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Branding Speech; It Started With Cattle
The other day I was giving a speech to a group of Business Students at a local High School, it seems that the local Future Business Leaders of America has heard I was in t

(Like, when you have news.) So when you do, remember this.

You may already know that every press release has a hea

Knowing The Type Of Viruses That Are Plaguing The Company Is Half The Cure
Just as a competent medical practitioner needs to understand the causes of a disease, a competent turnaround manager must understand the causes of the company’s decline.

There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender’s computer to the reporter’s trash box. Or from out of the envelope into the "round file."

That's part of the reason reporters don't like to be asked "did you see my press release." They probably did, but they threw it in the trash so they don't remember yours specificially.

But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this.

You may already know that every press release has a head

Stay - Say - Pay
Would you like to have customers that stay with you and don't buy from your competitors? Customers that say nice things about your business to other people; pay you on

vel directly from the sender’s computer to the reporter’s trash box. Or from out of the envelope into the "round file."

That's part of the reason reporters don't like to be asked "did you see my press release." They probably did, but they threw it in the trash so they don't remember yours specificially.

But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this.

You may already know that every press release has a hea

Going Public via Initial or Direct Public Offering: The Role of Your Board of Directors
A company’s board of directors can play an important role in determining the kind of funding a public offering receives. If going public is your goal, the selection of bo

That's part of the reason reporters don't like to be asked "did you see my press release." They probably did, but they threw it in the trash so they don't remember yours specificially.

But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this.

You may already know that every press release has a hea

Design Matters
Let me make my position very clear…design absolutely matters. Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…

y threw it in the trash so they don't remember yours specificially.

But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this.

You may already know that every press release has a hea

Does Your Vision Statement Need New Life?
Are you getting the desired results from your business vision statement? If not, here are a few ideas to help you successfully bring your vision to life:

(Like, when you have news.) So when you do, remember this.

You may already know that every press release has a headline – a short title – and a lead, or first paragraph. What you may not know is that virtually nothing else in your release matters!

The job of a release is to attract and pique the reporter to read on. Keep the “head” and the “lead” snappy – and short. Make them compelling, intriguing, and grabbing.

(But still true, please. This is no time to emulate a supermarket tabloid. Do not claim, for instance, that famous stars are among your clients, just because the former qu

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Promotional products have been used for years to advertise businesses at conferences and trade shows all over the world. If you are using this particular aspect of business to promote your company and get your name out there at a conference or trade show, then you are already stepping out ahead of the competition by helping your client base remember you long after the conference or trade show is over. To really take off ahead of the competition, however, you should know the best ways to take full advantage of your promotional products.

If you go to a networking meetings or Chamber of Commerce Mixer it is indeed important to get to know everyone and not necessarily launch into a full court press sales pitch, as that does get a little annoying and that is no way to win friends and influence people at all.

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Suggest You - Writing a Press Release: The Media's Dirty Secret

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