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Oil Change Guys History; Part III ng you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already placing themselves in the best possible light.Studying the history of franchise companies is interesting is watching all the ways they grew and all the partnerships, vendors and mergers along the way. It is a myriad of deals and team building, which makes it all possible. Continuing Part III of the saga:Mr. Winslow offered to buy an Oil Change Company out of Tampa Florida, a franchise system, with only three franchisees, one of which was in a market we also serviced with our Car Wash Guys Franchise in Jacksonville, FL. The Jacksonville franchisee of the Mister Mobile On-site Oil Change Com T Payroll Time Clock Software Next to white papers, case studies are the most popular tool in the technical marketer's toolkit.Most entrepreneurs consider payroll management a strenuous business process. Most companies either have a dedicated staff involved only in payroll management or they outsource this function. Payroll management involves calculating the money owed to each employee, taking hourly wage, commission, sick leave, vacation time, and other variables that change the pay from week to week into account. From this gross pay medical insurance, pension plans, social security taxes and other programs the company or government pay for has to be deducted. In all, figur The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact. Different companies use different structures for their case studies, but all should follow the same general pattern: 1. Company overview and challenge 2. Project details 3. Positive results (of course) Customer Overview and Challenge Start with a 2-3 paragraph overview of the customer's company. This should be very positive - since you're going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already placing themselves in the best possible light. Th Private Practice Building: Freedom from Having a Job e. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact."The more you want to do something the less it seems like work" - Hugh PratherThis is a quote from poet Hugh Prather that I am blessed to be able to live out every day.I have my dream job, and cannot imagine doing anything else.What's your dream job?One of my passions is a desire for others in the helping professions to feel the same joy and excitement I do each day. Part of my dream job is as President of BuildingYourIdealPractice.com where we teach private practitioners how to create their Different companies use different structures for their case studies, but all should follow the same general pattern: 1. Company overview and challenge 2. Project details 3. Positive results (of course) Customer Overview and Challenge Start with a 2-3 paragraph overview of the customer's company. This should be very positive - since you're going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already placing themselves in the best possible light. T How Am I at Delegating ferent companies use different structures for their case studies, but all should follow the same general pattern: 1. Company overview and challenge 2. Project details 3. Positive results (of course)Direction: Answer “Yes” or “No” to each statement.1. I have a clear visual flowchart for my team and everybody knows his/her roles on the team. 2. I know the best and highest use of my time and my role in the company and the team flowchart reflect that. 3. I take time to provide the details to my team members and make sure they understand what their tasks are, why they are given and by when they need to be completed. 4. I train my team members and provide the support they need with time, guidance and resources to help them Customer Overview and Challenge Start with a 2-3 paragraph overview of the customer's company. This should be very positive - since you're going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already placing themselves in the best possible light. T Next Steps to Success stomer Overview and ChallengeWhat happens when progress slows right down - and nothing happens between you and your team?There is a stifling stench of paralysis.It's time to ensure you have next steps in place.'Next Steps to Success' is a simple tactic to ensure that progress on a topic is made clearly, quickly and precisely.Ken Blanchard has a great little (and as always, easy to read) book called 'The One Minute Manager meets the Monkey'. This is all about the 'monkey'.By ensuring that there is always a 'next step' in any discussion, issue or Start with a 2-3 paragraph overview of the customer's company. This should be very positive - since you're going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already placing themselves in the best possible light. T Invention Marketing and Licensing for the Inventor ng you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already placing themselves in the best possible light.There are a lot of less than forthright organizations that allegedly help individuals sell their inventions to industry. In all my years of working as a patent lawyer, I have never come across a single person who ever used one of these organizations to effectively market or sell their invention. However, I have met several who successfully marketed their inventions themselves.Before you take any steps to market your invention, you should take a few preliminary steps.Preliminary Patent Search - A preliminary patent search is generally a Then move on to the business challenge. Don't make the customer sound stupid or incompetent. The challenge should always be centered on something good that is happening to them - fast growth, industry prominence, strategic IT changes - whatever. Their challenge should be applicable to your readers' own business issues. Project Details No project goes perfectly, but save the debriefing for the longer-form trade journal article. These short case studies should report on the successful project by briefly discussing specific products and benefits. Don't go all over the map. If the project is fairly narrow or specific, you won't have any trouble sticking with the main point. In the case of large and complex installations, concentrate on the main point. For example, Microsoft Great Plains has more module
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