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    Full Color Postcard Marketing: 7 Reasons Why They've Become the New Direct Mail
    The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business’ name in everyone’s mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard for their money, because:1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small piece of cardboard with the address and stamp pre-printed right on it.2. Postage is a lot cheaper when mailing postcards, especially if you are doing a bulk mail out.3. Full color postcards can be sent quickly – as quickly as regular mail, and may even
    made me the CEO of the ASP nonprofit corporation. I’m pretty sure I was the youngest President the ASP ever had (I was 29 at the time), but I can’t be certain because I haven’t met all the past Presidents. This was by no means an easy job, and knowing what I know today, I would have done things differently. But it’s nice to look back and see that some things I did back then are still around today. For example, the main body of text I wrote for the ASP home page is still substantially there.

    Because of the time commitment to serve as a volunteer (none of these positions were paid), I actually ended up spending less time on my own business. And yet, about six months after becoming VP, my shareware sales had increased by a factor of 10, and things only got better from there. It’s unfathomable just how radically I changed my entire business from top to bottom based on the ideas and attitudes I picked up from ASP members. Looking back, I really had very little chance of succeeding without the ASP.

    Donating significant time and energy to the ASP actually made me feel more deserving of success. Whenever I figured out

    20 Great Restaurant Ideas To Promote Customer Loyalty – Part 1
    It does not matter how well your restaurant is doing or what marketing you have planned, there are always lots of little things you can do that cost virtually no money. Here are some great ideas that we find are very effective in building customer loyalty…. other than just our great nutritious food (and sometimes they have provided some great free publicity):1. Have menus in BrailleBraille and picture only menus can be created at www.brailleenterprises.com or through www.hotbraille.com. In Australia contact www.visionaustralia.org.au. You may also want to include some training for your staff members so they will be prepared to deal with customers with special needs.2. Provide reading material for single dinersWhen single guests come in for a meal, you can help make their experience more enjoyable by providing free newspapers, books, magazines for their reading enjoyment. Maybe even subscribe to a publication that a regular enjoys reading. You can also
    Many years ago I was listening to one of Brian Tracy’s audio programs where he recommended getting involved with some kind of trade organization, so you could surround yourself with potential mentors. He went on to tell his story of getting involved with his local Chamber of Commerce and how massively it catapulted him forward in business.

    And upon hearing such advice, I prompty ignored it.

    For years.

    Then eventually I hit a point where I asked myself, “What if some of those people making those personal development tapes are right, but I just can’t see the truth of what they’re saying? What if I just blindly applied some of their ideas, even if I can’t see it making much difference? Maybe those ideas really do work, but it’s one of those things where you can’t understand it from the outside looking in….”

    I figured… hey, Brian Tracy is a millionaire. I’m not. Maybe he knows something I don’t. He gave a lot of credit to the idea of getting involved, so maybe I should try putting my doubts on hold and taking his advice. Maybe I’m right and it won’t work. But what if he’s right and it does work? Worst case I waste a lot of time and maybe make a fool of myself. Best case looks pretty darn good though.

    So in mid-1999, I took a leap of faith and decided to apply this piece of advice and get involved in some kind of organization. I thought a good place to start would be with the Association of Shareware Professionals. The ASP is a nonprofit trade organization of around 1500 independent software developers, so it directly related to my software business. I’d been an ASP member since 1996, but all I did with my membership was receive the monthly newsletter. I was a completely passive member. I didn’t expect that getting more involved was actually going to do anything for me, but I decided to dive right in and give it a go anyway.

    Brian Tracy’s advice was to focus on giving, giving, giving. He said to volunteer for committees and officer positions and do your work in an excellent fashion. He said you’d find the very best people in the organization in top leadership roles, and by working with them, you’d have access to them and the ability to learn a great deal from them. Plus he also addressed the benefits of networking, but that didn’t seem like a big deal to me because I didn’t expect to sell more games to fellow software developers.

    At the time I was making only $300/month from shareware with four products… not terribly impressive considering there were people in the ASP bringing in six figures a year with one product. I couldn’t compete with that, but I did have the ability to volunteer and give something of value.

    I dove into the members-only ASP newsgroups, introduced myself, and began participating regularly in discussions. I remained on the lookout for ways to become more involved. As it turned out, there was an upcoming mid-term board member election for a newly vacant board seat (synchronicity?), so I decided to run for that open seat on the board. That was a bit pretentious of me because no one really knew who I was — I’d just popped in from out of nowhere. So it was three well-known ASP members and some stranger running for that board seat. But I think I did a good job of communicating my desire and enthusiasm to contribute, since I ended up coming in second out of four candidates, losing by only four votes. At the time I figured, well, I have a fair chance of getting elected to the board at the end-of-year elections once people get a chance to know me.

    I guess my enthusiasm impressed the board though, since shortly after that first election, they contacted me and asked me if I wanted to be Vice President, since the current VP was resigning. I accepted eagerly. The VP and other officers were appointed by the board, so I didn’t have to run for any kind of election to get the job.

    If I recall correctly, the total amount of time between making the decision to get involved in the ASP and becoming Vice President was on the order of 30 days or so. Isn’t it amazing how a clear, committed goal often can sometimes carve out its own path to realization? I just wanted to get involved, and suddenly I was VP. My head was spinning at how the universe seemed to conspire to make it happen. But I resolved to do my best, and I worked very hard while VP, trying to do a lot more than the duties of that position called for.

    After serving a year as VP, I was appointed by the board to be the next ASP President, which technically also made me the CEO of the ASP nonprofit corporation. I’m pretty sure I was the youngest President the ASP ever had (I was 29 at the time), but I can’t be certain because I haven’t met all the past Presidents. This was by no means an easy job, and knowing what I know today, I would have done things differently. But it’s nice to look back and see that some things I did back then are still around today. For example, the main body of text I wrote for the ASP home page is still substantially there.

    Because of the time commitment to serve as a volunteer (none of these positions were paid), I actually ended up spending less time on my own business. And yet, about six months after becoming VP, my shareware sales had increased by a factor of 10, and things only got better from there. It’s unfathomable just how radically I changed my entire business from top to bottom based on the ideas and attitudes I picked up from ASP members. Looking back, I really had very little chance of succeeding without the ASP.

    Donating significant time and energy to the ASP actually made me feel more deserving of success. Whenever I figured out

    Managing Employee Morale, Motivation -- Why Managers Create Low Morale in Employees
    Everyone knows that the sports team with the highest morale wins. In fact, every manager wants high morale in his/her group. So why do most managers create low morale in their employees? In truth, given the societal, educational and workplace related influences, it would be amazing if managers did not create low morale and severely damage employee motivation.From birth, most of us are told what to do. We receive a rather overwhelming number of orders, directions and policies from those who believe we should follow their dictates; parents, teachers, churches, government and finally bosses in the workplace. This is commonly referred to as the top-down command and control management model. Having been literally bombarded with this model, it is unsurprising that the vast majority of managers adopt it as their own.But what of the people being managed with this model? Unfortunately for managers, no one likes to take orders and all consider it to be demeaning, degrading and disrespe
    ase I waste a lot of time and maybe make a fool of myself. Best case looks pretty darn good though.

    So in mid-1999, I took a leap of faith and decided to apply this piece of advice and get involved in some kind of organization. I thought a good place to start would be with the Association of Shareware Professionals. The ASP is a nonprofit trade organization of around 1500 independent software developers, so it directly related to my software business. I’d been an ASP member since 1996, but all I did with my membership was receive the monthly newsletter. I was a completely passive member. I didn’t expect that getting more involved was actually going to do anything for me, but I decided to dive right in and give it a go anyway.

    Brian Tracy’s advice was to focus on giving, giving, giving. He said to volunteer for committees and officer positions and do your work in an excellent fashion. He said you’d find the very best people in the organization in top leadership roles, and by working with them, you’d have access to them and the ability to learn a great deal from them. Plus he also addressed the benefits of networking, but that didn’t seem like a big deal to me because I didn’t expect to sell more games to fellow software developers.

    At the time I was making only $300/month from shareware with four products… not terribly impressive considering there were people in the ASP bringing in six figures a year with one product. I couldn’t compete with that, but I did have the ability to volunteer and give something of value.

    I dove into the members-only ASP newsgroups, introduced myself, and began participating regularly in discussions. I remained on the lookout for ways to become more involved. As it turned out, there was an upcoming mid-term board member election for a newly vacant board seat (synchronicity?), so I decided to run for that open seat on the board. That was a bit pretentious of me because no one really knew who I was — I’d just popped in from out of nowhere. So it was three well-known ASP members and some stranger running for that board seat. But I think I did a good job of communicating my desire and enthusiasm to contribute, since I ended up coming in second out of four candidates, losing by only four votes. At the time I figured, well, I have a fair chance of getting elected to the board at the end-of-year elections once people get a chance to know me.

    I guess my enthusiasm impressed the board though, since shortly after that first election, they contacted me and asked me if I wanted to be Vice President, since the current VP was resigning. I accepted eagerly. The VP and other officers were appointed by the board, so I didn’t have to run for any kind of election to get the job.

    If I recall correctly, the total amount of time between making the decision to get involved in the ASP and becoming Vice President was on the order of 30 days or so. Isn’t it amazing how a clear, committed goal often can sometimes carve out its own path to realization? I just wanted to get involved, and suddenly I was VP. My head was spinning at how the universe seemed to conspire to make it happen. But I resolved to do my best, and I worked very hard while VP, trying to do a lot more than the duties of that position called for.

    After serving a year as VP, I was appointed by the board to be the next ASP President, which technically also made me the CEO of the ASP nonprofit corporation. I’m pretty sure I was the youngest President the ASP ever had (I was 29 at the time), but I can’t be certain because I haven’t met all the past Presidents. This was by no means an easy job, and knowing what I know today, I would have done things differently. But it’s nice to look back and see that some things I did back then are still around today. For example, the main body of text I wrote for the ASP home page is still substantially there.

    Because of the time commitment to serve as a volunteer (none of these positions were paid), I actually ended up spending less time on my own business. And yet, about six months after becoming VP, my shareware sales had increased by a factor of 10, and things only got better from there. It’s unfathomable just how radically I changed my entire business from top to bottom based on the ideas and attitudes I picked up from ASP members. Looking back, I really had very little chance of succeeding without the ASP.

    Donating significant time and energy to the ASP actually made me feel more deserving of success. Whenever I figured out

    Purchasing Freight Transportation
    The landscape of purchasing freight transportation has changed dramatically. Have your supply chain processes kept pace maximizing service and minimizing costs? Key elements of change have been capacity, technology and leverage.Capacity – Other than rail, there is abundant small package, less than truckload and truckload capacity, when managed properly. The asset providers will tell you otherwise as in their respective niches, sellers may be constrained but buyers certainly are not. In 1980 there where 20,000 trucking companies in North America, today there are over 564,000…each with unique cost structures, market reach and technology. The only way for purchasers of transportation to manage this highly fragmented market is to leverage new technologies for optimal services and cost effectiveness.Technology – Who can afford buying the software to manage provider choices and audit freight bills?...fortunately in today’s competitive market, you do not have to as new highly focused
    king, but that didn’t seem like a big deal to me because I didn’t expect to sell more games to fellow software developers.

    At the time I was making only $300/month from shareware with four products… not terribly impressive considering there were people in the ASP bringing in six figures a year with one product. I couldn’t compete with that, but I did have the ability to volunteer and give something of value.

    I dove into the members-only ASP newsgroups, introduced myself, and began participating regularly in discussions. I remained on the lookout for ways to become more involved. As it turned out, there was an upcoming mid-term board member election for a newly vacant board seat (synchronicity?), so I decided to run for that open seat on the board. That was a bit pretentious of me because no one really knew who I was — I’d just popped in from out of nowhere. So it was three well-known ASP members and some stranger running for that board seat. But I think I did a good job of communicating my desire and enthusiasm to contribute, since I ended up coming in second out of four candidates, losing by only four votes. At the time I figured, well, I have a fair chance of getting elected to the board at the end-of-year elections once people get a chance to know me.

    I guess my enthusiasm impressed the board though, since shortly after that first election, they contacted me and asked me if I wanted to be Vice President, since the current VP was resigning. I accepted eagerly. The VP and other officers were appointed by the board, so I didn’t have to run for any kind of election to get the job.

    If I recall correctly, the total amount of time between making the decision to get involved in the ASP and becoming Vice President was on the order of 30 days or so. Isn’t it amazing how a clear, committed goal often can sometimes carve out its own path to realization? I just wanted to get involved, and suddenly I was VP. My head was spinning at how the universe seemed to conspire to make it happen. But I resolved to do my best, and I worked very hard while VP, trying to do a lot more than the duties of that position called for.

    After serving a year as VP, I was appointed by the board to be the next ASP President, which technically also made me the CEO of the ASP nonprofit corporation. I’m pretty sure I was the youngest President the ASP ever had (I was 29 at the time), but I can’t be certain because I haven’t met all the past Presidents. This was by no means an easy job, and knowing what I know today, I would have done things differently. But it’s nice to look back and see that some things I did back then are still around today. For example, the main body of text I wrote for the ASP home page is still substantially there.

    Because of the time commitment to serve as a volunteer (none of these positions were paid), I actually ended up spending less time on my own business. And yet, about six months after becoming VP, my shareware sales had increased by a factor of 10, and things only got better from there. It’s unfathomable just how radically I changed my entire business from top to bottom based on the ideas and attitudes I picked up from ASP members. Looking back, I really had very little chance of succeeding without the ASP.

    Donating significant time and energy to the ASP actually made me feel more deserving of success. Whenever I figured out

    How Well Do We Know Our Consumers
    As disciplined marketers let us have a look on how well we know our consumers. Because we all do research our consumers to know them better, to know who they are and how best to talk to them what to tell them in order for them to feel that we understand them and for them to stay with us.And we do research them geographically - to know where they are, and demographically - to know how many are male vs female and what is their predominant age group, and what is the life-style they have - all of this to get a clear image in our mind as to who are they, identify them in every possible detail.And then we come to their media habits and we do ask them on how much and what TV station and programs they are most interested in, what newspapers and magazines they read and which radio stations they listen to when going to work in the morning. And we come to the internet and the question is – what do we ask them about it. Do we just ask them if they use it or not and if only for emails or also t
    the time I figured, well, I have a fair chance of getting elected to the board at the end-of-year elections once people get a chance to know me.

    I guess my enthusiasm impressed the board though, since shortly after that first election, they contacted me and asked me if I wanted to be Vice President, since the current VP was resigning. I accepted eagerly. The VP and other officers were appointed by the board, so I didn’t have to run for any kind of election to get the job.

    If I recall correctly, the total amount of time between making the decision to get involved in the ASP and becoming Vice President was on the order of 30 days or so. Isn’t it amazing how a clear, committed goal often can sometimes carve out its own path to realization? I just wanted to get involved, and suddenly I was VP. My head was spinning at how the universe seemed to conspire to make it happen. But I resolved to do my best, and I worked very hard while VP, trying to do a lot more than the duties of that position called for.

    After serving a year as VP, I was appointed by the board to be the next ASP President, which technically also made me the CEO of the ASP nonprofit corporation. I’m pretty sure I was the youngest President the ASP ever had (I was 29 at the time), but I can’t be certain because I haven’t met all the past Presidents. This was by no means an easy job, and knowing what I know today, I would have done things differently. But it’s nice to look back and see that some things I did back then are still around today. For example, the main body of text I wrote for the ASP home page is still substantially there.

    Because of the time commitment to serve as a volunteer (none of these positions were paid), I actually ended up spending less time on my own business. And yet, about six months after becoming VP, my shareware sales had increased by a factor of 10, and things only got better from there. It’s unfathomable just how radically I changed my entire business from top to bottom based on the ideas and attitudes I picked up from ASP members. Looking back, I really had very little chance of succeeding without the ASP.

    Donating significant time and energy to the ASP actually made me feel more deserving of success. Whenever I figured out

    Business Cards-Advert For Your Business
    Business cards are so handy to give to strangers who probably do not know that you have started a new business in town. This little card will tell them all the important things they need to know about your new venture. They will know what the name of your business is, what product or service you provide, your physical address and all your contact numbers.It is crucial to distribute your cards in the area where your premises are situated so that you can get the locals to start paying your store a visit.It is a good idea to use the back of the card to print your special offers and discounts and maybe a small map of the area where your business is situated for people who may not know how to find it. You could make use of recipes or handy hints or any little snippets of information to print on the cards. It is just a way of adding a bit of extra value to your cards.Try networking with your cards when you next attend a big function. Try handing out your cards and asking for one i
    made me the CEO of the ASP nonprofit corporation. I’m pretty sure I was the youngest President the ASP ever had (I was 29 at the time), but I can’t be certain because I haven’t met all the past Presidents. This was by no means an easy job, and knowing what I know today, I would have done things differently. But it’s nice to look back and see that some things I did back then are still around today. For example, the main body of text I wrote for the ASP home page is still substantially there.

    Because of the time commitment to serve as a volunteer (none of these positions were paid), I actually ended up spending less time on my own business. And yet, about six months after becoming VP, my shareware sales had increased by a factor of 10, and things only got better from there. It’s unfathomable just how radically I changed my entire business from top to bottom based on the ideas and attitudes I picked up from ASP members. Looking back, I really had very little chance of succeeding without the ASP.

    Donating significant time and energy to the ASP actually made me feel more deserving of success. Whenever I figured out something that I felt could benefit others, I’d communicate it through articles or newsgroup postings. I never felt like anyone’s competitor. I think subconsciously then, I felt that if I made my own business more successful, it would benefit a lot more people beyond just me and my family. I found this very motivating, and that kind of attitude has been with me ever since.

    Brian Tracy was right. Now I wish I’d taken his advice the first time I heard it. I’ve certainly become more open to taking advice from people who appear to be getting much better results than me in some area, even when I initially think the advice sounds stupid. Maybe they know something I don’t….

    I’ve frequently seen in my life that when I focus on getting, I find myself surrounded by scarcity. But when I focus on giving, somehow there always seems to be abundance. That’s one reason that when I started this personal development site, I didn’t worry about making money from it. I put all my up-front energy into trying to provide something of value — for free. I also joined Toastmasters, and just like in the ASP, I became a club officer about a month after joining. As stupid a business model as this may sound to some people (working for months to create content and then give it all away for free), it’s mysteriously working, just as it did in the past. So many resources have fallen into my lap from out of nowhere over the past several months that I’d have to be a complete idiot not to be able to turn this operation into a financial success. In strange ways I’m already being paid for the work I’m doing, but mostly not with cash just yet.

    At the Shareware Industry Conference last month, I was inducted into the ASP Hall of Fame, which includes a free lifetime membership to the organization (it’s normally $100/year). I was honored to receive this award, especially since the ASP has done so much for me over the years. Even though I’m running a different kind of business today, I’m still applying the knowledge I learned as an ASP member. In one sense I’m applying the try-before-you-buy model to information instead of software.

    If you want to advance in your career or business, get involved with an appropriate trade organization, and volunteer until it hurts. And if you think it won’t make a difference, just do it anyway. Maybe I know something you don’t… ;)

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