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Suggest You - PR for Brand New Managers
When I was laid off from my last “secure” paying job I mentioned to my wife that I wanted to go into business for myself. With two small children at home, a mortgage to pay, and enough other expenses hanging over our heads, this option seemed somewhat crazy. Fortunately, a severance package and unemployment helped to ease my transition to freelance work and I managed to have some additional work lined up to get me started.One of the first things I did was to set up my business as an LLC: a limited liability corporation. I used the services of LegalZoom to organize my company, saving myself some money over the services of a tax attorney. The advantages of running an LLC include: legal protection from suitors in the event I am sued for work that I have done. They can go after my business assets, but not my personal assets. In addition, the whole way of paying myself has changed: I don’t receive a paycheck, bu
Deciding to sell your business can be one of the biggest decisions in your life, whatever the reasons are for the sale. It is impossible not to become emotionally attached to your own business. Seeing a business grow can be a wonderful thing on the flip side deciding to sell the business can be gut wrenching experience.Ideally a business owner will have prepared for the sae at least 2 years previously. This process is generally started by assessing the financial state of the business with a view to creating audited financial statements with future projections that show the company's revenue and potential growth.Documentation should be put together to clearly show all transactions, this is vital information for any purchaser, it will allow the company to be easily evaluated. Information on customers should also be available; a new owner would not want to face a customer who expects to be treated in a
Here’s something you need to know.
Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions. And I refer to perceptions leading to changed behaviors among those key outside audiences of yours that most affect your new group, department, division or subsidiary. And, incidentally, key external folks whose behaviors will affect whether you will be a success in your new role as a manager.
Along the way, hopefully, you’ll not only do something positive about the behaviors of those important external audiences of yours that most affect your oper
How to inspire employees to perform better and continue retaining their loyalty with the company? Ask this question around and the first option may be given as to raise the pay. Is raising the salary the only method of inspiring employees? Let us look at some others that can make a difference.The first thought of money and inspiration means that we subconsciously compare our employees to machines. Add more fuel, maintain and it will perform better but that is for machines. Humans are certainly not machines. If money was the main motivating factor, you would not find people working for humanitarian and non profit causes without any money in return.So when we think about motivating employees, we have to first look at them as thinking emotional beings with aspirations, their personality contradictions, and all the pluses and minuses of a human being. How does a thank you change the mood, especially when
Along the way, hopefully, you’ll not only do something positive about the behaviors of those important external audiences of yours that most affect your ope
Networking. What an overwhelming concept it can be at first. When starting up a business one marketing strategy is “networking,” when laid off and searching for employment one strategy is “networking.” You might be wondering what exactly “networking” is. Well, networking is: Interacting or engaging in informal communication with others for mutual assistance or support. When I think of networking the first thing that comes to mind is “I don’t know anyone”. Ok, I do know some people. So I get my pen an paper and eventually come up with a list of names of people. The next step of personal fear is when I go into the “I don’t want to impose on friends” mode and find myself back at square one. Networking is not imposing. What you may consider imposing can turn out to be a win/win situation. If you are looking for a new position you may network with a friend that has a posit
Along the way, hopefully, you’ll not only do something positive about the behaviors of those important external audiences of yours that most affect your ope
Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. For the rest, what are you doing to stand out in a crowd of many?A few suggestions from me that may or not be found in the above articles:Use wild, interesting colors. Do you want to see a red card, or a white card? I choose red.Use as little information as possible that is boring, and as much information as possible that is interesting. This means your fax number and mailing address are likely irrelevant, and what your value differentiating factor is is likely very relevant. Instead of "designer" how about "Designer to the Stars?" To quote the book title by Paul Arden, It's Not How Good You Are, It's How Good Y
Along the way, hopefully, you’ll not only do something positive about the behaviors of those important external audiences of yours that most affect your ope
One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid really close attention to them. Well, generally speaking, they didn't. For the most part, people won't even notice your advertisements until they're in market for what you're selling. So its important that you make sure that you always structure your advertisements so that a person hearing or seeing them for the first time has enough information to take action... based on that one single ad. Don't make ads that run in a series that build on one another until they reach a crescendo. Don't assume that the prospect already knows a
Fortunately, others have trod this path before you. Lessons learned include this one: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization
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Related Articles:
The Employment-at-Will Doctrine - Another Euphemism as our Language Fades into Irrelevance
Networking Your Way to Profit, Part 5: More Business Cards Advice for Start-Ups
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