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    A Managerial PR System You Will Love
    Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1220 including guidelines and resource box. Robert A. Kelly © 2006.A Managerial PR System You Will LoveIt’s a happy day indeed when business, non-profit, government agency or association managers end their preoccupation with (and reliance upon) the simple mechanics of press releases, broadcast plugs and special events. What they’ve decided is, they no longer wish to be denied the best public relations has to offer, preferring instead the quality public relations results they believe they deserve.Thus they begin construction of a workable managerial PR system by putting in place a high-impact action plan designed to do something meaningful about the behaviors of those imp
    etc. The big problem with filler words is that if you use them frequently, they tend to chip away at your credibility and can make you sound unsure and unprepared. To start reducing usage, you first have to become aware of when and how frequently you use them. The best way to do this is to either audiotape or videotape yourself giving a presentation. Then listen, or better yet, have someone else listen to the tape for filler words. Provide a checklist of filler words and ask the reviewer them count how many you use. It’s fine to use one here and there—using them repeatedly is the problem. Once you have an awareness of which filler words you use, you can start trying to reduce them. Substitute a pause where the filler words would normally occur and your listeners will thank you.

    2. Be aware of body language and posture.

    Just as mother used to say, stand up straight. Posture is important. Walk with erect posture and confident strides. Also have an awareness of your body language. Show confidence with an open body position. This means hands at your sides not crossed in front of you or hidden in

    Could a Non-Profit Structure Be Right for Your Business?
    If you have a business idea, or an idea for a service for your community, there's one decision you must make early on: are you going to structure your project as a for-profit business, or as a non-profit corporation?Now, it may be that you already have a clear idea about this. Some business ideas are clearly "for profit". For example, if you want to sell insurance, or stocks, that's undoubtedly a for-profit business. On the other hand, if you want to raise money for research into a cure for juvenile diabetes, that project will best be served by forming a non-profit corporation.One difference between for-profit and non-profit organizations is that grants funding is generally reserved for non-profits. Some grants are available to for-profits (and to individuals), such as government grants to promote affordable housing or job creation in economically depressed neigh
    Tomorrow’s the day and you’re dreading it. You’re scheduled to give a presentation to the senior management team about the new program you’re proposing. You’re excited and enthusiastic about the program but nervous and anxious about the presentation. You don’t know how you’ll manage to sleep tonight. These thoughts keep running through your mind; What if I stumble? What if I talk too fast? What if they get bored? What if they ask questions and my mind goes blank?

    Do any of these sound familiar? If you answered yes, don’t worry! Try some of these simple strategies for your next presentation to help you build confidence and credibility with your audiences.

    Developing your presentation

    Change the paradigm: Think from your listeners’ perspective.

    If you can change your focus from, "What do I want to communicate?" to, "What does the audience need to hear and understand?" you can be a more relevant and engaging presenter. By focusing on your listeners’ needs, rather than on yourself, you can relax and let that focus guide you through the development and delivery of your presentation.

    Here are the essential questions that will help you stay on track:

    • Who is your audience?

    • What is most important to them?

    • What is their current level of knowledge on your topic?

    • What do they want or need to know about this topic?

    If you can’t answer the above questions, it’s important that you do some research to find the answers. If your presentation is an educational or training session, you might want to send out a pre-class questionnaire or survey to learn the current knowledge level of your audience. This can be a simple 5 to 10-question, one-page document that you email or fax. If your presentation is more informational or persuasive, you might want to make some phone calls to learn what you can about your audience.

    What’s your objective?

    Every presentation you give should have an objective or purpose. Why? Because your objective will help ensure that you stay focused on the topic. And, by defining your objective in the beginning of the development process, you’ll save time.

    Structure

    Utilize a presentation structure that consists of a beginning, middle and end. In presentation language these components are called the opening, body and close. The purpose of the opening is to introduce yourself and your topic. The opening gives a short preview of the information you plan to cover. You may also want to include some startling data or a quotation. The main purpose of the opening is to get your audiences’ attention. The body of the presentation contains the main ideas and details you want to convey, while the close is the ending. During the close, you may wish to provide a summary of your main points to help the audience remember them. Also, any action items of follow-up information should be in the close.

    Delivering your presentation

    About nervousness

    Most people feel nervous and anxious before giving a presentation. This fear and anxiety can start the minute they’ve been given the assignment and can last until the presentation is over. It’s important that we accept the fact that we’re going to be nervous and learn how to work with it. Try this three-step process developed by Lee Glickstein of Speaking Circles International to ease your nerves:

    1. Feel your feet on the ground.

    This will help to set a firm foundation for you and has a calming effect.

    2. Breathe. And, most importantly, notice that you are breathing.

    Most of us when we are nervous or anxious tend to hold our breath and that only makes us feel worse.

    3. Speak every word to the eyes and heart of another human being.

    Every time you stand in front of any audience, you are building a relationship. If you want people to listen and pay attention to you, you have to listen and pay attention to them. By having a more personal connection with your audience you will develop rapport faster. By looking at people individually, not seeing a group, you can be more relaxed and at ease. Try to have a one-on-one conversation with everyone in the room.

    Five strategies to project confidence

    1. Reduce your usage of filler words.

    Filler words are words that we say unconsciously that add no meaning to our communications. Examples of filler words are um, uh, ah, okay, so, you know, well, but, like, etc. The big problem with filler words is that if you use them frequently, they tend to chip away at your credibility and can make you sound unsure and unprepared. To start reducing usage, you first have to become aware of when and how frequently you use them. The best way to do this is to either audiotape or videotape yourself giving a presentation. Then listen, or better yet, have someone else listen to the tape for filler words. Provide a checklist of filler words and ask the reviewer them count how many you use. It’s fine to use one here and there—using them repeatedly is the problem. Once you have an awareness of which filler words you use, you can start trying to reduce them. Substitute a pause where the filler words would normally occur and your listeners will thank you.

    2. Be aware of body language and posture.

    Just as mother used to say, stand up straight. Posture is important. Walk with erect posture and confident strides. Also have an awareness of your body language. Show confidence with an open body position. This means hands at your sides not crossed in front of you or hidden in p

    How to Control a Project Without Formal Project Management
    You will probably have experienced this. You are the sponsor of a small project. It is not really a heavy project but the activities are not part of the daily routine. Also there is some risk involved, basically it is a project without a real plan. There is however a final date set.And then, the activities start. You have done your part of the project in the beginning which was the basis for others to complete the work. In fact this could be anything where some expertise is required on which you depend on others.You ask how things are going, and as always, in the beginning “everything is going fine.” But how do you know this? In the case where there would be a project and a real plan, you would focus on activities and dates which are due some moment in time. But now these are not really defined. There is no real control.The end of the story is that when the deadline is near
    >

    Here are the essential questions that will help you stay on track:

    • Who is your audience?

    • What is most important to them?

    • What is their current level of knowledge on your topic?

    • What do they want or need to know about this topic?

    If you can’t answer the above questions, it’s important that you do some research to find the answers. If your presentation is an educational or training session, you might want to send out a pre-class questionnaire or survey to learn the current knowledge level of your audience. This can be a simple 5 to 10-question, one-page document that you email or fax. If your presentation is more informational or persuasive, you might want to make some phone calls to learn what you can about your audience.

    What’s your objective?

    Every presentation you give should have an objective or purpose. Why? Because your objective will help ensure that you stay focused on the topic. And, by defining your objective in the beginning of the development process, you’ll save time.

    Structure

    Utilize a presentation structure that consists of a beginning, middle and end. In presentation language these components are called the opening, body and close. The purpose of the opening is to introduce yourself and your topic. The opening gives a short preview of the information you plan to cover. You may also want to include some startling data or a quotation. The main purpose of the opening is to get your audiences’ attention. The body of the presentation contains the main ideas and details you want to convey, while the close is the ending. During the close, you may wish to provide a summary of your main points to help the audience remember them. Also, any action items of follow-up information should be in the close.

    Delivering your presentation

    About nervousness

    Most people feel nervous and anxious before giving a presentation. This fear and anxiety can start the minute they’ve been given the assignment and can last until the presentation is over. It’s important that we accept the fact that we’re going to be nervous and learn how to work with it. Try this three-step process developed by Lee Glickstein of Speaking Circles International to ease your nerves:

    1. Feel your feet on the ground.

    This will help to set a firm foundation for you and has a calming effect.

    2. Breathe. And, most importantly, notice that you are breathing.

    Most of us when we are nervous or anxious tend to hold our breath and that only makes us feel worse.

    3. Speak every word to the eyes and heart of another human being.

    Every time you stand in front of any audience, you are building a relationship. If you want people to listen and pay attention to you, you have to listen and pay attention to them. By having a more personal connection with your audience you will develop rapport faster. By looking at people individually, not seeing a group, you can be more relaxed and at ease. Try to have a one-on-one conversation with everyone in the room.

    Five strategies to project confidence

    1. Reduce your usage of filler words.

    Filler words are words that we say unconsciously that add no meaning to our communications. Examples of filler words are um, uh, ah, okay, so, you know, well, but, like, etc. The big problem with filler words is that if you use them frequently, they tend to chip away at your credibility and can make you sound unsure and unprepared. To start reducing usage, you first have to become aware of when and how frequently you use them. The best way to do this is to either audiotape or videotape yourself giving a presentation. Then listen, or better yet, have someone else listen to the tape for filler words. Provide a checklist of filler words and ask the reviewer them count how many you use. It’s fine to use one here and there—using them repeatedly is the problem. Once you have an awareness of which filler words you use, you can start trying to reduce them. Substitute a pause where the filler words would normally occur and your listeners will thank you.

    2. Be aware of body language and posture.

    Just as mother used to say, stand up straight. Posture is important. Walk with erect posture and confident strides. Also have an awareness of your body language. Show confidence with an open body position. This means hands at your sides not crossed in front of you or hidden in

    The Employee Manual: Mechanism for Avoiding Expensive Employee Disputes
    A company’s employees often are its most valuable resource. Unfortunately, misunderstandings or disputes with employees also can lead to some of a company’s biggest and most expensive headaches.Workers are turning to the courts in growing numbers with such claims as wrongful termination, discriminatory treatment, unsafe working conditions, and harassment. Employers, sobered by huge jury awards, are increasingly coughing up thousands of dollars to settle even minor disputes. The economic effect of an employee lawsuit can be particularly devastating on a small company.Although there is no magic potion for eliminating employee disputes, a company can minimize the costly headaches by maintaining sound personnel practices. At the heart of such practices is the employee manual.A well-written and carefully used employee manual can reduce the risk of lawsuits and can be a compa
    on structure that consists of a beginning, middle and end. In presentation language these components are called the opening, body and close. The purpose of the opening is to introduce yourself and your topic. The opening gives a short preview of the information you plan to cover. You may also want to include some startling data or a quotation. The main purpose of the opening is to get your audiences’ attention. The body of the presentation contains the main ideas and details you want to convey, while the close is the ending. During the close, you may wish to provide a summary of your main points to help the audience remember them. Also, any action items of follow-up information should be in the close.

    Delivering your presentation

    About nervousness

    Most people feel nervous and anxious before giving a presentation. This fear and anxiety can start the minute they’ve been given the assignment and can last until the presentation is over. It’s important that we accept the fact that we’re going to be nervous and learn how to work with it. Try this three-step process developed by Lee Glickstein of Speaking Circles International to ease your nerves:

    1. Feel your feet on the ground.

    This will help to set a firm foundation for you and has a calming effect.

    2. Breathe. And, most importantly, notice that you are breathing.

    Most of us when we are nervous or anxious tend to hold our breath and that only makes us feel worse.

    3. Speak every word to the eyes and heart of another human being.

    Every time you stand in front of any audience, you are building a relationship. If you want people to listen and pay attention to you, you have to listen and pay attention to them. By having a more personal connection with your audience you will develop rapport faster. By looking at people individually, not seeing a group, you can be more relaxed and at ease. Try to have a one-on-one conversation with everyone in the room.

    Five strategies to project confidence

    1. Reduce your usage of filler words.

    Filler words are words that we say unconsciously that add no meaning to our communications. Examples of filler words are um, uh, ah, okay, so, you know, well, but, like, etc. The big problem with filler words is that if you use them frequently, they tend to chip away at your credibility and can make you sound unsure and unprepared. To start reducing usage, you first have to become aware of when and how frequently you use them. The best way to do this is to either audiotape or videotape yourself giving a presentation. Then listen, or better yet, have someone else listen to the tape for filler words. Provide a checklist of filler words and ask the reviewer them count how many you use. It’s fine to use one here and there—using them repeatedly is the problem. Once you have an awareness of which filler words you use, you can start trying to reduce them. Substitute a pause where the filler words would normally occur and your listeners will thank you.

    2. Be aware of body language and posture.

    Just as mother used to say, stand up straight. Posture is important. Walk with erect posture and confident strides. Also have an awareness of your body language. Show confidence with an open body position. This means hands at your sides not crossed in front of you or hidden in

    Great Products, Great Service and Great People = A Great Business
    Are you interested in having a Great Business? Sure you are and it is not as hard as you think. In fact consider if you will what the customer really wants. They want a friend to sell them a great product and give them terrific service. But as consumers and customers how often do we really get that?Well not so often and when someone or some company gives that to us whether it is a small business or Large Corporation, well we tend to remember it don’t we? Even better we go tell all of our friends and add a “Buzz” or create fresh new word of mouth advertising for that company.Consider yourself one of their many new salesmen and the better the products, service and people at that company are the more “Free” salesmen out promoting them. And let’s face it; testimonials from happy customers are in fact the best advertising any marketing consultant cou
    of Speaking Circles International to ease your nerves:

    1. Feel your feet on the ground.

    This will help to set a firm foundation for you and has a calming effect.

    2. Breathe. And, most importantly, notice that you are breathing.

    Most of us when we are nervous or anxious tend to hold our breath and that only makes us feel worse.

    3. Speak every word to the eyes and heart of another human being.

    Every time you stand in front of any audience, you are building a relationship. If you want people to listen and pay attention to you, you have to listen and pay attention to them. By having a more personal connection with your audience you will develop rapport faster. By looking at people individually, not seeing a group, you can be more relaxed and at ease. Try to have a one-on-one conversation with everyone in the room.

    Five strategies to project confidence

    1. Reduce your usage of filler words.

    Filler words are words that we say unconsciously that add no meaning to our communications. Examples of filler words are um, uh, ah, okay, so, you know, well, but, like, etc. The big problem with filler words is that if you use them frequently, they tend to chip away at your credibility and can make you sound unsure and unprepared. To start reducing usage, you first have to become aware of when and how frequently you use them. The best way to do this is to either audiotape or videotape yourself giving a presentation. Then listen, or better yet, have someone else listen to the tape for filler words. Provide a checklist of filler words and ask the reviewer them count how many you use. It’s fine to use one here and there—using them repeatedly is the problem. Once you have an awareness of which filler words you use, you can start trying to reduce them. Substitute a pause where the filler words would normally occur and your listeners will thank you.

    2. Be aware of body language and posture.

    Just as mother used to say, stand up straight. Posture is important. Walk with erect posture and confident strides. Also have an awareness of your body language. Show confidence with an open body position. This means hands at your sides not crossed in front of you or hidden in

    Entrepreneurialism - The Right Formula
    Kim Snider is the host of Financial Success Coaching on KRLD in the Dallas/Ft. Worth area. In one of her wonderful blog entries (Kimmunications) she defines success in entrepreneurialism this way, “One is E + S + I = FS and the other is .2(S) + .8(M) = FS. For those of you who don't like math, I can picture your eyes starting to glaze over now, but stick with me. I am not about to get all nerdy on you.“The first is a formulaic expression of something [I have said] before. Financial success comes from thinking like an entrepreneur (E), saving prodigiously (S), and investing wisely (I). Hence, E + S + I = FS.“The second refers to my belief that financial success is only 20% skill-set (S) and 80% mindset (M). That is true at the broad level and it applies to each of the three areas of financial success.”Kim defines the potential success of an entrepreneur in very tangible term
    etc. The big problem with filler words is that if you use them frequently, they tend to chip away at your credibility and can make you sound unsure and unprepared. To start reducing usage, you first have to become aware of when and how frequently you use them. The best way to do this is to either audiotape or videotape yourself giving a presentation. Then listen, or better yet, have someone else listen to the tape for filler words. Provide a checklist of filler words and ask the reviewer them count how many you use. It’s fine to use one here and there—using them repeatedly is the problem. Once you have an awareness of which filler words you use, you can start trying to reduce them. Substitute a pause where the filler words would normally occur and your listeners will thank you.

    2. Be aware of body language and posture.

    Just as mother used to say, stand up straight. Posture is important. Walk with erect posture and confident strides. Also have an awareness of your body language. Show confidence with an open body position. This means hands at your sides not crossed in front of you or hidden in pockets. Keep your hands where the audience can see them and use gestures for emphasis.

    3. Remember that you are the expert.

    You probably know more than your audience does about your topic. That puts you at an advantage and should instill confidence. Remember, though, to be relevant. You need to know your audience’s level of knowledge on your topic so you can start where they are.

    4. Keep your cool when things get hot.

    No matter what happens, keep your composure. If you are using technology, be warned: It is bound to malfunction just when you need it most. For peace of mind, have a Plan B ready just in case. If you can think in advance about what might go wrong, and have a contingency plan ready, you can continue and keep your cool. Every presenter has a personal horror story of how the laptop or projector crashed in the middle of their presentation. Be prepared.

    5. Have a good time.

    If you are having a good time, chances are, so is your audience. Put a smile on your face and be excited and enthusiastic in your delivery. You will breathe life even into dull subjects and help your listeners be engaged in your talk.

    The close

    I hope you’ll practice some of the strategies listed here. Don’t feel that you have to do all of them during your next presentation. You might want to think about what your biggest presentation challenge is and pick one improvement that you’d like to make. I can guarantee that you’ll feel more confident as you incorporate and practice these suggestions. And remember: Do what you can to enjoy your time at the front of the room and your audiences will enjoy you.

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