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Suggest You - Networking: The Core of Your Career
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes a whole lot easier. You get more attention, more response, more sales and more referrals.Excitement is often misunderstood because we usually equate excitement purely with displays of high energy and enthusiasm. The stereotypical marketer is PT Barnum and Anthony Robbins rolled into one with enough energy to light a small city. This ideal is not so easy to emulate. Most of us give up on the idea of generating excitement because we don
4. Ask for help. “Would you be willing to help me?”
5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”
6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer somethi
Factoring, what is this financial tool you are looking into that will hopefully fuel your business with the capital it needs to prosper.Each person and business varies so how do you know which factor is the right choice for your company.Some things you need to know before you choose a factor!Term Contracts:Do they require a term contract?There are pros and cons to a term contract;Some Cons:You are not happy with the factor due to the way they service your account.They may treat your customers poorly, jeopardizing them as your customer.They may have poor reporting.You need to make sure they do not have a hefty termination fee, lets say for what ever reason you may need to termina
Ford Myers, M.Ed., president of Career Potential, a Haverford, PA-based career consulting firm and developer of the “New Year, New Career Power Plan to Achieving Career Success in 2006” states, “Networking is a lot simpler and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often great listeners, as opposed to great talkers.”
And no matter what, don’t ever let-up on your networking efforts. Ninety-five percent of my clients land great jobs through their networks. It’s not worth risking those odds to NOT be continually networking! Remember: If you’re in career transition, networking IS your job. It should be the primary focus of everything you do. The quantity and quality of your networking time is directly related to the personal, professional, and financial satisfaction you’ll have in your next job.”
Who should be on your contact list? Who should you be reaching out to? The answer is: everyone you know. Everyone? Yes, everyone! Every single person alive who knows your name should be on your contact list! (The only exception is people who clearly don’t like you)! It doesn’t matter what these contacts do for a living, or where they live, or how much power or money they have. The key is not to pre-judge people or make assumptions about who can and cannot help you. After guiding thousands of clients through the networking process, I have learned that most new jobs are secured through people who were least expected to be of help!
Let’s “de-mystify” the networking process, so it won’t seem overwhelming or confusing to you any longer. What follows is a highly-structured and purposeful approach that consistently produces excellent results! Using your Contact List to focus on the specific people to contact, here are the basic steps you’ll need to follow:
1. Build Rapport. State, “I was referred by (give name of mutual friend/colleague), or “I was referred by our mutual colleague/friend (give name), who suggested that” …. (Find some area of common interest to discuss). I’m contacting you about a career matter, but let me assure you that I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background....
2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”
3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.
4. Ask for help. “Would you be willing to help me?”
5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”
6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer somethin
Everyone needs good interview question and answer advice. But just as important, you need to know what other interview mistakes to avoid. Based on my own 30 years of experience as a Hiring Manager, plus talking with many of my peers over the years, here are the most common interview blunders.These blunders will definitely turn off any Hiring Manager and very likely knock you out of further consideration. Please take them to heart and avoid them at all costs.Talking Too MuchMost of the Hiring Managers I know, myself included, put this high on the list of candidate turn-offs during the interview question and answer session. As a general rule, you should talk no more than half the time and one third of the time is best. Take
Who should be on your contact list? Who should you be reaching out to? The answer is: everyone you know. Everyone? Yes, everyone! Every single person alive who knows your name should be on your contact list! (The only exception is people who clearly don’t like you)! It doesn’t matter what these contacts do for a living, or where they live, or how much power or money they have. The key is not to pre-judge people or make assumptions about who can and cannot help you. After guiding thousands of clients through the networking process, I have learned that most new jobs are secured through people who were least expected to be of help!
Let’s “de-mystify” the networking process, so it won’t seem overwhelming or confusing to you any longer. What follows is a highly-structured and purposeful approach that consistently produces excellent results! Using your Contact List to focus on the specific people to contact, here are the basic steps you’ll need to follow:
1. Build Rapport. State, “I was referred by (give name of mutual friend/colleague), or “I was referred by our mutual colleague/friend (give name), who suggested that” …. (Find some area of common interest to discuss). I’m contacting you about a career matter, but let me assure you that I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background....
2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”
3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.
4. Ask for help. “Would you be willing to help me?”
5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”
6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer somethi
Most people know that GDI (Global Domain International) is an MLM company which deals mostly in hosting services and domain name registration with the .ws extension. GDI gets most of their customer base through word of mouth, otherwise known as multi-level marketing. GDI's present shares are hovering between $33 to $34 on the NYSE.Some of my readers might remember an article I wrote about Metcalfe's Law... A Network Economic Value = Number of Users?To put it simply, if there exist just one telephone, that single telephone has no economic value. The moment there are two telephones according to Metcalf's law, the economic value of the phone network is now squared. The economic value of the network would go from 0 to 2 (squared) or 4. Add a third
1. Build Rapport. State, “I was referred by (give name of mutual friend/colleague), or “I was referred by our mutual colleague/friend (give name), who suggested that” …. (Find some area of common interest to discuss). I’m contacting you about a career matter, but let me assure you that I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background....
2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”
3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.
4. Ask for help. “Would you be willing to help me?”
5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”
6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer somethi
Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in today’s world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a big impact. But advertising is not being given the attention it deserves. As soon as the profits go down or the market scenario looks bad, advertising expenditures are cut first. How much do you know about advertising in a business? Please quiz yourself about that.What should be the ideal percentage of advertising in total marketing expenditure?Should the advertising expenditure increase with growing business or decrease?Which advertising media should
3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.
4. Ask for help. “Would you be willing to help me?”
5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”
6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer somethi
Here are the basic steps of marketing & advertising you must know & use, if you want to make huge profits in your business.Did you know?Marketing and Advertising work together you simply can’t overlook the fact that if you’re running a great ad for truck parts, you may want to think twice about running the ad in ‘Dolly” magazine. Yes it sounds logical, but you’d be surprised by how many times something like this will happen each and every day.Businesses blow hundreds and thousands of dollars everyday on ads that do absolutely nothing and pull zero response! Later we will learn why.Businesses everywhere need this information and any business that’s “in” business, is in the business of MARKETING! That’s what it really boils down to…on that you “did something wrong” to lose your job.
4. Ask for help. “Would you be willing to help me?”
5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”
6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer something of value in return.
7. Share your main documents, and set a time to get back to them. State, “I’ll e-mail (or fax) a one-page Professional Biography and list of Target Companies to you. Then I’d like to follow-up and have another conversation – when would be better for you, Wednesday afternoon or Friday morning? I know your input will be of great value, and I appreciate your willingness to help. Follow-up after your networking meeting and keep the conversation going with two-way value exchange. Note: if the contact is a “center of influence,” try to have your follow-up discussion face-to-face instead of on the phone, unless the contact is outside your geographic region.
It’s a smart career move to always be networking, no matter what’s going on for you professionally. If you don’t need help at this time, build-up your networking power by helping others. In general, people will want to help you. It makes them feel good about themselves. It boosts their self-esteem to be considered “a connector” of people with opportunities and information, and it makes them feel important.” Networking is a great investment in your future, and over the long-term, it always pays big dividends!”
Copyright © 2006, Ford R. Myers and Career Potential, LLC.
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