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Suggest You - Who Are You and What The Heck Do You Do?
There are numerous ways of marketing, but one of the most exciting and most rewarding is through networking. Whenever attending an event, imagine meeting at least one person who has the potential of generating an abundance of extraordinary business for you.With this in mind, enter the room with a mission to meet or receive a business card from everyone there in an attempt to locate this one person. Here are eleven techniques to make this opportunity less challenging
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ideas? People want to know.
The bottom line is that people need to know who you are and what the heck you do for a living. Start training your family members, your friends and clients to get the word out th
A paralegal is by nature bright and socially adept. She has mastered language skills, and can artfully feint and parry both verbally and in written form. He is a whiz at multi-tasking. Their deductive reasoning is unparalleled.What makes paralegals so smart?· Obviously, individuals can take credit where personal credit is due. Some legal assistants are gifted or quick learners. Others just plain work hard to achieve their goals, their noses to the grin
"So what kind of law is he practicing?", I asked.
"Well....law, The American kind" she replied.
"Ok, but what area of specialization? Bankruptcy? Criminal? Real Estate? Personal Injury?,” I inquired.
"You know, I don't really know, but I know he's a great lawyer, or at least he better be with all the money I spent on his schooling,", she said.
"Do you have his business card?" I asked.
"Actually I don't have one with me. He never gave me any. He said just told me to have anyone with a legal problem give him a call. I'll give you his home number and you can talk to him about it," she said.
I'm sure that many people have heard parents brag about their son "THE LAWYER" or their daughter "THE DOCTOR" or whatever profession they are in. But like my cousin, many of them are not familiar with what their son or daughter really does for a living. All they know is that they paid for their kid to go to medical school, law school, graduate school and in their eyes, they are a success.
After the conversation ended, I thought to myself about the many golden opportunities my cousin had missed for her son to acquire new clients. It was bad enough she didn't know what kind of law he practiced, but what made it even worse is that she didn't have any of his business cards with her.
As a business owner or sales professional, people need to know what it is you do for a living. Your first step is to educate your immediate "sales force" -- that is your family -- as to what you do. This doesn't mean that they need to know all of the technicalities of what you do for a living. At the very least, you need to train them to listen for key words, or to watch for certain circumstances where they may be able to provide a solution to someone’s problem.
For example, if you are a chiropractor, tell your family that if they hear a neighbor complain that their back is hurting after doing spring cleaning, that person may be a patient for chiropractic treatment. You may want to train your mom to 1) identify a need, 2) provide a solution to the person's problem and 3) give them a call to action [tell them what they need to do] and 4) make them prospect for future clients by giving out your business card, plus an extra card in case that person knows someone else who can benefit from your services.
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ideas? People want to know.
The bottom line is that people need to know who you are and what the heck you do for a living. Start training your family members, your friends and clients to get the word out the
In direct mail marketing, you have what I like to call the "golden glimpse" -- that moment, however brief, when your prospect pulls your direct mail piece from the mailbox and actually pays attention to it.This is an advantage not enjoyed by other marketing media. You can ignore a radio commercial and a magazine ad. But you have to give each piece of mail a moment of your attention to decide whether or not it's a keeper.This marks the first in a series of hur
I'm sure that many people have heard parents brag about their son "THE LAWYER" or their daughter "THE DOCTOR" or whatever profession they are in. But like my cousin, many of them are not familiar with what their son or daughter really does for a living. All they know is that they paid for their kid to go to medical school, law school, graduate school and in their eyes, they are a success.
After the conversation ended, I thought to myself about the many golden opportunities my cousin had missed for her son to acquire new clients. It was bad enough she didn't know what kind of law he practiced, but what made it even worse is that she didn't have any of his business cards with her.
As a business owner or sales professional, people need to know what it is you do for a living. Your first step is to educate your immediate "sales force" -- that is your family -- as to what you do. This doesn't mean that they need to know all of the technicalities of what you do for a living. At the very least, you need to train them to listen for key words, or to watch for certain circumstances where they may be able to provide a solution to someone’s problem.
For example, if you are a chiropractor, tell your family that if they hear a neighbor complain that their back is hurting after doing spring cleaning, that person may be a patient for chiropractic treatment. You may want to train your mom to 1) identify a need, 2) provide a solution to the person's problem and 3) give them a call to action [tell them what they need to do] and 4) make them prospect for future clients by giving out your business card, plus an extra card in case that person knows someone else who can benefit from your services.
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ideas? People want to know.
The bottom line is that people need to know who you are and what the heck you do for a living. Start training your family members, your friends and clients to get the word out th
Promotional products are a great way to get your company name out to the attendees of a conference or trade show if you do it correctly. Whether you are handing them out as part of the welcome package at registration time, trading them for names on your newsletter, or just passing them out to anyone who drops by your booth or buys one of your products, you can get even more mileage out of your promotional products by displaying them properly.Presentation says a lot
As a business owner or sales professional, people need to know what it is you do for a living. Your first step is to educate your immediate "sales force" -- that is your family -- as to what you do. This doesn't mean that they need to know all of the technicalities of what you do for a living. At the very least, you need to train them to listen for key words, or to watch for certain circumstances where they may be able to provide a solution to someone’s problem.
For example, if you are a chiropractor, tell your family that if they hear a neighbor complain that their back is hurting after doing spring cleaning, that person may be a patient for chiropractic treatment. You may want to train your mom to 1) identify a need, 2) provide a solution to the person's problem and 3) give them a call to action [tell them what they need to do] and 4) make them prospect for future clients by giving out your business card, plus an extra card in case that person knows someone else who can benefit from your services.
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ideas? People want to know.
The bottom line is that people need to know who you are and what the heck you do for a living. Start training your family members, your friends and clients to get the word out th
Postcard Marketing Technique #1 Get Their Attention With a Powerful HeadlineDon't try to close your sale with postcards. There isn't enough room to provide all the information needed to close get the listing. Instead, briefly state the major benefit(s) you offer to attract your prospect's attention. Then motivate them to get more detailed information. For example, send them to your web site or give them a phone number to call.P
Speaking about business cards, out of the thousands of business cards I receive each year, I am surprised whenever I get a card that is missing the basics: the address, fax number, email, or title, let alone the person's full name.
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ideas? People want to know.
The bottom line is that people need to know who you are and what the heck you do for a living. Start training your family members, your friends and clients to get the word out th
1. To introduce your company to a potential customerIf you are small company trying to establish yourself online or offline then the first thing that you introduce to potential customers is your company logo. The effect your logo has on your potential customers or your website visitors will influence their buying decisions.2. To create a good impact on the potential customer When meeting a prospective client, your business card would spe
I'm a firm believer that your business card must also spell out exactly what you do, if it is not apparent by your company's name. For example, if your business is the SUPER MEGA COMPANY, INC. and you clean windows, it should say "SUPER MEGA COMPANY INC" with the words "Commercial and Residential window cleaners" below it.
If you have a title in the company, use it on your card. Are you the CEO? The account representative? The Vice President of Marketing? The Developer of Imaginative Ideas? People want to know.
The bottom line is that people need to know who you are and what the heck you do for a living. Start training your family members, your friends and clients to get the word out there about yourself. Once you do, you will start to see results: in name recognition, and more importantly, qualified business referrals.
© 2005, Timothy M. Houston. All Rights Reserved. Reprinted with permission.
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