asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?

You see, new produ

You may wonder what I am talking about when I say you can get “almost free” new product publicity to work for you. By way of explanation let me site a couple of examples out of my personal experience. These are new product publicity campaigns I wrote and developed for my clients and myself.

Example: One of my clients was an importer of disposable plastic hospital wares such as Petri dishes, plastic syringes, specimen sample trays and more. I helped him, using only a series of regular, well written, monthly new product publicity releases to grow his business from one based in his two car garage to what is now one of the largest, most successful importers and distributors of these specialized plastic disposables in the USA.

Here’s another example: A number of years ago I invented a filing system for archiving used time cards and I promoted the sale of my system via regularly scheduled mailings to targeted lists of business publications. Some of the publications on my list then printed new product releases about my system in their publications. A few of their subscribers noticed the release and asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?

You see, new produc

and myself.

Example: One of my clients was an importer of disposable plastic hospital wares such as Petri dishes, plastic syringes, specimen sample trays and more. I helped him, using only a series of regular, well written, monthly new product publicity releases to grow his business from one based in his two car garage to what is now one of the largest, most successful importers and distributors of these specialized plastic disposables in the USA.

Here’s another example: A number of years ago I invented a filing system for archiving used time cards and I promoted the sale of my system via regularly scheduled mailings to targeted lists of business publications. Some of the publications on my list then printed new product releases about my system in their publications. A few of their subscribers noticed the release and asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?

You see, new produ

s business from one based in his two car garage to what is now one of the largest, most successful importers and distributors of these specialized plastic disposables in the USA.

Here’s another example: A number of years ago I invented a filing system for archiving used time cards and I promoted the sale of my system via regularly scheduled mailings to targeted lists of business publications. Some of the publications on my list then printed new product releases about my system in their publications. A few of their subscribers noticed the release and asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?

You see, new produ

cards and I promoted the sale of my system via regularly scheduled mailings to targeted lists of business publications. Some of the publications on my list then printed new product releases about my system in their publications. A few of their subscribers noticed the release and asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?

You see, new produ

asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?

You see, new product publicity is my specialty. If you want either the whole world or only a small but highly targeted audience to know about your new product, I can help you with the kind of publicity releases that can get profitable results. And all of this is “ almost free.”

Why do I say “almost free”? Let me tell you why.

After many years (about fifty, of direct response advertising, mail order selling, and writing order producing new products releases for many clients with products such as: disposable plastic wares, office aids, road building machines, industrial pressure sensitive tape, consumer items such as sleep masks and more), I know what works. I also know good, carefully written and planned new product publicity releases are better than most paid advertising. They are not “free” but they are extremely low- cost compared to very expensive paid advertising space in similar publications.

Experience has taught me that you have to plan your new product publicity as a continuous campaign. What I mean is this: in order to get significant inquiries and orders for your new product you need a series of new