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Suggest You - Using Stories to Inform and Influence
Self Employment: The Hardest Way to Make Easy Money
I heard this comment at a National Speaker's Association meeting last month: "Being your own boss is the hardest way to make easy money." Boy, isn't that the truth!So many people I speak with dream of becoming self employed and starting their own small business. Don't get me wrong: being self employed is the best lifestyle I know. It has a huge range of rewards, from flexibility to independence to self-responsibility. I'm completely in love with being self employed and wouldn't exchange it for a corporate job for a million dollars! (Okay, truthfully, if you want to offer me a mil
fit all of his team in many ways. But he also knew that unless everyone was involvedI heard this comment at a National Speaker's Association meeting last month: "Being your own boss is the hardest way to make easy money." Boy, isn't that the truth!So many people I speak with dream of becoming self employed and starting their own small business. Don't get me wrong: being self employed is the best lifestyle I know. It has a huge range of rewards, from flexibility to independence to self-responsibility. I'm completely in love with being self employed and wouldn't exchange it for a corporate job for a million dollars! (Okay, truthfully, if you want to offer me a mil
How To Manage Meetings Effectively
Meetings – they are often seen as a huge drain on time and resource. Poorly co-ordintated meetings are ineffective and time wasting. So what’s the best way to run a meeting and make the most of both yours and your attendees valuable time. Follow our five step plan and you’ll be well on the way to an effective meeting.1/ Prepare for your meetingMake sure you have something meaningful to discuss and that your meeting is appropriately structured. Are you discussing last month’s sales figures? If so make sure you have the right reports to hand for all attendees – if you have an agenda, make su
A quick look at the calendar told Glenn it was almost December. Just a couple more weeks until everyone’s focus at work would be on the Holidays . . . and not the business goals for 2007. He knew how important 2007 was going to be – the stars were aligned such that, if they executed correctly, the business could grow dramatically and benefit all of his team in many ways. But he also knew that unless everyone was involved,Meetings – they are often seen as a huge drain on time and resource. Poorly co-ordintated meetings are ineffective and time wasting. So what’s the best way to run a meeting and make the most of both yours and your attendees valuable time. Follow our five step plan and you’ll be well on the way to an effective meeting.1/ Prepare for your meetingMake sure you have something meaningful to discuss and that your meeting is appropriately structured. Are you discussing last month’s sales figures? If so make sure you have the right reports to hand for all attendees – if you have an agenda, make su
In Franchising the Best Man Should Win, Even When that Man is a Woman
Many franchisors in modern franchising today believe that they should have a certain percentage of women and minorities in their franchises and always make sure to recruit new franchise candidates in that ratio. This is extremely bad policy; sure equal opportunity is a good idea, but equal opportunity has come to mean ratios. That is wrong.As far as believing in equal opportunity, I guess no I don't believe in that. I believe “the best man wins”, and many times that is a woman. I pick the very best franchisee team members I can. I have to. We have come too far, and worked too hard to settle for anyth
eeks until everyone’s focus at work would be on the Holidays . . . and not the business goals for 2007. He knew how important 2007 was going to be – the stars were aligned such that, if they executed correctly, the business could grow dramatically and benefit all of his team in many ways. But he also knew that unless everyone was involvedMany franchisors in modern franchising today believe that they should have a certain percentage of women and minorities in their franchises and always make sure to recruit new franchise candidates in that ratio. This is extremely bad policy; sure equal opportunity is a good idea, but equal opportunity has come to mean ratios. That is wrong.As far as believing in equal opportunity, I guess no I don't believe in that. I believe “the best man wins”, and many times that is a woman. I pick the very best franchisee team members I can. I have to. We have come too far, and worked too hard to settle for anyth
How a Telephone Answering Service Can Help Your Business
Receiving phone calls is a part of business. As a business owner you should know this; however, do you know that those phone calls could be having a negative impact on your business? It is hard to imagine how a simple phone call could negatively impact your business, but many businesses don’t just receive one phone call.Excessive phone calls can be damaging to any business; however, they are most damaging to businesses that have an office setting. This is because when multiple phone calls are received it takes an employee away from something else that they could or should be doing. This decrease in
s goals for 2007. He knew how important 2007 was going to be – the stars were aligned such that, if they executed correctly, the business could grow dramatically and benefit all of his team in many ways. But he also knew that unless everyone was involvedReceiving phone calls is a part of business. As a business owner you should know this; however, do you know that those phone calls could be having a negative impact on your business? It is hard to imagine how a simple phone call could negatively impact your business, but many businesses don’t just receive one phone call.Excessive phone calls can be damaging to any business; however, they are most damaging to businesses that have an office setting. This is because when multiple phone calls are received it takes an employee away from something else that they could or should be doing. This decrease in
Traditional Offline Marketing - Part V
Don’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this report.Value-Paks – Similar to card decks, “value-paks” are little booklets with multiple ads. They are mostly used with coupons, rather than business reply cards.Ad Magazines – You’ve seen them. Magazines that are little more than a collection of space ads. They are usually local, and the ads in them usually aren’t direct response. By putting your direct response ad there, you stand out over all the other ads. But the downside is that these magazines tend
d such that, if they executed correctly, the business could grow dramatically and benefit all of his team in many ways. But he also knew that unless everyone was involvedDon’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this report.Value-Paks – Similar to card decks, “value-paks” are little booklets with multiple ads. They are mostly used with coupons, rather than business reply cards.Ad Magazines – You’ve seen them. Magazines that are little more than a collection of space ads. They are usually local, and the ads in them usually aren’t direct response. By putting your direct response ad there, you stand out over all the other ads. But the downside is that these magazines tend
Supercharge Your Business With the RIGHT Kind of Marketing!
There are 2 main categories in advertising that you can choose from:Image or Brand Advertising, or Direct Response Advertising.And these 2 types of marketing classification are polar opposites of one another.Let's discuss each one in detail.Image (Brand) MarketingFor example, suppose you walk into a sporting goods store and there on the wall you see a closeup picture of Tiger Woods holding his hand by his baseball cap, and on the cap there is a symbol that you have never before seen in your life. And there's no words or phrases anywhere on the ad!Pretty bad
fit all of his team in many ways. But he also knew that unless everyone was involved, engaged and committed to the new efforts required to capitalize on these opportunities, the window would pass… and maybe never open up again.There are 2 main categories in advertising that you can choose from:Image or Brand Advertising, or Direct Response Advertising.And these 2 types of marketing classification are polar opposites of one another.Let's discuss each one in detail.Image (Brand) MarketingFor example, suppose you walk into a sporting goods store and there on the wall you see a closeup picture of Tiger Woods holding his hand by his baseball cap, and on the cap there is a symbol that you have never before seen in your life. And there's no words or phrases anywhere on the ad!Pretty bad
Unfortunately, he didn’t feel like he had been able to get the message across. But it wasn’t because he hadn’t tried.
He had honed his PowerPoint presentation, practiced it and worked th
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