instructions.When customers are uncertain about what, how or why, they will often hesitate in uncertainty and doubt.This can be a major problem, especially when customer participation is essential to your success.For example, medicines not taken on time will degrade the quality of a patient’s recovery and healing. Automobiles with oil not changed will wear down before their time. Lawns not watered by owners after fresh fertilization will burn in the sun and die. Data backups

Last week, a wonderfully-skilled electrician installed a new light fixture for us. He was competent, courteous and efficient. He answered all our questions simply, with skill and eloquence. I was amazed, as you might imagine, when I asked him, “How much do we owe you?” and his embarrassed reply was, “Gee, is $50 okay?”

With the quality of work he’d done and the amount of time he put into it, I would have expected to pay double that amount. His resistance to naming his price reminded me of my small business clients who have the same problem.

All entrepreneurs feel fear at some point, including attorneys, consultants, coaches, and writers. It’s a natural part of starting or growing your business. It can be uncomfortable to take risks, to name your price and tell a prospective customer that you want to work with them.

Roberto Goizueta, the late chairman of Coca-Cola, said, "If you take risks, you may still fail; but if you do not take risks, you will surely fail. The greatest r

Is Your Yellow Page Rep Working for You?
The real question would be, how are they actually paid? But let’s start at the beginning. Assuming you are the archetype small, family-run business, that is the typical Yellow Page advertiser, you probably have a YP rep that sees you every year. Or perhaps you are a moderate spender that only warrants a telephone call instead. Either way, you will be contacted by the rep and should be aware of some basic truths. What qualifies me to give them to you, you may ask? Because I was a YP rep for 25 years, owned my own advertising agency prior to that and have a degree in marketing. So, with

zed, as you might imagine, when I asked him, “How much do we owe you?” and his embarrassed reply was, “Gee, is $50 okay?”

Roberto Goizueta, the late chairman of Coca-Cola, said, "If you take risks, you may still fail; but if you do not take risks, you will surely fail. The greatest

What’s the Impression You Leave?
Will your customer’s first experience be their last or the beginning of something great?Since moving to Oregon we have had numerous out-of-town visitors. Invariably, we take them out to eat. One of my favorite places to eat is a tiny caf? in Pleasant Hill. The Sunrise Caf? is a “blink and you miss it” kind of place. Tucked away between the local feed store and next to the one gas station in town, the Sunrise Caf? is a local favorite.From the first time I stepped foot in this nostalgic eatery, I had such an incredible experience that I return often. Each time I have out-o

I would have expected to pay double that amount. His resistance to naming his price reminded me of my small business clients who have the same problem.

Roberto Goizueta, the late chairman of Coca-Cola, said, "If you take risks, you may still fail; but if you do not take risks, you will surely fail. The greatest

Fighting Fires at Work
Out in the forest or in our neighborhood, we recognize a firefighter rather easily: a heavily-clad person, holding a fire hose, walking up or down a ladder, or performing some other tasks that reduce or end a conflagration.Managers, consultants, and others are often expected to be “fire fighters.” Here we do not wear hip boots — although, come to think of it, this is a rather nifty idea. The water we apply to the fire is taken from our pool of resources and skills. We use ladders to reach our goals and comprehend the hierarchy. Fire fighting in organizations usually means

cluding attorneys, consultants, coaches, and writers. It’s a natural part of starting or growing your business. It can be uncomfortable to take risks, to name your price and tell a prospective customer that you want to work with them.

Roberto Goizueta, the late chairman of Coca-Cola, said, "If you take risks, you may still fail; but if you do not take risks, you will surely fail. The greatest

Conveyor Screws
The Screw Conveyor was invented in ancient Greece. It was originally used for lifting water. The credit for the invention is attributed to Archimedes. Even today, the basic design concept of the Conveyor Screw remains more or less the same except that power has replaced manual cranking to operate the equipment.The mechanism of this relatively compact and efficient equipment is quite simple. The Conveyor Screw is fixed in a trough that usually rests horizontally on the floor on saddles and feet. A cover is placed over it. The other parts in the assembly include feed and discharg

r that you want to work with them.

Roberto Goizueta, the late chairman of Coca-Cola, said, "If you take risks, you may still fail; but if you do not take risks, you will surely fail. The greatest risk of all is to do nothing." Put this mantra into your head: Risk equals reward.

So, what’s the problem?

I’ve discovered seven common reasons why we’re afraid to discuss our fees:

1. Do you feel your fees are too high?

2. Do you think you’re not qualified or experienced enough to charge that rate?

3. Are you afraid of rejection? (Or, possibly, afraid of acceptance, which will mean you’ll have to perform?)

4. Are you afraid the prospect will raise an objection to the fee, and you won’t know how to reply?

5. Are you shy and uncomfortable talking with strangers?

6. Are you afraid to take risks?

7. Are you generally uncomfortable talking about money?

Where does this come from? Is it part of your personality or is this a behavior you learne

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There are no two people alike in the world, so no two people have the same taste. Why is it then that the majority of homes have plain, white switchplates?

Often we read articles on the Internet about business from some pretty seasoned veterans indeed. Unfortunately all too often the people writing these articles are self proclaimed Gurus of marketing or advertising, who are not seasoned entrepreneurs.

Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do!

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