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Rising Postal Rates? Don't Cut Down the Direct Mail
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it’s something you have to live with.Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Here’s a quote from an issue of Direct Marketing News:“Despite a string of healthy annual increases, the growth of direct mail expenditures is expected to slow over the next four years. Direct mail continued to grow in 2001 but slowed because of the anthrax scare”, the study said.The st

he local media. Your relationship with journalists is very important and is the basis of your interaction with the media. These relationships take time to develop, and this time should be viewed as a long-term investment.

If you have not yet established a relationship with the local press, read the local publications and get the names of the journalists who cover your specific topic. Check out the online version of the publication and search for articles by those journalists. Give them a call and introduce yourself. Journalists are constantly looking for news and this is a great way to start a relationship with them.

How To Legally Deliver Timely Marketing Messages with Automated Voice Mail Marketing
The phone rang; it was the telephone company telling me that my new phone service was now active. The week before that a local bookstore left a very nice message on my voice mail that told me the book I had ordered was now in stock and ready for either pick up at the store, or delivery, whichever was most convenient for me. I wasn’t at home when this call arrived. Here is how it works: A voice message left on your phone’s answering machine can be a 35-second pre-recorded audio message that sounds like a live call. As the paying advertiser, you can choose the content of the call, the style, length and even the gender of the voice making the call. This is done with a combination of hardware and software ut

As a new business, attracting customers who will buy your product or service is paramount. There are many different ways that you can go about this, but if you have the time to invest in applying your own publicity-getting skills, PR will return some excellent results for your business – at very little cost.

Public relations, or PR, is literally, the relationship your business has with its public. The relationship you create with your public will have a profound effect on the future of your business, and this is where PR comes into play. PR is how you publicise and build enthusiasm for your business among your public, and in successfully doing so, creating widespread awareness and driving sales.

Here are some simple steps for you to use to create a buzz for your new business:

1. Make sure your product or service is ready. This is your immediate priority before you even start to think about PR. You need to make sure your product is ready for public consumption – get it out, make sure it works and does something that people care about.

As PR drives customer demand, if the product is not available to buy when the coverage appears, you’ll be missing out on sales, or even worse, driving customers to your competitors!

2. Know your market. Successful PR is all about reaching the right audience with a message that is appropriate and meaningful to them. If you fail to know your target audience and the publications that they read, implementing the rest of your PR actions will be virtually useless.

There is no point aiming to get into the Financial Times when your customers are more likely to read The Sun.

3. Learn about the media outlet before you contact them. In defining your target audience, you will also know what they read, what radio programmes they listen to, what TV programmes they watch and what websites they visit. Take your time to educate yourself about the media outlets you are targeting. You need to get an idea of the type of story you need to present to optimise your chance of coverage.

4. Your message. The centre of your PR campaign is your message. Make sure it's clear, concise and brief. If your message can't be summed up in a few sentences, it's too complicated and editors won't read it.

You also need to focus the materials you send to help the editors or producers. This means anticipating and answering their questions, labeling photographs and explaining why your story is worthy of coverage.

5. Getting media coverage. Getting newspaper coverage or a mention of your new product or service can go a long way towards creating a buzz. Target both the local and national press as well as your industry’s trade publications. Often, the coverage you get in a trade publication will create the biggest buzz, as its read by all of your competitors and investors.

The best way to get media coverage, is to gauge the types of stories that are hot—current events, breaking news, the latest scandals—and tie your business in with them. Every journalist is looking for a different spin on the story of the day. If you can think of a way to present the story with a fresh angle, even consider using a human interest link, and associate it with your business or product, you’ll be watching the coverage come in!

6. Develop a relationship with and use the local media. Your relationship with journalists is very important and is the basis of your interaction with the media. These relationships take time to develop, and this time should be viewed as a long-term investment.

When your business gets a significant new customer, moves from your home to a real office, wins a community award or takes on a new employee, don't hesitate to call an appropriate journalist. You may not

6 Tips To A Proper Handshake
Understanding the proper way to shake someone’s hand can mean the difference between success and failure in the business enviornment. Positive or negative reactions are almost instantaneous in the marketing setting and almost always based around first impressions. This is why the firmness or weakness of your handshake, understanding whose hand you’re shaking, your dominance, and your eye contact all play an important role.A limp handshake might make you appear weak or hesitant. An overpowering handshake can stamp you as a manipulator or over dominant. The best handshake is sincere and firm with a confident smile and good eye contact.Be aware of power distance relationships when meeting some

is ready. This is your immediate priority before you even start to think about PR. You need to make sure your product is ready for public consumption – get it out, make sure it works and does something that people care about.

As PR drives customer demand, if the product is not available to buy when the coverage appears, you’ll be missing out on sales, or even worse, driving customers to your competitors!

There is no point aiming to get into the Financial Times when your customers are more likely to read The Sun.

Equity Raising Strategies, Myths, and Cold, Hard Facts
Start-ups and early stage companies are generally not attractive to institutional investors. Even in today's favorable climate, start-ups are basically just too risky for these sources of capital. The primary exception is where it is a proven entrepreneur starting another venture.For start-ups, the capitalization plan should request the minimum amount of equity capital needed to bring the firm to $3-$5 million in annual sales. If you need $1,000,000 to accomplish that goal, you might consider raising 40% in equity capital through private placement, and apply for the remainder from a commercial bank.Venture CapitalIn many ways, the term Venture Capital is a misnomer. VC's are seldom a

he media outlet before you contact them. In defining your target audience, you will also know what they read, what radio programmes they listen to, what TV programmes they watch and what websites they visit. Take your time to educate yourself about the media outlets you are targeting. You need to get an idea of the type of story you need to present to optimise your chance of coverage.

Cross Cultural Communication Consultants
Cross Cultural Communication Consultants Cross cultural communication consultants have come a long way in the short period of time such specialists have been in demand. No longer are they expatriates with a few years overseas experience and the capability to impart their knowledge onto others. Cross cultural consultants now bring expertise that is founded upon a number of key factors. Cross cultural consultants generally have a broad knowledge and experience of two or more different cultures. This knowledge is then employed to assist companies and individuals overcome challenges brought about through cross cultural differences in business. Areas in which assistance is nee

coverage. Getting newspaper coverage or a mention of your new product or service can go a long way towards creating a buzz. Target both the local and national press as well as your industry’s trade publications. Often, the coverage you get in a trade publication will create the biggest buzz, as its read by all of your competitors and investors.

The How to of Paid Surveys
This article is about using online paid surveys to make money. There are several ways to get paid for your opinion online. Although each one is different, they help you achieve the same goal. Some of these surveys include:1.) Paid Surveys Several major, big name companies will pay for your opinion on their products. This may seem to good to be true, I mean why would these companies pay for your opinion? It’s really very simple, these companies used to pay for big convention-like meetings that got a lot of people together to test their products. At these conventions, they would have to give away their product, entertain, and feed hundreds of people. By paying you for the surveys, they a

7. Write a feature article. Write an article for your local newspaper or trade publication on a subject that relates to you or your business. If the article is well written and is specifically targeted to the readers of that publication, it could bring you the publicity you seek.

8. Start a Blog. A blog, similar to an online diary, is a great way for you to position your business in the eyes of your customers, your industry and the press. It can demonstrate that you are a leading authority in the industry and allows you to engage with your customers and potential partners.

Furthermore, businesses who actively use blogs as part of their marketing program have discovered that blogs bring in more visitors to your website and that a high percentage of those who visit a blog, if properly influenced through that blog’s content, will actually buy from their business.

9. Public Speaking. Give talks or teach classes about your profession or business to local groups such as the Chamber of Commerce, or at industry trade shows, roundtables and conferences.

10. Persistence. Persistence is the single most important factor when it comes to making your PR campaign a success. If you have a good plan, and devote enough time and energy to carrying out that plan, you will obtain a great deal of positive publicity for your business - at very little cost.

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Air Liquide was the first company to market a new invention in 1902: liquefied air. Air Liquide is now the world leader in industrial and medical gases and similar services. With a global presence of 130 subsidiaries in over 70 countries, Air Liquide is in a position to combine resources and expertise of a global enterprise with the localized power of independent consumer-focused teams. A major factor in Air Liquide’s ability to provide reliable, quality services is that Air Liquide maintains its own truck and distribution fleet and employs drivers.

Have you ever been to a car wash fundraiser and when you left you could not see out your streaky windows? Well, so much for quality and customer service. If you are running a car wash fundraiser, as your next nonprofit activity to raise the funds

A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out the strategy. It should spell out the following in detail: 1) what marketing mix will be offered, to whom (that is, the target market), and for how long; 2) what company resources (shown as costs) will be needed at what rate (month by month perhaps); and 3) what results are expected (sales and profits perhaps monthly or quarterly, customer satisfaction levels, and the like).

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