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Suggest You - Holiday Networking Advice ... Do It Differently!
Tricks Of The Trade - 14 Newspaper Advertising Tips From America's Busiest Ad Copywriter! ale partner, have them keep some extras in their inside suit pocket. It’s so much more professional than writing your vital information on a cocktail napkin.I get a ton of emails asking me about newspaper advertising. First and foremost, most people ask me if the growth and popularity of the Internet and other forms of “new” media have made newspapers obsolete as an effective advertising medium. To that I say, no way! Newspapers are alive and well, and as powerful as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them! Newspapers – local and national – will always be there. They’re not going anyw · Don’t press people on the spot. If you want more information, a referral or an appointment, get the person’s business card and ask if you may e-mail or call them later. Then follow up during normal business hours. · Don’t be the last to leave. Unless you are close personal friends with the hosts, don’t be the last to leave the neighborhood open house. Similarly, unless you have volunteered for clean-up duty, don’t be the straggler at company or organizational functions. It’s like pushing back from the table when you are still hungry: leave while you’re still making a positive impression. · Send holiday cards. Bypass the pre-printed, sterile ones. Take the time to sign your name and write a short personal note. As appropriate, s Desperate Architects: Want to Know a Secret About Architectural Drafting? Network Differently During the HolidaysIt’s about twenty after 9, on a Tuesday morning, Mike Johnson is an architect and he's thinking that life is bed of roses. But it wasn’t like that a year ago…This time last year, the revenues of his practice were shrinking at an alarming 15% annual rate… he was trying everything in the book to pull those revenues out of tailspin, primary of which was outsourcing most of his CAD drafting offshore. That exercise failed miserably, and he couldn’t even start to figure out why.He had been very diligent in selecting the service provider (who was based in India)… got custom sample Office parties. Neighborhood open houses. Country club dances. Festive chamber of commerce after hours. Professional organizational luncheons and dinners. From Thanksgiving through Jan. 1, these events have a much more social than business air, even though your membership may be business-based. So is it okay to network, and, if so, how much? The answer is a definite “yes” and, in most cases, “differently and in moderation” also apply. · Be subtler. Start conversations with small talk about the holidays, the surroundings, the weather, etc., rather than with “What do you do?” Be ready to reciprocate with similar topics. Have your Verbal Business Card in your back pocket just in case you need it. · Look and act professional. People are still deciding 10 things about you within 10 seconds of seeing you, and will carry that impression with them into the boardroom or onto the telephone on Monday. Specifics include: o Don’t overeat or over drink. Moderation is the key, and you know your limits. Don’t overfill your “little” plate. Snacking ahead of time can curb your appetite at the event. Keep cold drinks out of your right hand. Ice and condensation will likely make it feel cold and moist. Holding the drink in your left hand is a far better solution than wrapping a napkin around the glass. If seating is available, sit down for a few minutes to eat. When you rise again, sans foods, your hands will be free. And, don’t forget to wash them before you start shaking again! o Don’t tell off-color jokes or use crude language just because the atmosphere is more relaxed. Such behavior offends many people, including coworkers, their spouses, partners and families who can carry a lot of weight. o Dress properly for the occasion. Find out ahead of time the appropriate dress for men and women. And, women, don’t show excessive cleavage if you want to be taken seriously in the office or want to use the event to lay the groundwork for future employment. o Remember the behavioral basics. Exhibit good posture. Give a firm handshake. Maintain eye contact at least 85 percent of the time. Keep your gestures understated, especially in a crowded room where expansive gestures can lead to touching someone else or even spilling your food or drink … or theirs! · Don’t make the head honcho your only target. Whether it is the president of the company or the chair of an organization, don’t think your evening is incomplete if you don’t shake their hand and spend the token two minutes with them. Have longer and more meaningful conversation with those who are lower on the totem pole and aren’t besieged by everyone else. Top brass seldom gets involved in the day-to-day hiring, promotions and other managerial duties. Make a positive impression on everyone you meet so you will be memorable long after the event is over. · Listen more than you talk. Use your two ears and one mouth as a proportional guide. Ask questions and then give others time to answer in their own style, from rapid fire to slowly. Never interrupt or finish their sentences. Store the information to process later. Make it about them, not you. Avoid long, involved one-on-one conversations, especially during a meal when you also have people on your right and left. When business does come up, keep the discussion general rather than trying to zero in on the specifics of your job. Networking is planting seeds, sales is harvesting. This is not the place to sell. · Carry your business cards. Women, keep at least a small supply in your holiday bag. If attending with a male partner, have them keep some extras in their inside suit pocket. It’s so much more professional than writing your vital information on a cocktail napkin. · Don’t press people on the spot. If you want more information, a referral or an appointment, get the person’s business card and ask if you may e-mail or call them later. Then follow up during normal business hours. · Don’t be the last to leave. Unless you are close personal friends with the hosts, don’t be the last to leave the neighborhood open house. Similarly, unless you have volunteered for clean-up duty, don’t be the straggler at company or organizational functions. It’s like pushing back from the table when you are still hungry: leave while you’re still making a positive impression. · Send holiday cards. Bypass the pre-printed, sterile ones. Take the time to sign your name and write a short personal note. As appropriate, se Reprimanding Marginal Employees h them into the boardroom or onto the telephone on Monday. Specifics include:THE MARGINAL PERFORMER: Every manager must, from time to time, deal with a marginal performer — an employee whose work, for the most part, is satisfactory, but who regularly fails in some specific area or areas to maintain a satisfactory level of performance. The work of the marginal performer can be classified as substandard in some cases but not so poor as to warrant immediate termination.FIVE DEADLY SINS FOUND IN REPRIMANDING EMPLOYEES: 1. Lacking a complete understanding of the rules and/or not making them clear to others. 2. Ignoring the seriousness of an offense as well as an o Don’t overeat or over drink. Moderation is the key, and you know your limits. Don’t overfill your “little” plate. Snacking ahead of time can curb your appetite at the event. Keep cold drinks out of your right hand. Ice and condensation will likely make it feel cold and moist. Holding the drink in your left hand is a far better solution than wrapping a napkin around the glass. If seating is available, sit down for a few minutes to eat. When you rise again, sans foods, your hands will be free. And, don’t forget to wash them before you start shaking again! o Don’t tell off-color jokes or use crude language just because the atmosphere is more relaxed. Such behavior offends many people, including coworkers, their spouses, partners and families who can carry a lot of weight. o Dress properly for the occasion. Find out ahead of time the appropriate dress for men and women. And, women, don’t show excessive cleavage if you want to be taken seriously in the office or want to use the event to lay the groundwork for future employment. o Remember the behavioral basics. Exhibit good posture. Give a firm handshake. Maintain eye contact at least 85 percent of the time. Keep your gestures understated, especially in a crowded room where expansive gestures can lead to touching someone else or even spilling your food or drink … or theirs! · Don’t make the head honcho your only target. Whether it is the president of the company or the chair of an organization, don’t think your evening is incomplete if you don’t shake their hand and spend the token two minutes with them. Have longer and more meaningful conversation with those who are lower on the totem pole and aren’t besieged by everyone else. Top brass seldom gets involved in the day-to-day hiring, promotions and other managerial duties. Make a positive impression on everyone you meet so you will be memorable long after the event is over. · Listen more than you talk. Use your two ears and one mouth as a proportional guide. Ask questions and then give others time to answer in their own style, from rapid fire to slowly. Never interrupt or finish their sentences. Store the information to process later. Make it about them, not you. Avoid long, involved one-on-one conversations, especially during a meal when you also have people on your right and left. When business does come up, keep the discussion general rather than trying to zero in on the specifics of your job. Networking is planting seeds, sales is harvesting. This is not the place to sell. · Carry your business cards. Women, keep at least a small supply in your holiday bag. If attending with a male partner, have them keep some extras in their inside suit pocket. It’s so much more professional than writing your vital information on a cocktail napkin. · Don’t press people on the spot. If you want more information, a referral or an appointment, get the person’s business card and ask if you may e-mail or call them later. Then follow up during normal business hours. · Don’t be the last to leave. Unless you are close personal friends with the hosts, don’t be the last to leave the neighborhood open house. Similarly, unless you have volunteered for clean-up duty, don’t be the straggler at company or organizational functions. It’s like pushing back from the table when you are still hungry: leave while you’re still making a positive impression. · Send holiday cards. Bypass the pre-printed, sterile ones. Take the time to sign your name and write a short personal note. As appropriate, s On Walking the Talk Find out ahead of time the appropriate dress for men and women. And, women, don’t show excessive cleavage if you want to be taken seriously in the office or want to use the event to lay the groundwork for future employment.Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear. Some of the sweaters on the rack were dangling from the hangers. He called over to ask a sales associate to straighten the rack, and we moved on through the store.I somehow remembered this incident as I was with another manager, this time the general manager of an upscale hotel. We were talking at one end of the hotel lobby, and as his eyes spotted a table with parts of a newspaper and a candy wrapper on it, obviously left by a guest, he excused himsel o Remember the behavioral basics. Exhibit good posture. Give a firm handshake. Maintain eye contact at least 85 percent of the time. Keep your gestures understated, especially in a crowded room where expansive gestures can lead to touching someone else or even spilling your food or drink … or theirs! · Don’t make the head honcho your only target. Whether it is the president of the company or the chair of an organization, don’t think your evening is incomplete if you don’t shake their hand and spend the token two minutes with them. Have longer and more meaningful conversation with those who are lower on the totem pole and aren’t besieged by everyone else. Top brass seldom gets involved in the day-to-day hiring, promotions and other managerial duties. Make a positive impression on everyone you meet so you will be memorable long after the event is over. · Listen more than you talk. Use your two ears and one mouth as a proportional guide. Ask questions and then give others time to answer in their own style, from rapid fire to slowly. Never interrupt or finish their sentences. Store the information to process later. Make it about them, not you. Avoid long, involved one-on-one conversations, especially during a meal when you also have people on your right and left. When business does come up, keep the discussion general rather than trying to zero in on the specifics of your job. Networking is planting seeds, sales is harvesting. This is not the place to sell. · Carry your business cards. Women, keep at least a small supply in your holiday bag. If attending with a male partner, have them keep some extras in their inside suit pocket. It’s so much more professional than writing your vital information on a cocktail napkin. · Don’t press people on the spot. If you want more information, a referral or an appointment, get the person’s business card and ask if you may e-mail or call them later. Then follow up during normal business hours. · Don’t be the last to leave. Unless you are close personal friends with the hosts, don’t be the last to leave the neighborhood open house. Similarly, unless you have volunteered for clean-up duty, don’t be the straggler at company or organizational functions. It’s like pushing back from the table when you are still hungry: leave while you’re still making a positive impression. · Send holiday cards. Bypass the pre-printed, sterile ones. Take the time to sign your name and write a short personal note. As appropriate, s There is No Such Thing as a Standard Solution ets involved in the day-to-day hiring, promotions and other managerial duties. Make a positive impression on everyone you meet so you will be memorable long after the event is over.A standard is something we can all benefit from. The world around us has been standardized. We all drive at the “right” side of the road. We all have a DVD that can be used in any player. We use a standard credit card. The barcode on the cornflakes is also standard. The electricity plug you use for shaving (your legs) are also standard. The decimal system is standard. The articles are interfaces by a standard XML protocol. If you are serviced by your bank you pay a standard commission. The software in your company runs on a standard server and if we are ill we all go and visit the doctor. · Listen more than you talk. Use your two ears and one mouth as a proportional guide. Ask questions and then give others time to answer in their own style, from rapid fire to slowly. Never interrupt or finish their sentences. Store the information to process later. Make it about them, not you. Avoid long, involved one-on-one conversations, especially during a meal when you also have people on your right and left. When business does come up, keep the discussion general rather than trying to zero in on the specifics of your job. Networking is planting seeds, sales is harvesting. This is not the place to sell. · Carry your business cards. Women, keep at least a small supply in your holiday bag. If attending with a male partner, have them keep some extras in their inside suit pocket. It’s so much more professional than writing your vital information on a cocktail napkin. · Don’t press people on the spot. If you want more information, a referral or an appointment, get the person’s business card and ask if you may e-mail or call them later. Then follow up during normal business hours. · Don’t be the last to leave. Unless you are close personal friends with the hosts, don’t be the last to leave the neighborhood open house. Similarly, unless you have volunteered for clean-up duty, don’t be the straggler at company or organizational functions. It’s like pushing back from the table when you are still hungry: leave while you’re still making a positive impression. · Send holiday cards. Bypass the pre-printed, sterile ones. Take the time to sign your name and write a short personal note. As appropriate, s Bootstrapping Your Business - Get Real - Get Started ale partner, have them keep some extras in their inside suit pocket. It’s so much more professional than writing your vital information on a cocktail napkin.Ditch the business plan and buy a lottery ticket. That's what I tell new entrepreneurs who seek angel or venture funding. The odds are probably better, you will save yourself a lot of time and grief and you'll get results sooner with the lottery. If you have a great idea that can change the world, then bootstrap your way until you can prove it. Funding will come just when you don't need it.I've mentored and helped fund dozens of entrepreneurs over the past few years. There always seems to be a “catch-22” — you need seed financing but no one will give you a cent until you have a mar · Don’t press people on the spot. If you want more information, a referral or an appointment, get the person’s business card and ask if you may e-mail or call them later. Then follow up during normal business hours. · Don’t be the last to leave. Unless you are close personal friends with the hosts, don’t be the last to leave the neighborhood open house. Similarly, unless you have volunteered for clean-up duty, don’t be the straggler at company or organizational functions. It’s like pushing back from the table when you are still hungry: leave while you’re still making a positive impression. · Send holiday cards. Bypass the pre-printed, sterile ones. Take the time to sign your name and write a short personal note. As appropriate, send to your clients, prospective employers and, particularly, to those people at any level who are vital links in your networking chain.
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