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    An Introduction to Rotary Hot Stamping
    Hot stamping is a process for transferring a dry film to a substrate through heat and pressure. This requires the following basic components:Main Components of the Hot Stamping Process:ANVIL Usually made of a hard rubber or phenolic. The anvil must be hard enough to resist cupping under the load of the die, soft enough to protect the die from irregularities in the substrate, and resilient enough not to take a set through repeated pounding.SUBSTRATE A wide variety of substrates are suitable for the hot stamping process. Surface tension of the substrate has the same affect on hot stamping as it does on printing. In addition to surface tension, the porosity of the material has a profound affect on stamping speed. A dry material will tend t
    vered as I realized what the SME was really saying, “You aren’t going to make us do any stupid, irrelevant, pointless activitie
    Recognition…Is Your Celebrity Endorser Someone People Will Recognize
    It’s actually very interesting to be with a celebrity endorser for a while at a public place and see if anyone recognizes them, comes up to them just to talk, ask if they are who they think they are, ask for an autograph, or tell them, “I remember when I used to watch you on TV”, etc. This simple little exercise, while never planned, gives us insight into the possible success of the celebrity endorser we are contemplating using and what type of value we might be adding to the company or product.One thing that we have found to be critical is to never ever try and bring a regional celebrity endorser into a market that is too far from that celebrity endorser roots. Don’t try and place a San Francisco person in a New York promotion unless that person is
    I was attending my first meeting with a new client. The meeting started well enough with pleasantries but then, unexpectedly, things got rough. One of the SMEs looked directly at me and, in a condescending manner, with his best haughty look, challengingly asked, “You aren’t going to make us play with Play Dough huh, are you?”

    The comment caught me off guard. Play Dough? I have never used it in an instructional design. But here I found myself being accused of Play Dough irrelevancies. I quickly recovered as I realized what the SME was really saying, “You aren’t going to make us do any stupid, irrelevant, pointless activities

    Is Excel Running Your Business? A Transition to Project Management Software is Worth the Investment
    Businesses small and large have been using MS Excel for years to run processes and manage projects. For small, simple projects Excel is a useful organizational tool. However, projects have a tendency to grow in complexity at a rate that Excel can not keep up with. Imagine that a business needs to track projects or processes and does have the time or budget to put a sophisticated tracking system in place. An IT department does not exist or is busy handling other affairs. Excel often seems to be the obvious, quickest and easiest resource to get things started. Skip ahead a few months or a year later and those same Excel spreadsheets have now become a burden to the company. Many different versions are being passed around. No one knows who has th
    hings got rough. One of the SMEs looked directly at me and, in a condescending manner, with his best haughty look, challengingly asked, “You aren’t going to make us play with Play Dough huh, are you?”

    The comment caught me off guard. Play Dough? I have never used it in an instructional design. But here I found myself being accused of Play Dough irrelevancies. I quickly recovered as I realized what the SME was really saying, “You aren’t going to make us do any stupid, irrelevant, pointless activitie

    IT Audit Jobs - Could You Be An IT Auditor?
    When talking about IT auditor jobs let’s not get confused about the word ‘audit’, which is generally used when talking about delving into the finances of a company. An IT audit is not wholly dissimilar, nor is it similar to a financial audit, although the IT audit may take place in conjunction with other audits for the company in order to get an overall internal operations look at the business.An IT audit job would usually focus on finding the risks that are pertinent to the information assets in a company and in appraising the controls of the information to reduce the risks that are associated. Generally, the IT auditor will look at either a ‘general control review’ or an ‘application control review’. The audit process will evaluate the information sy
    y asked, “You aren’t going to make us play with Play Dough huh, are you?”

    The comment caught me off guard. Play Dough? I have never used it in an instructional design. But here I found myself being accused of Play Dough irrelevancies. I quickly recovered as I realized what the SME was really saying, “You aren’t going to make us do any stupid, irrelevant, pointless activitie

    Wanna Be A Freelance Graphic Designer?
    Things to be considered before you decide to become Freelance Graphic Designer- Place to work First thing first, you are going to need place to work so you can work efficiently and effectively. If you work at home, a separate room would be nice in order to avoid any other home activities. Having a room to place a set of computer is good enough, even better if you have more space to any supporting activity such as writing, drawing, printing, set up final artwork (mock up), because as a freelancer you have to do all work which is supposed to be done by more than one person. Place your telephone or fax machine near you, so you don’t have to get up to receive or make a call. It would be better if you have filling cabinet to store all your paper-works
    ave never used it in an instructional design. But here I found myself being accused of Play Dough irrelevancies. I quickly recovered as I realized what the SME was really saying, “You aren’t going to make us do any stupid, irrelevant, pointless activitie
    Advertising Jingles: Radio and Television's Strongest Tool for Visibility and Name Retention
    How did you learn the alphabet? You sang it. How much longer would it have taken if you had had to learn it some other way? Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’ s “Da da da DA DAHH” is so entrenched that the second part no longer needs to be sung -- our minds instantly supply “..I’m lovin’ it!” This is powerful stuff.A person can be hot in the middle of a conversation. A jingle comes on a radio playing in the background and goes into our heads even though we’re paying no attention to it. Could any advertiser ask for more?There are two caveats: a jingle must be as good as
    vered as I realized what the SME was really saying, “You aren’t going to make us do any stupid, irrelevant, pointless activities huh, are you?”

    As I learned about the organization’s history, I discovered that the staff was dissatisfied with the last instructional design firm they had hired. The organization’s topic area was complicated. The designers had not taken time to fully absorb the topic. They instead placed the organization’s talking points into a script and inserted periodic plug-and-play activities. The result was a weak design product and trainer resentment. They had delivered laziness, not learning.

    As I w

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