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Suggest You - Networking Your Way to Profit - Part 3 'Your Hidden Marketing Opportunity'
Your self confidence inevitably takes a knock when you lose your job – whatever the reason. What I’m going to describe is my version of what I believe you are going through, how it affects you, how it may affect your family or loved ones and what you can do about rebuilding your self-confidence.Job loss is increasingly common – what with cheaper labour in the developing world, new powerful economies such as China and the vagaries of management teams who reassure you all the way to the exit.If you lose your job through no fault of your own the
What Does Your Business Card Say About You?
* Does it clearly show what you do or offer? (Your Company name / logo may not be explicit enough).
* Does it show your USP (unique selling proposition)?
* Does it give a testimonial from a happy client/customer?
* Is your photo on there?
* What’s on the back of your card -it isn’t blank - is it?
When I e
You must at all times run your business in a professional manner. You have a responsibility to your clients which must be maintained. Although they understand you may get sick or have family sickness, this cannot become a habit whereby it constantly keeps you from performing your services for your clients. You could lose them and your business. Remember just because you are working from home and can set your own hours your clients are depending on timely billing in order for their clientsto pay own time. If you start to do billing when it is convenient for
Could anyone pick it up and know instantly exactly what you offer and the benefits they could enjoy by doing business with you? If your answer is “No” you are missing a vital marketing opportunity…
Having said that, the content of your business card depends very much upon how you use it. If you only ever present it to clients or prospects you’ve spent some time with then the minimum amount of information is all you need. That’s because these people already know you and the purpose of your card is purely to serve as a reminder of your contact details.
But if you attend business meetings, networking with other business people then your card has to fulfil a completely different purpose. It has to work harder for you.
The challenge you, and your business card, is facing is making sure that the people you meet briefly DO remember you and DO remember what you offer. You want to know that when everyone else returns to their office or place of business and glances through the, possibly hundreds, of business cards they’ve collected, yours stands out.
Now I don’t mean it has to be a vivid colour, or a garish design or have wacky graphics on it (although if this is appropriate for your business that’s fine). What it does need is information that clearly explains what you do.
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
* Does it clearly show what you do or offer? (Your Company name / logo may not be explicit enough).
* Does it show your USP (unique selling proposition)?
* Does it give a testimonial from a happy client/customer?
* Is your photo on there?
* What’s on the back of your card -it isn’t blank - is it?
When I ex
Classified advertising is a form of advertising that many new business owners overlook. With today's shift in advertising from off-line and online there's never been a better time to use his valuable marketing tool.Correctly applied classified ads can yield the most exposure to your product in any of available online. When improperly used however a classified ad can be a tremendous waste of money.To be a success with classified ads and any off-line advertisements it’s absolutely critical to keep the four key components of direct marketing in
But if you attend business meetings, networking with other business people then your card has to fulfil a completely different purpose. It has to work harder for you.
The challenge you, and your business card, is facing is making sure that the people you meet briefly DO remember you and DO remember what you offer. You want to know that when everyone else returns to their office or place of business and glances through the, possibly hundreds, of business cards they’ve collected, yours stands out.
Now I don’t mean it has to be a vivid colour, or a garish design or have wacky graphics on it (although if this is appropriate for your business that’s fine). What it does need is information that clearly explains what you do.
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
* Does it clearly show what you do or offer? (Your Company name / logo may not be explicit enough).
* Does it show your USP (unique selling proposition)?
* Does it give a testimonial from a happy client/customer?
* Is your photo on there?
* What’s on the back of your card -it isn’t blank - is it?
When I e
Remember your first job?Mine was in a Pizza restaurant. One of my tasks was to wipe down the stainless steel oven doors and keep them gleaming because they were in customer view. The manager told me how he wanted it done, how to mix the cleaning solution and how to clean the doors. After a few days of doing this, I found that I could cut down on the amount of cleaning liquid with an increase of elbow grease and still accomplish the results he wanted: gleaming oven doors with no visible streaks – and I could save the store some money as well. I
Now I don’t mean it has to be a vivid colour, or a garish design or have wacky graphics on it (although if this is appropriate for your business that’s fine). What it does need is information that clearly explains what you do.
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
* Does it clearly show what you do or offer? (Your Company name / logo may not be explicit enough).
* Does it show your USP (unique selling proposition)?
* Does it give a testimonial from a happy client/customer?
* Is your photo on there?
* What’s on the back of your card -it isn’t blank - is it?
When I e
Are you looking for a high-paying and rewarding career? If so perhaps you are wondering what type of job you should be preparing yourself for right now? Well recently a major survey was taken that spanned over 20 countries and some 30,000 plus employers and in this Global Survey they asked the corporations what exactly they were looking for. Perhaps the findings may surprise you?It appears that the corporations were looking for data processing staff including programmers and developers. So if you're looking for a high-paying job and a rewarding car
Just try this out – have a look at the business cards you’ve collected. Let’s assume you don’t know any of these people or their businesses in any great depth. Does their card tell you what they do? What they offer? And if it is clear, such as for an accountant or solicitor/attorney, what makes them stand out from all the other cards you have for people in the same profession?
What Does Your Business Card Say About You?
* Does it clearly show what you do or offer? (Your Company name / logo may not be explicit enough).
* Does it show your USP (unique selling proposition)?
* Does it give a testimonial from a happy client/customer?
* Is your photo on there?
* What’s on the back of your card -it isn’t blank - is it?
When I e
Relationships with workers, finding work in the first place, running projects and maintaining detailed and accurate records of all costs are just some of the responsibilities construction contracting firms have to juggle. Strategic planning is a luxury mostconstruction contractors don’t have any time for, and this is where construction estimating programs can help. Providing accurate estimates, monitoring profits and saving time are all benefits offered by good estimating softwareAny quality construction estimating programs will enable you
What Does Your Business Card Say About You?
* Does it clearly show what you do or offer? (Your Company name / logo may not be explicit enough).
* Does it show your USP (unique selling proposition)?
* Does it give a testimonial from a happy client/customer?
* Is your photo on there?
* What’s on the back of your card -it isn’t blank - is it?
When I explained to a client the business card is a marketing tool and should include a photo, his response was “I don’t want my ugly mug on there” (actually he’s quite good looking, but modest). I told him being a ‘shrinking violet’ was not going to help his business to grow. The intention of the photo is to make your card stand out and make it easier for people to remember you afterwards.
Plus, if you send a card with any literature in the post it gives the person receiving it a sense of confidence they are dealing with a ‘real person’ – not an anonymous company. Remember people buy from people.
The Alternative to Your Photo
If, like my client, you really feel embarrassed about having your photo on your card – try this idea:
Get a photo of you with a happy, smiling client/customer. Ask their permission to use the photo and a testimonial from them in your marketing. Make sure the testimonial is specific, not “Great company, would use again” but “I had problem and am delighted with solution you provided”.
Put the photo, with the testimonial underneath, on your card. (N.B. if you are a guy get a female customer to pose with you and vice versa).
Front and Back
Front:
* Company Name
* Your Name
* Your Contact Details
* Your Photo
* A Descriptive Strapline
Your descriptive strapline is a single ‘headline’ style sentence that encapsulates what your business does. (It could be your 1-liner from your elevator speech that we talked about in Part 1 and 2 of Networking Your Way to Profit).
Back:
* Your marketing message: a description of what you offer.
* Testimonial(s) f
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