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Suggest You - Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The advent of the Internet has ushered in its wake greater opportunities for entrepreneurs looking to start their own home based businesses or web based businesses and make money online. Starting online businesses are inherently not very dissimilar to staring conventional businesses that are comprised of offices, people and products. The principles governing both are much the same. All you need is an idea and how to make it profitable which can then be tran
But those stories sure do pack the powerful punch of immediacy, u
Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, newspap
That heap of paper that thuds onto your doorstep early each morning – it’s called a newspaper, not an information paper.
And that evening broadcast you watch to catch up on the day’s events? They call it the Evening News, don’t they? Not the Evening Information.
The media take the huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, into what we all call news. Into stories.
Simply put, news is what’s new. It’s what everyone’s talking about today. Whatever that may be. Or, it’s whatever the news media, in their judgment, think we need to know today, so we can all talk about it tomorrow.
First, let’s just get our arms around this key distinction between news and information. It’s critical to getting meaningful publicity.
News and information: two different things.
The media take a raw ingredient – information – and condense, distill, sort, and package it into a product called news. News, whether in print, on TV, or the Internet, is delivered in tidy little packages called stories.
Compared to your financial planning knowledge, news stories are unbelievably short, simple, and – sorry to say—usually shallow. (That’s not as cruel as it sounds: the audience – your prospects – usually don’t need to know huge amounts of information, to decide they may need your services.)
But those stories sure do pack the powerful punch of immediacy, ur
He is also a shining example of his own assertion that "Failure is simply the opportunity to begin again, this time more intelligently."In 1928, Henry Ford set out to increase his bottom line by exerting more control over his supply chain - now called vertical integration - and began the process of creating his own rubber plantation in Brazil. There is some debate over whether his motive was strictly to achieve better pricing for the raw materials ne
The media take the huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, into what we all call news. Into stories.
Simply put, news is what’s new. It’s what everyone’s talking about today. Whatever that may be. Or, it’s whatever the news media, in their judgment, think we need to know today, so we can all talk about it tomorrow.
First, let’s just get our arms around this key distinction between news and information. It’s critical to getting meaningful publicity.
News and information: two different things.
The media take a raw ingredient – information – and condense, distill, sort, and package it into a product called news. News, whether in print, on TV, or the Internet, is delivered in tidy little packages called stories.
Compared to your financial planning knowledge, news stories are unbelievably short, simple, and – sorry to say—usually shallow. (That’s not as cruel as it sounds: the audience – your prospects – usually don’t need to know huge amounts of information, to decide they may need your services.)
But those stories sure do pack the powerful punch of immediacy, u
There I was sitting in my front room looking at the boxes stacked around me. The feeling I had was one I had never experienced before. In one stroke I was out of a job and out of a place to live. The not for profit organization my wife and I worked for had sent us packing after twenty years of faithful service. There we were, both incomes lost, almost $90k a year, in the past. The home we had lived in which was provided by the organization was to be vacated
First, let’s just get our arms around this key distinction between news and information. It’s critical to getting meaningful publicity.
News and information: two different things.
The media take a raw ingredient – information – and condense, distill, sort, and package it into a product called news. News, whether in print, on TV, or the Internet, is delivered in tidy little packages called stories.
Compared to your financial planning knowledge, news stories are unbelievably short, simple, and – sorry to say—usually shallow. (That’s not as cruel as it sounds: the audience – your prospects – usually don’t need to know huge amounts of information, to decide they may need your services.)
But those stories sure do pack the powerful punch of immediacy, u
Hiring restaurant and bar staff is an ongoing job. Even if you have enough staff, you should be looking for others at all times. When you go out to eat, when they come in to eat. Friends of your staff are a great way to find good people.Once you have the “right” person hired, there are some key things that you should keep in mind. Develop a training schedule. Unscheduled training will lead to extra hours and lower productivity. Explain d
News and information: two different things.
The media take a raw ingredient – information – and condense, distill, sort, and package it into a product called news. News, whether in print, on TV, or the Internet, is delivered in tidy little packages called stories.
Compared to your financial planning knowledge, news stories are unbelievably short, simple, and – sorry to say—usually shallow. (That’s not as cruel as it sounds: the audience – your prospects – usually don’t need to know huge amounts of information, to decide they may need your services.)
But those stories sure do pack the powerful punch of immediacy, u
The words you see onscreen trigger subconscious responses. Dark images penetrate your mind. Your heartbeat increases slightly. Your muscles tighten. Like a warrior advancing to combat, you prepare to engage with your market. Ready, aim, fire. You send an email! Everyday, military metaphors are projected across our computer screens. Guerrilla marketing. Market penetration. Global domination. Competitive intelligence and more. How do you approach your marketi
But those stories sure do pack the powerful punch of immediacy, urgency, and relevance to daily life.
Examples:
Information: a financial planner devotes an entire career to mastering the intricate details of investing and managing a 401(k) retirement account.
News: Congress passes a far-reaching retirement savings law. Suddenly, millions of Americans face a deadline to make financial decisions that may affect their quality of life for decades. The financial planner explains the new law succinctly and clearly in an interview aired on the local TV news, and guides viewers through the choices they face. The entire story is two minutes long, just right for the general public. By contrast, when the financial planner speaks on the topic as an expert before an audience of her peers, she will present for an hour.
Information: Dr. Jones is a leading authority on certain rare infectious diseases, lecturing and writing on the subject in the world’s most distinguished medical journals and colloquia.
News: The Governor of Dr. Jones’s state contracts one of those diseases, and uncertainty over his ability to remain in office swirls. Dr. Jones does not treat the Governor, so he cautions that he cannot comment on the specifics of this case. But calmly and objectively, he explains to reporters in lay terms the general facts about t
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