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Suggest You - Publicity For Your Sales Success
Are your management practices on the right track? Retaining your valued or high performing employees must be a strategic issue for your company. Throwing more money at your workers is not the answer and can become very costly. The more effective way to retain top talent is to address their important needs.Universal Truths: Most people are content being paid at or around the market rate for good quality work. SOME folks are extremely money conscious, b
• Showcase your expertise by writing articles. Get them published in online publications. Submit them to article submission sites. Offer them up to editors and ask to write for them.
• Get on the radio, TV, and in print by presenting yourself as an expert. Get into articles for things that are not related to your business. You can include in your ‘New Client Kit’ an article that was written about how you were a self-proclaimed “Toys for Tots ambassador” and you went to each and every on of your clients and prospects to pick up the toys.
• Look for other ways to increase your shelf-life with a prospect or client. This is extra work that will payoff well if implemented correctly.
Gaining bot
Two recent studies indicate that neither B2C nor B2B marketers are using e-mail marketing effectively in spite of its inherent qualities. Forrester found 62 of 63 campaigns lacking and E-Mail Data Source found a boat load of issues with 355 retailers they studied. It looks like e-mail marketing is much easier said than done.Forrester created a 10 criteria methodology to score e-mail marketing programs from more than 60 companies in 6 categories: business services, consumer go
Customers buy from someone they believe is trustworthy. One of the ways to gain that trust is to position yourself as a industry expert and a valuable resource. Publicity can offer your sales efforts what I call the “halo effect.” By becoming a recognized resource, you acquire a significant level of trust that will decrease buying resistance, close more sales and larger transactions, and increase customer loyalty and confidence.
Media Coverage Means Money
Your prospects form opinions, positive or negative, based on what they hear and see in print, on television, and on the radio about your company. Why not get some of that publicity for yourself - especially if your company isn’t doing anything about it? When you recognize the importance of your own personal media attention and harness PR power, you’ll place yourself head and shoulders above your sales competition.
Think of these two brief scenarios:
Salesperson One: makes his/her own cold calls (must not be busy enough to be selling all the time), sets up an appointment and then goes to that appointment with a few brochures, a notebook and calendar in hand in hopes of making a sale or at least another appointment.
Salesperson Two: has someone make the cold calls for them (they are too busy to cold call or are at least giving the prospect that impression), before going to the appointment sends a ‘New Client Kit’ in the mail that includes the salesperson’s biography, a list of actual testimonials from clients, a list of testimonials from reporters and TV/Radio hosts, along with a CD or tape of a recent interview that showcases the rep’s expertise in a particular area. Notice that brochures and any other company paraphernalia is NOT included?
Well it’s obvious that the impression that the second salesperson makes on the prospect is designed to differentiate them in ways that are measurable in the amount of commissions they earn.
Here are some recommended tactics that are quick and effective to help you establish yourself as the salesperson of choice:
• Don’t wait around for the media to find you. Produce your own media. Create your own newsletter, e-zine, web site, and audio materials to help the press find you. Start by contacting media and try to get quoted in or write articles for industry publications.
• Create a database of local reporters and columnists and send them an email or call them. Ask them how you can be of help to them.
• Showcase your expertise by writing articles. Get them published in online publications. Submit them to article submission sites. Offer them up to editors and ask to write for them.
• Get on the radio, TV, and in print by presenting yourself as an expert. Get into articles for things that are not related to your business. You can include in your ‘New Client Kit’ an article that was written about how you were a self-proclaimed “Toys for Tots ambassador” and you went to each and every on of your clients and prospects to pick up the toys.
• Look for other ways to increase your shelf-life with a prospect or client. This is extra work that will payoff well if implemented correctly.
Gaining both
Having worked for several prominent retail organizations I have seen the impact of both positive and negative cultures on the workforce, the customers and, of course, the success of the business. Have no doubt whatsoever, the head of the organization dictates, through words and actions, what the culture will be. I want to tell you about the incredible culture created by a CEO, and a gentleman, I’ll call Sam.For three years, I had the opportunity to work for the company that th
Media Coverage Means Money
Your prospects form opinions, positive or negative, based on what they hear and see in print, on television, and on the radio about your company. Why not get some of that publicity for yourself - especially if your company isn’t doing anything about it? When you recognize the importance of your own personal media attention and harness PR power, you’ll place yourself head and shoulders above your sales competition.
Think of these two brief scenarios:
Salesperson One: makes his/her own cold calls (must not be busy enough to be selling all the time), sets up an appointment and then goes to that appointment with a few brochures, a notebook and calendar in hand in hopes of making a sale or at least another appointment.
Salesperson Two: has someone make the cold calls for them (they are too busy to cold call or are at least giving the prospect that impression), before going to the appointment sends a ‘New Client Kit’ in the mail that includes the salesperson’s biography, a list of actual testimonials from clients, a list of testimonials from reporters and TV/Radio hosts, along with a CD or tape of a recent interview that showcases the rep’s expertise in a particular area. Notice that brochures and any other company paraphernalia is NOT included?
Well it’s obvious that the impression that the second salesperson makes on the prospect is designed to differentiate them in ways that are measurable in the amount of commissions they earn.
Here are some recommended tactics that are quick and effective to help you establish yourself as the salesperson of choice:
• Don’t wait around for the media to find you. Produce your own media. Create your own newsletter, e-zine, web site, and audio materials to help the press find you. Start by contacting media and try to get quoted in or write articles for industry publications.
• Create a database of local reporters and columnists and send them an email or call them. Ask them how you can be of help to them.
• Showcase your expertise by writing articles. Get them published in online publications. Submit them to article submission sites. Offer them up to editors and ask to write for them.
• Get on the radio, TV, and in print by presenting yourself as an expert. Get into articles for things that are not related to your business. You can include in your ‘New Client Kit’ an article that was written about how you were a self-proclaimed “Toys for Tots ambassador” and you went to each and every on of your clients and prospects to pick up the toys.
• Look for other ways to increase your shelf-life with a prospect or client. This is extra work that will payoff well if implemented correctly.
Gaining bot
Careers in medical fields require great responsibility; dexterity in the specialized line of medical affairs is an inevitable part of the whole thing. As time goes by, a career in the medical profession is becoming more of a challenge, adventure and competition. One can belong to any of the fields of medical science.One can be a doctor, medical officer, pharmaceutical manager, administrator of a hospital, a nurse, medical transcriptor, medical biller, medical coder and much mo
Salesperson Two: has someone make the cold calls for them (they are too busy to cold call or are at least giving the prospect that impression), before going to the appointment sends a ‘New Client Kit’ in the mail that includes the salesperson’s biography, a list of actual testimonials from clients, a list of testimonials from reporters and TV/Radio hosts, along with a CD or tape of a recent interview that showcases the rep’s expertise in a particular area. Notice that brochures and any other company paraphernalia is NOT included?
Well it’s obvious that the impression that the second salesperson makes on the prospect is designed to differentiate them in ways that are measurable in the amount of commissions they earn.
Here are some recommended tactics that are quick and effective to help you establish yourself as the salesperson of choice:
• Don’t wait around for the media to find you. Produce your own media. Create your own newsletter, e-zine, web site, and audio materials to help the press find you. Start by contacting media and try to get quoted in or write articles for industry publications.
• Create a database of local reporters and columnists and send them an email or call them. Ask them how you can be of help to them.
• Showcase your expertise by writing articles. Get them published in online publications. Submit them to article submission sites. Offer them up to editors and ask to write for them.
• Get on the radio, TV, and in print by presenting yourself as an expert. Get into articles for things that are not related to your business. You can include in your ‘New Client Kit’ an article that was written about how you were a self-proclaimed “Toys for Tots ambassador” and you went to each and every on of your clients and prospects to pick up the toys.
• Look for other ways to increase your shelf-life with a prospect or client. This is extra work that will payoff well if implemented correctly.
Gaining bot
One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea of having a private practice assuming they have no other options for marketing their practice.It is not surprising that thi
Well it’s obvious that the impression that the second salesperson makes on the prospect is designed to differentiate them in ways that are measurable in the amount of commissions they earn.
Here are some recommended tactics that are quick and effective to help you establish yourself as the salesperson of choice:
• Don’t wait around for the media to find you. Produce your own media. Create your own newsletter, e-zine, web site, and audio materials to help the press find you. Start by contacting media and try to get quoted in or write articles for industry publications.
• Create a database of local reporters and columnists and send them an email or call them. Ask them how you can be of help to them.
• Showcase your expertise by writing articles. Get them published in online publications. Submit them to article submission sites. Offer them up to editors and ask to write for them.
• Get on the radio, TV, and in print by presenting yourself as an expert. Get into articles for things that are not related to your business. You can include in your ‘New Client Kit’ an article that was written about how you were a self-proclaimed “Toys for Tots ambassador” and you went to each and every on of your clients and prospects to pick up the toys.
• Look for other ways to increase your shelf-life with a prospect or client. This is extra work that will payoff well if implemented correctly.
Gaining bot
So you have decided to write a newsletter or you are thinking about writing one. What should you do first and once you have one established where can you go online to market it?The following are some considerations before beginning:1. Who is your target audience?2. What are you hoping to accomplish with your newsletter?3. Are you going to sell advertising in it ?4. Are you going to write everything in it yourself or include content from others?help to them.
• Showcase your expertise by writing articles. Get them published in online publications. Submit them to article submission sites. Offer them up to editors and ask to write for them.
• Get on the radio, TV, and in print by presenting yourself as an expert. Get into articles for things that are not related to your business. You can include in your ‘New Client Kit’ an article that was written about how you were a self-proclaimed “Toys for Tots ambassador” and you went to each and every on of your clients and prospects to pick up the toys.
• Look for other ways to increase your shelf-life with a prospect or client. This is extra work that will payoff well if implemented correctly.
Gaining both online and offline exposure for yourself will net highly lucrative relationships with your prospects and clients. The implied third-party credibility will make an enormous impact on your prospects.
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