these tactics, the only thing you will take seriously is your "Going Out of Business Sale".

So what are the results? Although many of the books I do return to the shelf (in the condition in which I found them), I have purchased more books in the last two months than I have in any other 2 month period. The Borders Rewards card ensures that Borders can measure and track that data. I also purchase food and beverage from them (high margin items) every day. Because they provide me such a great place to work at no charge I repay that in good faith by making all of my book purchases (that they carry) at Borders instead of Amazon (who I use a lot). I am brand loyal and a power shopper. I am also writing a piece about them. As Ken Blanchard will tell you, I am a "Raving Fan", and a raving fan is your greatest sales force. What are you doing to develop loyal, raving fans? What of value are you giving away in the hopes of reciprocal business?

By the way, this was also a very good business decision. I have closed my

I am writing this from my new (new to me) 10,000 square foot office. I have been so productive lately that I thought I would write about the impact of the right working environment....the right office.

Obviously with over 10,000 square feet I am not alone, but it is far from loud or chaotic. Throughout the office quiet but calming music plays in the background and throws a blanket over what little chatter there is.

It is an open floor plan, no cubicles here. Thank God! Talk about a shitty environment? Have you ever looked over a see of cubicles? It's depressing. I can't tell you how many times I have caught myself u-turning and zig-zagging through a cubicle maze just trying to find an exit. Conspiracy theorists would tell you that the company does this in an effort to confuse the employee into more hours of work.

The lighting is bright, and much of it natural. There are comfortable chairs found throughout the floor for anyone that wants to sit and read, or just take a time-out...or whatever. Next to the leather chairs are small tables where you can place the coffee and snack that you got at the cafeteria (really a little coffee shop like stand). The temperature is kept cool, but not cold. Your attention never has to stray to how uncomfortable you are. This freedom of movement and comfort of environment is conducive to creative thought and productive action. Many companies recognize the bottom line benefits to reducing workplace stress for their employees.

Oh, one of the best features (very well thought out) is a large library of books and audio and video access-able to everyone at any time. I have found myself on several occasions finding a book or video on a particular subject that I was writing about. I have also had new ideas sparked by reading something that was off my radar. I think they call this synergy. If not, it sounds good in this piece so I am leaving it in.

Alright, so goody for me right? Why should you care? You probably can't afford such luxury...so thanks for rubbing it your face!

Zero. That is the current rent that I am paying. My office has a unique business model. No contracts, no hassles, no charge.

My office is Borders Books.

And if you want to learn a lesson about a successful business practice you should look closely at Borders Books. My Borders is in Pleasanton, CA., my home town. Every morning I arrive around 9:30 and I am greeted by a friendly face behind the Seattle's Best coffee shop located inside the store. As with other professional Barristas, they remember my favorite morning drink and I settle in to one of the many tables that are each equipped with an outlet for your laptop or other gear. There are other familiar faces. The other "office workers" who have discovered the UNBELIEVABLE value in reporting here for work each day. Many of us are here all day, and even have lunch here (purchased at their cafe of course). We are never approached by a manager telling us that we can't simply "loiter" in their store. We are never given the "vibe" by employees who are trying to telegraph their disdain for your outstayed welcome. Instead, they continue to greet you warmly throughout the day as they work in the background (work in the background...and this is THEIR store!).

I remember vividly the way bookstores used to operate (many still do). First of all, even thinking of bringing in something to drink (let alone eat) was heresy. You would be expelled immediately if caught having snuck one in. Of course cardinal rule #2 was, although you could thumb through something briefly, NO READING in the store (no reading in a book store!). At Borders they will SELL you something to eat or drink. At Borders they will ENCOURAGE you to READ in the store (hence the comfortable chairs). You are encouraged to read AND PUT IN BACK if you want. At Borders you are encouraged to spend ALL DAY in the store for as many days as you like.

This is all risky stuff for the book sales business and not long ago no retailer would take this approach seriously. Now if you are not adopting some or all of these tactics, the only thing you will take seriously is your "Going Out of Business Sale".

So what are the results? Although many of the books I do return to the shelf (in the condition in which I found them), I have purchased more books in the last two months than I have in any other 2 month period. The Borders Rewards card ensures that Borders can measure and track that data. I also purchase food and beverage from them (high margin items) every day. Because they provide me such a great place to work at no charge I repay that in good faith by making all of my book purchases (that they carry) at Borders instead of Amazon (who I use a lot). I am brand loyal and a power shopper. I am also writing a piece about them. As Ken Blanchard will tell you, I am a "Raving Fan", and a raving fan is your greatest sales force. What are you doing to develop loyal, raving fans? What of value are you giving away in the hopes of reciprocal business?

By the way, this was also a very good business decision. I have closed my

the leather chairs are small tables where you can place the coffee and snack that you got at the cafeteria (really a little coffee shop like stand). The temperature is kept cool, but not cold. Your attention never has to stray to how uncomfortable you are. This freedom of movement and comfort of environment is conducive to creative thought and productive action. Many companies recognize the bottom line benefits to reducing workplace stress for their employees.

Oh, one of the best features (very well thought out) is a large library of books and audio and video access-able to everyone at any time. I have found myself on several occasions finding a book or video on a particular subject that I was writing about. I have also had new ideas sparked by reading something that was off my radar. I think they call this synergy. If not, it sounds good in this piece so I am leaving it in.

Alright, so goody for me right? Why should you care? You probably can't afford such luxury...so thanks for rubbing it your face!

Zero. That is the current rent that I am paying. My office has a unique business model. No contracts, no hassles, no charge.

My office is Borders Books.

And if you want to learn a lesson about a successful business practice you should look closely at Borders Books. My Borders is in Pleasanton, CA., my home town. Every morning I arrive around 9:30 and I am greeted by a friendly face behind the Seattle's Best coffee shop located inside the store. As with other professional Barristas, they remember my favorite morning drink and I settle in to one of the many tables that are each equipped with an outlet for your laptop or other gear. There are other familiar faces. The other "office workers" who have discovered the UNBELIEVABLE value in reporting here for work each day. Many of us are here all day, and even have lunch here (purchased at their cafe of course). We are never approached by a manager telling us that we can't simply "loiter" in their store. We are never given the "vibe" by employees who are trying to telegraph their disdain for your outstayed welcome. Instead, they continue to greet you warmly throughout the day as they work in the background (work in the background...and this is THEIR store!).

I remember vividly the way bookstores used to operate (many still do). First of all, even thinking of bringing in something to drink (let alone eat) was heresy. You would be expelled immediately if caught having snuck one in. Of course cardinal rule #2 was, although you could thumb through something briefly, NO READING in the store (no reading in a book store!). At Borders they will SELL you something to eat or drink. At Borders they will ENCOURAGE you to READ in the store (hence the comfortable chairs). You are encouraged to read AND PUT IN BACK if you want. At Borders you are encouraged to spend ALL DAY in the store for as many days as you like.

This is all risky stuff for the book sales business and not long ago no retailer would take this approach seriously. Now if you are not adopting some or all of these tactics, the only thing you will take seriously is your "Going Out of Business Sale".

So what are the results? Although many of the books I do return to the shelf (in the condition in which I found them), I have purchased more books in the last two months than I have in any other 2 month period. The Borders Rewards card ensures that Borders can measure and track that data. I also purchase food and beverage from them (high margin items) every day. Because they provide me such a great place to work at no charge I repay that in good faith by making all of my book purchases (that they carry) at Borders instead of Amazon (who I use a lot). I am brand loyal and a power shopper. I am also writing a piece about them. As Ken Blanchard will tell you, I am a "Raving Fan", and a raving fan is your greatest sales force. What are you doing to develop loyal, raving fans? What of value are you giving away in the hopes of reciprocal business?

By the way, this was also a very good business decision. I have closed my

>

Zero. That is the current rent that I am paying. My office has a unique business model. No contracts, no hassles, no charge.

My office is Borders Books.

And if you want to learn a lesson about a successful business practice you should look closely at Borders Books. My Borders is in Pleasanton, CA., my home town. Every morning I arrive around 9:30 and I am greeted by a friendly face behind the Seattle's Best coffee shop located inside the store. As with other professional Barristas, they remember my favorite morning drink and I settle in to one of the many tables that are each equipped with an outlet for your laptop or other gear. There are other familiar faces. The other "office workers" who have discovered the UNBELIEVABLE value in reporting here for work each day. Many of us are here all day, and even have lunch here (purchased at their cafe of course). We are never approached by a manager telling us that we can't simply "loiter" in their store. We are never given the "vibe" by employees who are trying to telegraph their disdain for your outstayed welcome. Instead, they continue to greet you warmly throughout the day as they work in the background (work in the background...and this is THEIR store!).

I remember vividly the way bookstores used to operate (many still do). First of all, even thinking of bringing in something to drink (let alone eat) was heresy. You would be expelled immediately if caught having snuck one in. Of course cardinal rule #2 was, although you could thumb through something briefly, NO READING in the store (no reading in a book store!). At Borders they will SELL you something to eat or drink. At Borders they will ENCOURAGE you to READ in the store (hence the comfortable chairs). You are encouraged to read AND PUT IN BACK if you want. At Borders you are encouraged to spend ALL DAY in the store for as many days as you like.

This is all risky stuff for the book sales business and not long ago no retailer would take this approach seriously. Now if you are not adopting some or all of these tactics, the only thing you will take seriously is your "Going Out of Business Sale".

So what are the results? Although many of the books I do return to the shelf (in the condition in which I found them), I have purchased more books in the last two months than I have in any other 2 month period. The Borders Rewards card ensures that Borders can measure and track that data. I also purchase food and beverage from them (high margin items) every day. Because they provide me such a great place to work at no charge I repay that in good faith by making all of my book purchases (that they carry) at Borders instead of Amazon (who I use a lot). I am brand loyal and a power shopper. I am also writing a piece about them. As Ken Blanchard will tell you, I am a "Raving Fan", and a raving fan is your greatest sales force. What are you doing to develop loyal, raving fans? What of value are you giving away in the hopes of reciprocal business?

By the way, this was also a very good business decision. I have closed my

ing to telegraph their disdain for your outstayed welcome. Instead, they continue to greet you warmly throughout the day as they work in the background (work in the background...and this is THEIR store!).

I remember vividly the way bookstores used to operate (many still do). First of all, even thinking of bringing in something to drink (let alone eat) was heresy. You would be expelled immediately if caught having snuck one in. Of course cardinal rule #2 was, although you could thumb through something briefly, NO READING in the store (no reading in a book store!). At Borders they will SELL you something to eat or drink. At Borders they will ENCOURAGE you to READ in the store (hence the comfortable chairs). You are encouraged to read AND PUT IN BACK if you want. At Borders you are encouraged to spend ALL DAY in the store for as many days as you like.

This is all risky stuff for the book sales business and not long ago no retailer would take this approach seriously. Now if you are not adopting some or all of these tactics, the only thing you will take seriously is your "Going Out of Business Sale".

So what are the results? Although many of the books I do return to the shelf (in the condition in which I found them), I have purchased more books in the last two months than I have in any other 2 month period. The Borders Rewards card ensures that Borders can measure and track that data. I also purchase food and beverage from them (high margin items) every day. Because they provide me such a great place to work at no charge I repay that in good faith by making all of my book purchases (that they carry) at Borders instead of Amazon (who I use a lot). I am brand loyal and a power shopper. I am also writing a piece about them. As Ken Blanchard will tell you, I am a "Raving Fan", and a raving fan is your greatest sales force. What are you doing to develop loyal, raving fans? What of value are you giving away in the hopes of reciprocal business?

By the way, this was also a very good business decision. I have closed my

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/35116/suggestyou-The-Right-Office-Makes-All-The-Difference.html">The Right Office Makes All The Difference</a>

BB link (for phorums):
[url=http://www.suggestyou.com/article/35116/suggestyou-The-Right-Office-Makes-All-The-Difference.html]The Right Office Makes All The Difference[/url]

Related Articles:

Professional Corporate Kits

Professional corporate kits are binders that are used by corporations or limited liability companies to keep essential corporate documents to comply with corporate formalities. A professional corporate kit is a professional binder that is enclosed in a matching slipcase and customized with the corporate name on the spine. A professional corporate kit typically contains custom-made stock certificates printed with the corporate name, a stock transfer ledger to maintain accurate records of the corporate stock, a custom corporate seal, sample bylaws and sample minutes of a typical meeting.

Information is Key

Being and staying informed can mean a world of difference between success and failure. Information can dictate a sale or a lost opportunity. Be on the right side of information and reap the benefits of this by staying informed and keeping your market informed about you and your product or service.

Get FREE Web Tips From Your Competition

How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple...

Bookmark it: