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  • Suggest You - PR Power: How to Write a Killer Press Release

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    of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...

    1. Get your story strai

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    I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published.

    Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...

    1. Get your story straig

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    orter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published.

    Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...

    1. Get your story strai

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    ty for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published.

    Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...

    1. Get your story strai

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    rt from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...

    1. Get your story strai

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    of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...

    1. Get your story straight

    Before you even think about writing a press release, you need to make sure you have the right story. The fact that you've just started a business isn't a good story. Trust me on this. At the last newspaper I worked on, I lost count of the number of press releases we received, which basically boiled down to, "Hey! Guess what! I started a business!" Well, so did a lot of people. If you want your press release to work, you're going to have to find an "angle" that your target publication will be interested in. There are various different ways to do this:

    - Tell a strange/funny/touching

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