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Suggest You - Smashing the Myth of the Press Release
Trying to get your foot in the door of a company is often the only thing preventing you from kick starting your career or finding your dream career.Have you ever applied for a job that you really wanted and thought to yourself “if only I could convince the hiring manager that I’m the right person for this job, I’d REALLY show them what I am capable of.”In other words, it sometimes seems that getting the job – getting your foot in the door – is the hardest part. You kno
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketi
Apparently, there are all sorts of reasons to be dissatisfied with your job...Statistically, studies have shown that:-Lack of career advancement -Lack of training -Lack of direction from supervisors -A challenging economy -Lack of support from employers (CareerBuilder.com)Some of mine included:-Feeling under valued -Feeling like a cog in the wheel -Feeling like I had my hands tied when trying to manage -Feeling out
The lesson: demo tapes are the secret of becoming a famous musician.
Wait, you say, the demo tape was just a tool, just his way of conveying his talent. It's his ability as a musician that got him the contract and made him famous.
You're right, of course. He could have become just as famous if a record executive saw him in person, or heard about him from a friend, or as a result of a variety of other events.
Which brings us to the press release.
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketin
Department stores had the right idea when they started using in store credit cards as their customer reward program.. They built a database. Without knowing about their customers lives they wouldn’t know how to get that customer into the store. This is one of the places where the credit card perfect. In order to get a store credit card the customer must fill out an application. Using this application the store is able to enter the customer’s information into their computer. I
The lesson: demo tapes are the secret of becoming a famous musician.
Wait, you say, the demo tape was just a tool, just his way of conveying his talent. It's his ability as a musician that got him the contract and made him famous.
You're right, of course. He could have become just as famous if a record executive saw him in person, or heard about him from a friend, or as a result of a variety of other events.
Which brings us to the press release.
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketi
Pool tables and snooker tables or billiard tables have for long been associated with high fashion of the rich and the famous. In recent years though, the trend has been changing. What was earlier restricted to the posh and the world uptown, has been slowly finding its way to the downtown alleys. Most pubs and gaming zones around the country are now equipped with not one but a multiple number of pool tables. Enthusiasts of the game are no longer limited to the high-class clubs, but
You're right, of course. He could have become just as famous if a record executive saw him in person, or heard about him from a friend, or as a result of a variety of other events.
Which brings us to the press release.
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketi
In our increasingly global economy, English is rapidly becoming the international language of business. This is obviously a reflection not only of historical circumstances, but also of the strength of the US economy: global players are only really global if they have a slice of the American pie. There are a lot of executives working in global teams who struggle with English, and the wise boss will try hard to put this right. Either you hire only those who have good English in the fi
Which brings us to the press release.
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketi
In my conversations with individuals over the last several months a common theme has occurred. Many have said, “In light of the economic times, I need to put my own Career Vision on hold.” Does Economic Recession mean a Career Vision Recession?If Career Vision were a one-time situation or event, I would agree with that statement. HOWEVER, Career Vision process and creation is much like growing a garden. We can’t stop the pruning, watering, weeding, hoeing, general care an
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketing ills. Just knock out a release, mass e-mail it to journalists, sit back and wait for Oprah to call.
It's a cruel joke.
Here's the reality: the press release is no more important to your potential of scoring free publicity than the demo tape was to our musician friend. If he had no talent, if his songs sounded like garbage, the best recorded demo tape in the world wouldn't get him signed. Ditto for the publicity seeker. If you don't have a story to tell, your press release is utterly worthless.
I'm not knocking the press release -- it's an important tool. But it's just that: a tool. It's not the first thing you need to think about when it comes time to seek publicity. In fact, it's one of the last. And it's not even absolutely necessary (I've gotten plenty of publicity with just a pitch letter, a quick e- mail or a phone ca
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