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Suggest You - Client Attraction Technique #2: Networking
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can’t be over-estimated. The Golden Arches are known worldwide.However, many people confuse a logo with a brand. The logo is a very small portion o
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions
There is a story about a man who was traveling in the desert. His travels had been long and the days had been hot. He came upon a small brook trickling through a small oasis. He desperately sought a drink to refresh himself, but noticed the largest pool (which was small by any standard) had a scorpion clinging to a small rock on the side of the brook.It seems that the scorpion had fallen into the water and was having difficulty getting out. With the scorpion in the water the man had no real choice but
In The Beginning
It’s important to know exactly what you want out of a networking event, as well as why you’re attending? Is it to refine your skills, build relationships, make sales or research the competition? Will you encourage people them to visit your website? Sign up for a workshop? Set up a time for a further meeting?
In fact, you may find you’ll benefit most from networking when you have one intention and stick to it. That way you won’t become sidetracked and instead can concentrate on the job in hand, for example, to build potential joint ventures.
Business Cards
Apart from yourself, these are second most important equipment for any networking event. However, don’t just hand your business card out to all and sundry. In fact, until you know whether or not the person opposite fits a match to your needs, don’t be tempted to exchange cards. No match, no card.
Also keep a pen handy, that way you can write something memorable about the person you’ve just met on the back of their business card before moving on i.e. what was discussed, their interests, needs etc. This can provide a great memory jog for after the event.
Never apologise for your business card. As long as it contains your correct contact details, then your business cards are performing. Remember, ‘business cards do not maketh the man… Or woman.’
First Impressions
What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is ‘you’) people want to know about the benefits not the features.
So instead of saying ‘I’m a Financial Planner’, try ‘I help people take control of their finances’. Doesn’t that immediately sound much more empowering and interesting?
Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions
"Success is about who you become. The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit to maximize your human potential and stretch yourself to the limit." -Jim RohnAs a solo-entrepreneur you’re either starting a new business or intending to grow your existing business. Aside from getting the most obvious systems in place – technology, business and marketing plans, defining your product or services, and finances, what else is
In fact, you may find you’ll benefit most from networking when you have one intention and stick to it. That way you won’t become sidetracked and instead can concentrate on the job in hand, for example, to build potential joint ventures.
Business Cards
Apart from yourself, these are second most important equipment for any networking event. However, don’t just hand your business card out to all and sundry. In fact, until you know whether or not the person opposite fits a match to your needs, don’t be tempted to exchange cards. No match, no card.
Also keep a pen handy, that way you can write something memorable about the person you’ve just met on the back of their business card before moving on i.e. what was discussed, their interests, needs etc. This can provide a great memory jog for after the event.
Never apologise for your business card. As long as it contains your correct contact details, then your business cards are performing. Remember, ‘business cards do not maketh the man… Or woman.’
First Impressions
What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is ‘you’) people want to know about the benefits not the features.
So instead of saying ‘I’m a Financial Planner’, try ‘I help people take control of their finances’. Doesn’t that immediately sound much more empowering and interesting?
Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions
Meetings, whether they’re regularly scheduled routines in your company or now-and-then get-togethers, can be a place for you to gain positive visibility and to showcase your capabilities. Here are three strategies that will help you stand out and shine.Do your advance work. In order to make intelligent comments, offer helpful suggestions or ask pertinent questions, you need to know a meeting’s purpose and topic areas in advance. If you have received a vague notice or agenda, inquire abo
Also keep a pen handy, that way you can write something memorable about the person you’ve just met on the back of their business card before moving on i.e. what was discussed, their interests, needs etc. This can provide a great memory jog for after the event.
Never apologise for your business card. As long as it contains your correct contact details, then your business cards are performing. Remember, ‘business cards do not maketh the man… Or woman.’
First Impressions
What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is ‘you’) people want to know about the benefits not the features.
So instead of saying ‘I’m a Financial Planner’, try ‘I help people take control of their finances’. Doesn’t that immediately sound much more empowering and interesting?
Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions
Why should I get a document shredder? How much should I spend on a document shredder? What features are available and what is the best document shredder for my type of business? These are some of the questions I will answer for you in this article.First, why should I have a document shredder for my business or for my own personal use? The answer is easy. Every day more crime relating to stolen or found documents is occurring. Fraud, Identity Theft, Corporate Espionage, Con Games, and Forgery are some o
First Impressions
What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is ‘you’) people want to know about the benefits not the features.
So instead of saying ‘I’m a Financial Planner’, try ‘I help people take control of their finances’. Doesn’t that immediately sound much more empowering and interesting?
Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions
Careers in modelling – how to look good In modelling, your body is your most important asset. If you don’t look after your health and your looks, the telltale signs will be obvious to prospective agencies and employers and you’ll find it difficult breaking into the industry or progressing in your modelling career. Here are some tips on how to look after your health and your body and how to present yourself well to get ahead in modelling. Eat a healthy diet Beauty isn’t just on the
However the best way to make an impression is to listen. Remember it’s not about you, but them – keep talking about your business and how great you are and you’ve lost them. However by taking a real interest in the person opposite and how your business can help them, well then you’re well on the way to gaining a good contact and maybe even a client.
So what kind of things could you ask or talk about? Here are a few questions to get your started:
* How did you become involved in this kind of business?
* How do you see this event helping you in your business
* What marketing have you found most effective in your business or industry?
* What would a typical client say about you?
* What is your number one need at the moment?
* What business trends do you see affecting you right now (or next year)?
* How do you identify potential customers?
Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something ‘extra’ that could make you stand out and differentiate you from the competition.
It’s Not A Race
You don’t have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen ‘grip and grins’. Believe me if you’re intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that b) you’re clearly at the event for one reason: to find work… And quickly!
The Follow-Up
Follow-up within 48 hours of making a contact, either by email, phone or letter. It displays your level of commitment, credibility and professionalism. Yes, we’re all busy people, but honestly how long does it really take to write a quick email? How often have we met people who have promised to ‘get in touch’ and never do? Don’t be one of these.
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