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Suggest You - How to Use LinkedIn to Build Your Business
Alternative Approaches to Consider When 'Networking' is Not Working
It has long been accepted wisdom that the best way to market your business is to network yourself with others. This is especially true if your business is service related or if, in fact, you are yourself the “product” being marketed.While there is some truth to the idea that networking is a key marketing tactic, conventional wisdom places too much emphasis on networking just for the sake of networking. Instead, a better approach is to select the best networking opportunities that give you the biggest return on the time and energy you invest.Traditional networking and its limitationsTraditional networking is all about meeting and greeting, exchanging business cards and collecting contacts for your Rolodex or PDA. This type of networking is best illustrated by the evening or breakfast events often sponsored by your local Chamber of Commerce or other economic organization. At these events, you will find a room filled with people from all kinds of industries and businesses,
his is the heart of LinkedIn's value - the ability to see at a glance how people you don't know, but would like to, are connected to people who are closer to you. So when you find It has long been accepted wisdom that the best way to market your business is to network yourself with others. This is especially true if your business is service related or if, in fact, you are yourself the “product” being marketed.While there is some truth to the idea that networking is a key marketing tactic, conventional wisdom places too much emphasis on networking just for the sake of networking. Instead, a better approach is to select the best networking opportunities that give you the biggest return on the time and energy you invest.Traditional networking and its limitationsTraditional networking is all about meeting and greeting, exchanging business cards and collecting contacts for your Rolodex or PDA. This type of networking is best illustrated by the evening or breakfast events often sponsored by your local Chamber of Commerce or other economic organization. At these events, you will find a room filled with people from all kinds of industries and businesses,
Technology Is Not a Substitute for Organization
Technology is changing business for everyone -- from small home- based businesses to mega multi-national corporations. Whether you are inspired or threatened by those changes, they are here to stay, or more accurately, to continue changing. You cannot only survive these changes, but turn them into exciting opportunities by applying some basic organizing principles.Not many years ago, getting organized was an option. Today technology has made it a necessity for three reasons: Today we have more to organize than ever before. Not only did the computer not give us the paperless age, it created more. In addition, we now have to organize the technology itself. Computers, fax machines, cellular phones, and on-line services enable us to do more -- and require us to do more. The speed of the microchip doubles every 18 months -- with no end in sight.Secondly, as a result of the economy, and fueled by the capabilities of technology, companies are downsizing. All managers used to have an ass
1) When you have significant news in your business - for instance, a big product launch or a joint venture - use LinkedIn to notify your contacts by way of a profile update. And in your accompanying email message to the network, say "I would love to catch up with you - want to make time for a phone call?" It's that keeping-up process that sparks conversations about opportunities both for you and your contacts. It's in these conversations (which could be done by email, although probably not as well) that ideas will arise about prospective clients, partnerships, and other revenue-generating projects.Technology is changing business for everyone -- from small home- based businesses to mega multi-national corporations. Whether you are inspired or threatened by those changes, they are here to stay, or more accurately, to continue changing. You cannot only survive these changes, but turn them into exciting opportunities by applying some basic organizing principles.Not many years ago, getting organized was an option. Today technology has made it a necessity for three reasons: Today we have more to organize than ever before. Not only did the computer not give us the paperless age, it created more. In addition, we now have to organize the technology itself. Computers, fax machines, cellular phones, and on-line services enable us to do more -- and require us to do more. The speed of the microchip doubles every 18 months -- with no end in sight.Secondly, as a result of the economy, and fueled by the capabilities of technology, companies are downsizing. All managers used to have an ass
2) Use LinkedIn to understand the relationships between people you know and people you want to know. For me, this is the heart of LinkedIn's value - the ability to see at a glance how people you don't know, but would like to, are connected to people who are closer to you. So when you find M
The Benefits of Online IAQ Certification
Each year, a number of individuals consider a career in the indoor air quality (IAQ) field. If you are one of those individuals, you may be end up starting a career in an enjoyable and profitable field. As with many other jobs, you will need to undergo training and certification. Unfortunately, there are many individuals who do not always have to time to undergo training. If you are one of those individuals, you may be able to benefit from online IAQ training.Online IAQ training is similar to the training that is offering in most classroom settings. The only difference is that you may see a lack of hands on experience. The good news is that you may be able to save time and money. One of the many reasons why online IAQ certification is popular is because many certification classes allow you to work at your own place. Once you start studying, often with material provided to you, you should have a fairly large window of time to take the exam. This window of opportunity will allow you to prep
your accompanying email message to the network, say "I would love to catch up with you - want to make time for a phone call?" It's that keeping-up process that sparks conversations about opportunities both for you and your contacts. It's in these conversations (which could be done by email, although probably not as well) that ideas will arise about prospective clients, partnerships, and other revenue-generating projects.Each year, a number of individuals consider a career in the indoor air quality (IAQ) field. If you are one of those individuals, you may be end up starting a career in an enjoyable and profitable field. As with many other jobs, you will need to undergo training and certification. Unfortunately, there are many individuals who do not always have to time to undergo training. If you are one of those individuals, you may be able to benefit from online IAQ training.Online IAQ training is similar to the training that is offering in most classroom settings. The only difference is that you may see a lack of hands on experience. The good news is that you may be able to save time and money. One of the many reasons why online IAQ certification is popular is because many certification classes allow you to work at your own place. Once you start studying, often with material provided to you, you should have a fairly large window of time to take the exam. This window of opportunity will allow you to prep
2) Use LinkedIn to understand the relationships between people you know and people you want to know. For me, this is the heart of LinkedIn's value - the ability to see at a glance how people you don't know, but would like to, are connected to people who are closer to you. So when you find
Strategic Networking: Take the Shortest Path to Success
Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.On Ryze and other major networks, connections are happening everywhere. It's like real life, but far more obvious because it's in print before your eyes. But what you may not have noticed, is that keywords are the very thing that drives your online business connections.Online networks such as Ryze have live links built into them for a reason. They're your opportunity to directly connect with people who can help you achieve your business goals. Such links enable you to "trace a path" from connection to connection. If you think about this long enough, it may occur to you that you can shorten that path to the best connections if you incorporate a linking strategy into your networking plan. How to go about this? Use keywords and "key peo
about opportunities both for you and your contacts. It's in these conversations (which could be done by email, although probably not as well) that ideas will arise about prospective clients, partnerships, and other revenue-generating projects.Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.On Ryze and other major networks, connections are happening everywhere. It's like real life, but far more obvious because it's in print before your eyes. But what you may not have noticed, is that keywords are the very thing that drives your online business connections.Online networks such as Ryze have live links built into them for a reason. They're your opportunity to directly connect with people who can help you achieve your business goals. Such links enable you to "trace a path" from connection to connection. If you think about this long enough, it may occur to you that you can shorten that path to the best connections if you incorporate a linking strategy into your networking plan. How to go about this? Use keywords and "key peo
2) Use LinkedIn to understand the relationships between people you know and people you want to know. For me, this is the heart of LinkedIn's value - the ability to see at a glance how people you don't know, but would like to, are connected to people who are closer to you. So when you find
Do You Want To Be In Business For Yourself Or By Yourself
Dear Fred and Lyna: For the past 20 years I have worked as an account executive for a major soft drink company and frankly, I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on my own from scratch?Fred: In our last blog we looked at the importance of evaluating whether you have the characteristics of an entrepreneur. Now we'll answer the writer's question about franchising vs. starting your own business.Lyna: Let’s take two people we know who started similar businesses. Brad opened a Deli franchise in Ohio, and Doug started his own deli business in Virginia. They are both happy in their choice, as well as successful.Fred: One of the things we hear from clients we coach is that they don’t like the idea of being so structured that they can’t utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him tr
ve clients, partnerships, and other revenue-generating projects.Dear Fred and Lyna: For the past 20 years I have worked as an account executive for a major soft drink company and frankly, I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on my own from scratch?Fred: In our last blog we looked at the importance of evaluating whether you have the characteristics of an entrepreneur. Now we'll answer the writer's question about franchising vs. starting your own business.Lyna: Let’s take two people we know who started similar businesses. Brad opened a Deli franchise in Ohio, and Doug started his own deli business in Virginia. They are both happy in their choice, as well as successful.Fred: One of the things we hear from clients we coach is that they don’t like the idea of being so structured that they can’t utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him tr
2) Use LinkedIn to understand the relationships between people you know and people you want to know. For me, this is the heart of LinkedIn's value - the ability to see at a glance how people you don't know, but would like to, are connected to people who are closer to you. So when you find
Chef as Culinary Arts Profession
When most people think about career in culinary arts, they often conjure up the image of someone serving food in big restaurants with a big chef’s cap on the head. Well, chef is by far the most common and most popular profession in the culinary arts field. Many of those who take up culinary arts studies wanted to become a professional chef and it is so fortunate for them that more than a hundred of the culinary arts schools in the world these days are offering chef courses for those who want the profession.Chef as culinary arts profession has been around for a number of years. Thousands of people have already gained the title and many of them are now serving the restaurants, hotels, resorts, or their own homes. However, contrary to what many people think, chef as culinary arts profession is not easy to obtain. In fact, the process of becoming a successful chef can be demanding and exhausting. In the first place, you need to start at the bottom, spending most of your time and effort working
his is the heart of LinkedIn's value - the ability to see at a glance how people you don't know, but would like to, are connected to people who are closer to you. So when you find Mr. Lofty Dude in the LI network and realize that he used to work with your former admin assistant - a data point you almost certainly wouldn't have acquired on your own - you can reach out to the admin and get, not only an introduction, but some intelligence about Mr. Dude's current dealings, needs, and hot buttons.When most people think about career in culinary arts, they often conjure up the image of someone serving food in big restaurants with a big chef’s cap on the head. Well, chef is by far the most common and most popular profession in the culinary arts field. Many of those who take up culinary arts studies wanted to become a professional chef and it is so fortunate for them that more than a hundred of the culinary arts schools in the world these days are offering chef courses for those who want the profession.Chef as culinary arts profession has been around for a number of years. Thousands of people have already gained the title and many of them are now serving the restaurants, hotels, resorts, or their own homes. However, contrary to what many people think, chef as culinary arts profession is not easy to obtain. In fact, the process of becoming a successful chef can be demanding and exhausting. In the first place, you need to start at the bottom, spending most of your time and effort working
3) Connect, by all means, with your former colleagues from every company that has ever employed you. There is something about old-workmate ties (unless you, er, aren't the sort that former teammates think of fondly) that can't be duplicated in most relationships of shorter duration. Seek out these old workmates, tell them what you're up to and who you're most interested in meeting, and offer to
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