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Suggest You - Permanent Press: Using Press Releases to Keep Your Company in the News
The topic of disclosure can be tricky to navigate. You can read article after article on this topic and still feel that you are not 100% sure of whether or not to disclose your disability to an employer. This article provides an insider’s perspective of this decision-making process taken from the po
I learned in first grade that one plus one equals two. But, that's not the right equation when counting work experience. We often think we're building experience to help us get ahead. In reality, we're passing time. Ten years w
In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Why is it vital to put yourself in the news?
Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and ch
Have you ever been on a nonprofit committee and half way through a very important project someone dismisses them selves from the committee because they have other prior business engagements or they have other time constraints, which do not fit with the committee.Perhaps they are over extended o
Why is it vital to put yourself in the news?
Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and ch
Power tends to corrupt and absolute power corrupts absolutely. When you are the boss of others, the temptation to use your power to control them is always there. However, if you start using this power too much it can bring disorder to your office environment.Think of how you would feel if you h
Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and ch
Diversifying is no longer a financial term. It can be applied to many avenues. However, it seems so relevant in the fashion world today. Brands are beginning to extend their reach. They are no longer focusing on designing one or two kinds of items. The mission of many brands is to become a lifestyle b
As a Guerrilla Marketing Coach, I’m always looking for low-cost ways for my clients to get the word out about their business. There are dozens and dozens of ways to create buzz that will get the attention of those you want to reach. Consider trying out some of these easy, no-cost ways of generating
Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We accept (even expect) a degree of “spin” in advertising that we won’t tolerate in a news report.
And the majority of us simply pay more attention to the news than we do to advertisements. Other than maybe during the Super Bowl, when is the last time you heard someone say, “Oh, g
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