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Winning Is an All-The-Time Thing!
Back in the days when Super Bowls were numbered in single digits, and teams like the Packers and the Steelers reigned supreme, there was a legendary coach by the name of Vince Lombardi.He shared some interesting thoughts about the differences between winning and losing, and between winners and losers.Undoubtedly, you’ve come across his often derided line: “Winning isn’t everything—It’s the ONLY thing!”But that’s not my favorite Lombardi-ism. It’s:“Winning isn’t a sometime thing—It’s an ALL THE TIME THING!”In other words winning is

Among the advice you’ll find there, here are some of the other reasons why great news stories never get noticed:

1. Many great press releases get tossed, unread, because they’re too long. A program director or editor going through a stack of press releases won’t typically stop to read that 5-page essay on why some business thinks they have a great product.

Most press releases are double

Negotiation: Do You Want a Good Deal or a Great House?
Periodically, I interview car dealers, Realtors and various business people to get their input for my negotiation seminars and corporate training programs.A young Realtor, whose dad has also been in the field for decades with a prominent firm, recently mentioned it is paramount for buyers to have a talk with themselves before negotiating for properties.“They need to get their priorities straight,” she said with earnestness.If they get caught up in bargaining fever, she asks them point blank: “Do you want a good deal or do you want a great house?

It’s a real shame. If you open most any newspaper in the country you’ll find at least one story you know really didn’t need to be there. It just isn’t that relevant or interesting. But somehow it made it in.

You can’t help but wonder if it just happened to be one of those days when absolutely nothing worth mentioning happened to any one of the 6 billion inhabitants of this planet. And you know that isn’t true either.

Nothing made it to the news because tons of people around the world made the first, worst mistake in announcing a news story.

They didn’t.

They had information that people around their community, across their country or around the world would love to know. They came up with an idea that could revolutionize an industry, but gave up because the mainstream assured them the only way the press would listen would be through the very expensive advertising department. But that’s far from true.

Where advertising might cost you money, news typically costs the newspaper, radio or television station plenty of money to gather. They pay reporters, correspondents, wire services and anybody else they can find for good news stories. If you have a great story to tell, they’re more than willing to accept a freebee.

But it needs to be in the right format, while following certain industry standards. You can find plenty of free advice on how to format a press release at my web site, located at: www.PressReleasesMadeEasy.com.

If you’re looking for a complete, extensive course on the subject, you can find it at my site on line at www.Hartunian.com/prkit. Among the advice you’ll find there, here are some of the other reasons why great news stories never get noticed:

Most press releases are double-

How to Feel Confident at Job Interviews
Here are a few tips that will help boost your confidence when you attend a job interview:Do Your HomeworkDo some research on the company and the job for which you are being interviewed. This enables you to ask sensible questions that demonstrate your knowledge of the company and answer questions asked by interviewers. Interviewers want to know that you are genuinely interested in their company and their job and aren't just looking for any job. They will be impressed if you show that you've made an effort to learn about their compan

that isn’t true either.

Nothing made it to the news because tons of people around the world made the first, worst mistake in announcing a news story.

They didn’t.

Most press releases are double

Eight Deadly Sins of Mergers and Acquisitions
Global mergers and acquisitions advisers, especially, the investment bankers are doing extremely well consummating trillions of dollars in deals as a result of cheap debts, ambitious company executives and desire for expansion (Financial Times [FT], 12/21/2006). Deals announced in 2006 have outpaced those consummated in 2000 by over 16% totaling $3,900 billion. According to statistics from Dealogic and reported by the FT, the top ten investment bankers including Goldman Sachs, Citigroup, JPMorgan, etc. have been working on deals worth $7,341 billion in 2006. The new

ed them the only way the press would listen would be through the very expensive advertising department. But that’s far from true.

Most press releases are double

How To Legally Deliver Timely Marketing Messages with Automated Voice Mail Marketing
The phone rang; it was the telephone company telling me that my new phone service was now active. The week before that a local bookstore left a very nice message on my voice mail that told me the book I had ordered was now in stock and ready for either pick up at the store, or delivery, whichever was most convenient for me. I wasn’t at home when this call arrived. Here is how it works: A voice message left on your phone’s answering machine can be a 35-second pre-recorded audio message that sounds like a live call. As the paying advertiser, you can choose the content

ell, they’re more than willing to accept a freebee.

Most press releases are double

Abatement of Corrosive Compounds and Chemicals in Factories
Factories uses chemicals and compounds in the manufacturing process and all too often these chemicals end up emulsified and go through our city sewer systems which are not always set up to handle them. Of course most of the more modern facilities are careful enough and have filtration and ways to clean the chemicals and even reuse them or sell them. Yet we could go one step further using bacteria to eat it all and then use the energy of all this commotion to power up let’s say the lighting system in the factory itself.You see this is a win/win situation and a

Among the advice you’ll find there, here are some of the other reasons why great news stories never get noticed:

Most press releases are double-spaced and fit on a single page. If you can’t get your entire message in that space, then you might want to consider hiring a professional writer.

Getting past the fluff and color and getting down to the story is an art. It’s worth developing, or at worst, paying someone else who already has, for their help.

2. Another reason a lot of the press releases are never read is because they’re obviously self-serving. You may feel your new product is the hottest thing going, but will someone else buy a newspaper to listen to you brag? Remember, editors and program managers are in the news business.

If you can’t spin what you have to say in such a way as to make it sound just as fascinating or useful as that juicy stuff about the upcoming election or that tragedy in the Middle East then chances are it won’t make the cut.

3. Many great stories are missed because they come too well packaged. A dozen roses or even fancy letterhead are surefire ways to slap a big sign across the front of a press release that reads "AMATEUR". Forget about the bribes. Editors know to watch out for fancy packaging. It typically reflects a story that needs a lot of fact verification and may or may not accurately reflect something it promises.

Simple white paper with the correct traditional headline and format is usually a simple way to make it to the "A" list on the editors desk.

4. Timing can make or break a good story. Obviously, announcing your new "Santa’s Village" that includes $2 million dollars worth of animation and the ultimate Disney- style drive through cars would be a was

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Printable Stationery is predesigned and formatted stationery available online for printing through your printer. It is a quick solution to your printing needs if you have the computer, software and the printer, preferably colored. This design stationery is mostly free of cost, but you need to pay for your own materials. A diverse range of Printable Stationery is available online. It includes calendars, letterheads, envelopes, greeting cards, wedding cards, stickers, bookmarks, labels, shopping list, recipe cards, scrapbook templates and gift-wrapping paper. There is special Printable Stationery for children, which could be based on themes like animals, birds, flower, nature, toys and cartoons. And there is no limit to the number of sheets you print.

It is estimated that the average worker will have 14 jobs in his or her working lifetime. It is no longer a bad thing to change jobs. But that doesn't mean you should wander aimlessly from company to company. If you know the difference between a job and career and think long-term, you will prosper wherever you go.

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