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Suggest You - Managers: Got the Right PR?
Need to expand your non-US firm in order to exit gracefully with a large nest egg?For most entrepreneurs and business owners, there is a desire to expand their company to some point of success, then retire. Or move on to another business.The Usual SolutionsThere are generally two solutions: (1) Sell out directly or (2) do an IPO - the traditional Initial Public Offering - hope you raise some capital, wait a few years, then sell your stock... if it’s worth anything.Selling out a privately held company usually results in a price 150%+ of profits. If you’ve been doing $1 million, look for about $1.5-4 million for your golden parachute. Minus taxes, of course. Not a terribly exciting prospect after all those years of work.Solution #2 is daunting as well. You’ll spend close to $3 million doing an IPO. Much of your time, up to a year actually, will be spent doing “dog and pony” shows for prospective market makers and institutional buyers, often ignoring your business in the process. Your chances of raising your targeted funds are about 50/50 at best. And 98% of all small companies going public are
And, for that matter,
A National Medical Support Notice (NMSN) may be sent to you, if one of your employees has a child support obligation, by a state child support enforcement agency (CSEA). The NMSM is a standardized form that advises you when your employee has been ordered to provide health insurance coverage for a child through your company's health plan.The NMSN is a federal form that all state child support enforcement agencies must use. If an order has been issued and health coverage is available through the employer, the child must be enrolled by the Plan Administrator.The standardized NMSN does have some advantages for the employer: It provides uniform documents so the employer does not have to learn 50 different forms and ways of doing the same thing. The NMSN meets all ERISA requirements under section 609(a)(3) & (4) and is in fact a Qualified Medical Child Support Order. It satisfies state law for withholding employee contributions for the child's health care coverage. It also sets up the priorities for withholding when withholding is inadequate to cover child support and a NMSN. <
No problem, if that’s all you believe you really need.
But, have you ever thought about pulling out all the PR stops to help achieve your unit’s managerial objectives?
I mean, you COULD do something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage. Then take advantage of the perception levels you’ve achieved as those key external audiences of yours become persuaded to your managerial way of thinking.
And, for that matter, o
Business owners often times get caught up in phenomenal early success and, as a result, fail to equip their organization with business strategies to accommodate the 3 stages of entrepreneurial growth: (1) Startup; (2) Growth; (3) Exit.START UPAside from the obvious… have adequate resources and good management, entrepreneurs from the very beginning should establish a business development plan. The foundation for your business. At this early stage of growth, the strategy should be somewhat informal, a vision, if you will. You can’t allow yourself to get stuck on a plan this early.As the company evolves, you’re looking for a pattern of decisions to develop to justify your strategic planning. You must learn to adjust to the feedback. BE FLEXIBLE IN YOUR PLANNING. Your company is taking shape.THE GROWTH PHASEAs the company grows, you can now see and feel “the business” and structure a more formalized business plan.Business strategy, however, can never be fixed. Your customer needs will change, your competitors both existing and new will introduce new products and services…meaning your
No problem, if that’s all you believe you really need.
But, have you ever thought about pulling out all the PR stops to help achieve your unit’s managerial objectives?
I mean, you COULD do something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage. Then take advantage of the perception levels you’ve achieved as those key external audiences of yours become persuaded to your managerial way of thinking.
And, for that matter,
Network label printers are used in medium to large-scale companies as central printing devices that process printing orders received from any computing device present in the LAN or WAN network. This helps in reducing costs as a single printer takes care of all the printing needs of the organization. Network label printers may be an inkjet, thermal, or laser printer depending on the quality and number of prints required by the company.Some network label printers use direct thermal technology to print on heat sensitive paper. Direct thermal prints usually start fading after six to twelve months, which make them ideal for short duration applications such as printing address labels. Other factors that can affect thermal prints include direct exposure to sunlight and chemical vapors.Other network label printers use thermal transfer technology in which heat is used to transfer ink from ribbons onto labels for getting permanent prints. Different grades of ribbons are used in network label printers to print on a variety of substrates. Wax ribbons are used to print on matte and semi-gloss paper labels that have average smudge resistance
I mean, you COULD do something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage. Then take advantage of the perception levels you’ve achieved as those key external audiences of yours become persuaded to your managerial way of thinking.
And, for that matter,
Overcoming the Price Objection:Price is an issue in most negotiations. We need to deal with the price issue confidently, but with an understanding of the needs of the other side. Here are some notes to help you:• Be specific. State the exact price rather than ....well, it will be about ?5,000.• Maintain eye contact. It makes you look confident.• Ensure the tone of your voice is confident and your body language is also confident and relaxed.• Use silence. Once you have stated your price, stop talking and wait for the other side to speak. Give them time to think.• Deal with price objections and defend your price, but don’t over argue your case.• Close down your body language.• Focus on price and benefit differences.• Begin the bargaining phase.The Closing Stages:The closing stages of any negotiation are vital to the overall success of the final deal. There will come a time when both parties can sense an outcome is possible, and each negotiator needs to be careful not to be too eager to close or else the other party will be tempted to hold back for furthe
And, for that matter,
Have you heard of Phone Answering Service services before? If not, you are urged to familiarize yourself with them. Phone answering services, which are also often referred to as business answering services, are when an outside company assists you in answering the phone calls that you and your staff cannot personally answer. What does this mean for you and for your business? Essentially, it means that your clients’ phone calls will not go unanswered. In turn, this may result in an increase of new clients, as well as the retention of your old ones.A phone answering service or a business answering service is often compared to voicemail, such as the voicemail found on a cell phone. Although similar purposes are served, they are two completely different things. With traditional voicemail, your clients will be speaking to an automated machine. With a phone answering service, your clients will be speaking with a real person. That person is usually employed by an individual or a company who runs a business that delivers needed services, such as a phone answering service, to business owners just like you.As stated above, a phone
And, for that matter, once you’ve persuaded a number of members of that key external audience to your views on the issue in question, watch their perceptions closely as they morph into behavioral actions that allow your unit to succeed.
That might even make your day! And it’s all very doable.
But not if you insist on limiting your offensive public relations effort to simply creating print and broadcast exposures. Instead, you should be preparing to do something positive about the behaviors of the very outside audiences of yours that MOST affect your operation. Because that’s when public relations can actually create the kind of external stakeholder
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