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  • Suggest You - Your Financial Planning Clients May Hold the Key to Free Publicity

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    d idea of what appeals to the public. That's a big part of their job--determining what
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    Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.

    Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media.

    See, the media has a pretty good idea of what appeals to the public. That's a big part of their job--determining what

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    utes, dreams of finding a lead to that news story that everyone will want to read.

    Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media.

    See, the media has a pretty good idea of what appeals to the public. That's a big part of their job--determining what

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    Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media.

    See, the media has a pretty good idea of what appeals to the public. That's a big part of their job--determining what

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    about getting free publicity through the media.

    See, the media has a pretty good idea of what appeals to the public. That's a big part of their job--determining what

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    d idea of what appeals to the public. That's a big part of their job--determining what stories are likely to attract their customers: readers, viewers or listeners.

    You must develop this skill as well.

    Luckily, you talk to the media's customers every day--they are your clients. They can help you determine what tips, tricks and trends are likely to appeal to the masses.

    Chances are if one or two clients are aski

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