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Suggest You - How To Get Larry King To Invite You To Lunch And Other Networking Secrets
When pursuing the great dream of home based business entrepreneurship, one needs to consider the ultimate objective in producing a reliable source of passive income.A passive income needs to be thought of as a developing entity. Initially, the passive income opportunity requires diligence and persistence. There is no substitute for good hard work and effort in launching a successful home based business opportunity on the internet.Once that business has gone through the testing phase, one may very well come to the point where the opportunity runs along on its own, generating usable money in the process.Is this a viable and workable option for everyone? Absolutely not. Most people needed money yesterday and very few have the ultimate luxury of simply kicking back and making money online.Many strong net workers today often find it necessary to launch part-time careers offline in order to fund the new-found opportunity. It is relatively hard to concentrate on making money online when there is no gas in the car, or no food in the refrigerator.The goal of producing money online in a passive manner howeve
A few weeks later I was invited to a Friar’s Roast in Beverly Hills where we met and he invited me to lunch. I just shook my head in amazement.
I don’t mean to name drop, but since then, we’ve had many great lunches and meetings, and we’ve done a small bit of busines
Made you look didn't I?Good. That was the point. But I wasn't kidding about that outrageous claim I just made. Let me show you what I mean.If you've been involved in writing sales copy for any length of time, you'd know that a headline has been hailed by some, as the most important factor in a piece of sales copy !But of course the advice must have seemed so elementary, or so cliche, as to not warrant any **serious** consideration.If you think you've heard this too many times, the whole deal with the importance of a great headline, then think about this...Many great copywriters including the likes of Bob Serling, Brian Keith Voiles, Bob Bly, Dan Kennedy, Robert Boduch, Joe Vitale etc. would spend several *days* trying to come up with a super headline.In fact one world famous copywriter I know of says, "If you have 10 hours to write a piece of copy spend 9 on creating the headline !"But of course people love magic bullets, and age old forbidden secrets --- "Improve my headline?... Is that the best advice you can think of giving me?"And in the same breat
How it happened is very funny. Could it happen to someone else? It’s so far out, who knows? But, it’s a great example of the power of networking, which is my subject today. More on that in a moment.
In seminars and writings, I talk a lot about networking. The most spectacular example, for me, had to do with Larry King, whom I’ve long admired. Here’s the very short version and then some practical tips for personal and digital networking:
After finishing a speech, I had lunch with several attendees. One of them mentioned that he would be going to a dinner that would be hosted by Larry King. Whereupon I said, “Please tell Larry that Tom Justin said to say hello.”
He asked if I knew Mr. King. I said no, but if I can get enough people to tell Larry King that Tom Justin said to say hello, he’ll think it’s his fault that he doesn’t know who I am.
The man laughed, said he’d do it. Two weeks later he called and said that he told Larry that I’d said hello. I asked what Larry’s response was, and he said that Larry said, “Oh, thanks.”
It was just a silly statement, right? Within a couple of weeks after that someone else I’d just met happened to mention that they would be at a fundraiser where Larry King would be the MC. I told him the story and he agreed to say hello to him for me.
The odds of what continued are so far out, I might not believe this had it not happened to me. Three other such encounters took place in the space of months. each person agreeing to tell Larry that Tom Justin said to say hello.
On the fourth time, from a friend of his I’d just met, I asked what his response was when she told him Tom Justin said hello. She said that he replied, “How is Tommy?”
A few weeks later I was invited to a Friar’s Roast in Beverly Hills where we met and he invited me to lunch. I just shook my head in amazement.
I don’t mean to name drop, but since then, we’ve had many great lunches and meetings, and we’ve done a small bit of business
The corporate Christmas card is more common than ever, especially since market research studies have shown that customers really do appreciate the personal touch when contacted by businesses. This is because most people resent doing business in what seems to be a technologically sophisticated and cold world. As is true of traditional Victorian Christmas card, the corporate Christmas card is an elegant way of reaching out and celebrating with others during the holiday season. In fact, even the first paper Christmas greeting was actually a form of business promotion as it was sent out to advertise the services of the printer who first invented the greeting card – John Callcoot Horseley.Of course today’s corporate Christmas card comes in an infinite number of styles. As most corporate entities consider it to be another kind of business card, the corporate Christmas card can be considered to be a form of branding. The result is today’s corporate Christmas card may be more generic in terms of religion (referring to the season as the Happy Holidays as opposed to the Christian holiday of Christmas) so that non-Christian clients and
After finishing a speech, I had lunch with several attendees. One of them mentioned that he would be going to a dinner that would be hosted by Larry King. Whereupon I said, “Please tell Larry that Tom Justin said to say hello.”
He asked if I knew Mr. King. I said no, but if I can get enough people to tell Larry King that Tom Justin said to say hello, he’ll think it’s his fault that he doesn’t know who I am.
The man laughed, said he’d do it. Two weeks later he called and said that he told Larry that I’d said hello. I asked what Larry’s response was, and he said that Larry said, “Oh, thanks.”
It was just a silly statement, right? Within a couple of weeks after that someone else I’d just met happened to mention that they would be at a fundraiser where Larry King would be the MC. I told him the story and he agreed to say hello to him for me.
The odds of what continued are so far out, I might not believe this had it not happened to me. Three other such encounters took place in the space of months. each person agreeing to tell Larry that Tom Justin said to say hello.
On the fourth time, from a friend of his I’d just met, I asked what his response was when she told him Tom Justin said hello. She said that he replied, “How is Tommy?”
A few weeks later I was invited to a Friar’s Roast in Beverly Hills where we met and he invited me to lunch. I just shook my head in amazement.
I don’t mean to name drop, but since then, we’ve had many great lunches and meetings, and we’ve done a small bit of busines
Tired of sending the boring white envelope over and over again? Why not spice it up with colorful return address labels? Your recipient will surely be amused by your creativity, and you will definitely find mail work a lot more fun.Why use stick-on return address labels?You are not required to put a return address on every letter you send out, but it is still best to label your letters so that the post office can resend it to you (in case it gets rejected or undelivered for any reason).A legible, well-made return address label also lets your recipient understand your address and send you a reply.Thousands of themes to choose fromThere are literally hundreds upon hundreds of return address label deigns and sizes available to fit any personality, any mood, or any occasion. Among the best sellers are floral prints, fold foil, and special interest prints such as teddy bears or ships. You can either buy these from online stores, print shops, or even make them yourself. The possibilities are endless – all you need is a good printer, precut sticker sheets, and your imagination!If you are using the addr
The man laughed, said he’d do it. Two weeks later he called and said that he told Larry that I’d said hello. I asked what Larry’s response was, and he said that Larry said, “Oh, thanks.”
It was just a silly statement, right? Within a couple of weeks after that someone else I’d just met happened to mention that they would be at a fundraiser where Larry King would be the MC. I told him the story and he agreed to say hello to him for me.
The odds of what continued are so far out, I might not believe this had it not happened to me. Three other such encounters took place in the space of months. each person agreeing to tell Larry that Tom Justin said to say hello.
On the fourth time, from a friend of his I’d just met, I asked what his response was when she told him Tom Justin said hello. She said that he replied, “How is Tommy?”
A few weeks later I was invited to a Friar’s Roast in Beverly Hills where we met and he invited me to lunch. I just shook my head in amazement.
I don’t mean to name drop, but since then, we’ve had many great lunches and meetings, and we’ve done a small bit of busines
Why You Need a USPOne of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what’s in it for them if they do business with you.According to Rosser Reeves, the author of “Reality in Advertising” who coined the USP, the three requirements for a USP are:1. Each advertisement must make a proposition to the customer: "buy this product, and you will get this specific benefit." 2. The proposition itself must be unique - something that competitors do not, or will not, offer. 3. The proposition must be strong enough to pull new customers to the product.Some of most well know USP examples are:Domino's Pizza - "You get fresh, hot pizza delivered to your door in 30 minutes or less."FedEx - "Your packag
The odds of what continued are so far out, I might not believe this had it not happened to me. Three other such encounters took place in the space of months. each person agreeing to tell Larry that Tom Justin said to say hello.
On the fourth time, from a friend of his I’d just met, I asked what his response was when she told him Tom Justin said hello. She said that he replied, “How is Tommy?”
A few weeks later I was invited to a Friar’s Roast in Beverly Hills where we met and he invited me to lunch. I just shook my head in amazement.
I don’t mean to name drop, but since then, we’ve had many great lunches and meetings, and we’ve done a small bit of busines
In the fast-paced corporate environment change management is something that occurs even faster than it ever has before and this is why you corporate executives need to understand change management better. Too often we find in corporate organizations a loss of efficiency when one team member is moved to another department or fired.But just like any sports team one member does not make the team, nor does two. If you are involved in corporate management shakeups or change management you may witness the streamlining and deficiencies go out the window. But that does not mean that you should allow it to affect your judgment or allow fear to rule your day.Change is a good day and change management can lead to new opportunities and innovations in a somewhat otherwise stodgy organization. Organizational capital can be lost during change management. Or he can be found and revitalized. Sometimes new teams do better in the marketplace, while other times they spin their wheels a little bit before they get going.If you find a lost deficiency in your business executive branch do to change management issue our responsibilit
A few weeks later I was invited to a Friar’s Roast in Beverly Hills where we met and he invited me to lunch. I just shook my head in amazement.
I don’t mean to name drop, but since then, we’ve had many great lunches and meetings, and we’ve done a small bit of business and almost wrote a book together. The latter never moved forward due to contractual problems. In the meantime he’s introduced me to others who’ve become friends and acquaintances.
I told the long version of this story in one of my seminars and received one the biggest laughs I’ve ever had.
Larry had a tough childhood and still has that air of Brooklyn about him, but with a soft heart and kind soul. I think you would like him.
Networking That Works
“Expand your network by one quality person a day, forever.” Mark Victor Hansen
The purpose of networking is to know more people and to get more people to know you. This is true in business or in relationships of any kind. We’ll stick with business today.
Let’s take a look at two kinds of networking; personal and digital.
Personal: A minister friend of mine said once that there are billions of people in the world. If you’re lonely, it’s your fault!
If you have business and opportunities to present or to find and you’re not filled with at least possibilities–well, that can change now.
The obvious is that we have to get out more. If we want to meet people we have to go where people are. I know, you already know that!
Go to a big city mall where there are hordes of people. You might get run over before you can start a conversation. Although we do train salespeople to go to places like that and create contacts (called The Magic Bean Technique), however, the best way is to find like minded people in comfortable surroundings.
Most papers have listings for special interest groups and meetings. From women’s and service clubs to places of worship. The easiest pla
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