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Suggest You - Old Accounts In New Agencies
I’m sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P’s of Marketing. If you weren’t paying attention or perhaps missed class that day, here is a quick review. It’s really a simple concept that is still employed by many of the fortune 500 companies today.A Quick Review of the Four P’sMarketing strategies generally fall into four categories known as the four P’s: they are product, price, place (or distributio
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency a
A client who has a fine arts degree wanted to move out of his successful career in advertising and into the real estate development business. He had already enrolled in a top notch MBA program to learn more about the field. In addition he had found work with a bank doing real estate appraisals.With another year to go in the MBA program he came to me to work on creating a plan for becoming a real estate developer.It is not unusual for someone to study one thing in college, t
Public Relations agencies take pride in old and steady relationships. We do too! But a spate of recent pitches that we were invited to shock-struck my eyes open. Thrilled as we were to attend these pitches, we were gloating in the fact that Blue Lotus was making dents into decade old relationships. We were also excited to explore how help change the way PR can be used for these ‘rock-steady’ organizations. Just a few weeks ago, we’ve replaced an agency which had a 13 year old relationship, and another where we were invited for another pitch where a relationship had soured over the last 10 years!!
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency af
Financing a business in Canada has its unique set of challenges. If you are like most business owners you have probably relied on the banking industry to obtain financing. However, obtaining business loans is difficult. Your business must have years of profitable operation experience in order to qualify. But what if your business is new (but growing)? Or, what if you don’t qualify for a business loan but still have a great business?You have two options, and they are not available fr
Public Relations agencies take pride in old and steady relationships. We do too! But a spate of recent pitches that we were invited to shock-struck my eyes open. Thrilled as we were to attend these pitches, we were gloating in the fact that Blue Lotus was making dents into decade old relationships. We were also excited to explore how help change the way PR can be used for these ‘rock-steady’ organizations. Just a few weeks ago, we’ve replaced an agency which had a 13 year old relationship, and another where we were invited for another pitch where a relationship had soured over the last 10 years!!
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency a
Properly delegating responsibility and work does a lot more than make your life as a leader or manager easier. It builds teamwork, increases efficiency, develops careers, raises morale and boosts productivity. But it is not always easy to do. However, the skills necessary to become better at delegating can be learned.Think about the following philosophy from Mort Meyerson, former CEO, Perot Systems from the article titled "Everything I Thought I Knew About Leadership Is Wrong,"
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency a
Sun Zi said: Managing a large force can be similar to managing a small force. It is a matter of organization and structure. To direct and control a large force can be similar to directing and controlling a small force. It is a matter of communications and formations. - Chapter Five, Sun Zi Art of War In these lines, Sun Zi talk about how to use a large force like a small force. The following factor determines it and they are:1) Organization Structure 2) Co
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency a
"I wish I had ____ with me." You fill in the blank. How many times have you been offsite, meeting with a client, only to discover you were missing a form or a brochure that would have helped you wrap up a discussion?Whether you are in sales, real estate, consulting or a variety of other jobs, travel is usually involved. Even when you spend most of your day in an office, you still have to travel back and forth, often bringing work with you, or you might be meeting a client f
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency after so many years and I got enlightenment. A moment of truth, a flash before my eyes, and I realized why we all need to change our attitude towards our older clients. The knowledge that existing relationships are far more important than the new ones is an age old wisdom, but the how to ensure that such a relationship can be maintained, is not. This important gyan I received is summarized in the points below:
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the client. Growth, new focus areas, issues and challenges in the relations
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