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Suggest You - Make Front Page News By NOT Inviting The Media
The NOW Legal Defense and Education Fund, a well-established nonprofit well-known by one generation of activists and supporters, changed its name to Legal Momentum in the spring of 2004. I first heard about the name change via a nonprofit client who thought that Legal Momentum's announcement letter to colleagues (others in the NYC nonprofit community, plus) was a very strong example of proactive communications. He was right.As a matter of fact, the letter was so strong that I decided to follow up with Maureen McFadden, Legal M
Many kinds of interferences or disturbances can confuse a message. Communication specialists call them ''noise.'' A noise is anything that competes against communication. Obviously, if we want our communication to be effective, we have to be continually on our guard to detect such noise, whatever the source. When we find it, we must drown it out. Or better still, eliminate it altogether. Of course, before we can overcome such barriers, from wherever they come, we must be able to recognize them. When they take the
Not a single photographer showed up to capture the moment. And we were pleased as punch!
Not a single newspaper knew about the event. And we received front page coverage in every one!
You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used:
BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). That was about the time that Canada Post decided not to deliver mail to homes in new developments. Instead, new homeowners had to pick up their mail at community "superboxes" near the end of their streets. After laying down big bucks for fancy new homes, people expected the same door-to-door service they were used to, an
Leslie was the new manager of the group. She was replacing Tom, a well respected manager who was retiring. Once she arrived, she made it one of her first priorities to sit down with everyone on the team and get to know them.Beyond pleasantries though she wanted to get to know each individual, what they saw as their goals and objectives, and how they thought she could help them. As she started having these meetings some common themes came out – not about the individuals so much as about the team overall.She learned th
Not a single newspaper knew about the event. And we received front page coverage in every one!
You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used:
BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). That was about the time that Canada Post decided not to deliver mail to homes in new developments. Instead, new homeowners had to pick up their mail at community "superboxes" near the end of their streets. After laying down big bucks for fancy new homes, people expected the same door-to-door service they were used to, a
Today, some forms of networking must occur and continue on a regular basis for individuals to start a business and keep it running. Effective networking is done when we meet the right people who we want to attract to our product and service. The main reason many of us start a business is to make a profit. The profit can be made by selling a product or offering a service. To market the product and get it into stores for the public maybe difficult without a plan and a good network of people. Networking enables people with similar bu
BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). That was about the time that Canada Post decided not to deliver mail to homes in new developments. Instead, new homeowners had to pick up their mail at community "superboxes" near the end of their streets. After laying down big bucks for fancy new homes, people expected the same door-to-door service they were used to, a
Have you ever been in a bad relationship? You aren't happy. Your partner doesn't respect you. You can't do what you want for fear you'll be criticized. You feel stifled and stuck.You dream of moving on, but you really don't want to leave because there's some comfort in the fact that you are familiar with your situation. Even if it's neither ideal nor pleasant, at least it's something!It's likely you are having an ongoing conversation with yourself about whether you should stay or go. Some day's you are 100% stay....othe
Why Learning Objectives?Why go to the bother of writing learning objectives for your training program? Our business sees many programs that simply wear participants out by being “nine miles long and one inch thick” with little opportunity to engage learners and practice skills and in the end serving no useful purpose for the organization paying for the program. These programs have a heavy emphasis on what needs to be “taught” with little regard to what participants will need to be able to do when they get back to
GOAL: Our goal was to demonstrate that my MP cared, that he was on their side, that he was doing everything he could to help them.
IDEA: One of the complaints the new residents had was that they were not receiving their junk mail (Go figure!), including weekly grocery specials and, by coincidence, my MP's mailing to constituents. This gave me an idea. Why not send my MP door to door to deliver his bulletin, explaining how he, too, was frustrated that Canada Post would not deliver his bulletin to them.
CHALLENGE NUMBER ONE: But what about the majority
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