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    ws story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

    How do I decide what to put in a press release?

    News is ess

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    Freelance writers are often asked to write press releases. Press release writing is a key skill which allows writers to publicize their own services or promote someone else's. Here's what writers need to know about writing press releases.

    What is a press release?

    A press release is essentially a news story written to interest a specific publication or audience. It consists of three main parts: the headline, the introduction and the body. There may also be a note to editors at the end of the story which contains extra information for those not familiar with your organisation or product.

    As with a news story, the lead is crucial. It should answer the who, what, where, when and why questions, right from the start. The press release should sound like a news story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

    How do I decide what to put in a press release?

    News is esse

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    o know about writing press releases.

    What is a press release?

    A press release is essentially a news story written to interest a specific publication or audience. It consists of three main parts: the headline, the introduction and the body. There may also be a note to editors at the end of the story which contains extra information for those not familiar with your organisation or product.

    As with a news story, the lead is crucial. It should answer the who, what, where, when and why questions, right from the start. The press release should sound like a news story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

    How do I decide what to put in a press release?

    News is ess

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    ce. It consists of three main parts: the headline, the introduction and the body. There may also be a note to editors at the end of the story which contains extra information for those not familiar with your organisation or product.

    As with a news story, the lead is crucial. It should answer the who, what, where, when and why questions, right from the start. The press release should sound like a news story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

    How do I decide what to put in a press release?

    News is ess

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    your organisation or product.

    As with a news story, the lead is crucial. It should answer the who, what, where, when and why questions, right from the start. The press release should sound like a news story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

    How do I decide what to put in a press release?

    News is ess

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    ws story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

    How do I decide what to put in a press release?

    News is essentially about people, so writers should stress the people aspect of the story.

    Four other techniques writers can use are:

    • controversy - examples could include attacking a government decision, making a prediction about the future or suggesting a new policy
    • conflict - examples include price cuts, fighting for an elected office or a battle for market share
    • novelty value - describe a coincidence, a chance event or a surprising statistic.
    • empathy - show how your product can help the reader, a survey on issues that concern people, provide tips to handling a common problem.

    A successful press release should be:

    • relevant to the pe

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