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    Case Study; The Re-Branding of an Online Think Tank
    The Think Tank we started a few years back got to the point that we needed to expand and go with the demand for new members or keep it small. Either way, we had to do some thing. After much thought we decided to try a little re-branding;Our new title is The Online Think Tank (unless we decide to re-Brand it later to serve a greater audience or spin-off one division for a separate endeavor). You see our members believe we must resurrect the Geological Society of Europe and set up networks of Online Think Tank Chapters using the Internet, social online networks, forums, bulletin boards, Blogs, iPod Casting, video, online reading libraries, and ad hoc personal weekly meetings, etc. around the world, beyond the sound and fury so to speak?Of course what will be the mission statement? Well, our Mission Statement of The Online Think Tank are to plot the progression of the Human Spec
    hunters follow up. Therefore, when it is done, it gets noticed. Following up after an interview is a great way, and the smart way, to build trust.

    5. A job hunter who is working smarter, not harder, will listen more than talk

    Here is an undeniable truth of job hunting: The more your interviewer talks, the higher your chances are of getting a job offer.

    It's really that simple. Sales people will tell you that even if they do a tremendous presentation, they seldom make a sale if they do all the talking. It is imperative that the prospect speaks -- and the more the better. If you do most of the talking, they will usually not offer you the job - and the irony is, you will never know why because you were too busy talking to find out!

    Don't make the mistake of thinking that listening is a passive activity. It is not - it's active. And listening is not an easy habit to acquire, because we are all so preoccupied with our own concerns that we find it hard to shut our minds down and really listen.

    But if you learn to listen, it will pay huge dividends, in a better job offer and in a better life.

    The way to listen is to pay close attention to what is being said by using your whole being, not just your ears. You direct your full consciousness to the persons or people who you are with. When

    Operational Risk Management Awareness
    The term Operational Risk Management (ORM) is not new. It has been tossed about in businesses across North America for the last several years. ORM and the oft associated term Enterprise Risk Management (ERM) have generally been used as corporate buzzwords, business culture idioms referenced in board meetings and articulated during presentations. Recent developments, such as the creation of the Sarbanes-Oxley (SOX) Act in 2002 in response to growing financial scandals in the U.S., have brought Operational Risk Management, Enterprise Risk Management and related concepts from the backrooms to the forefront of corporate America.The inescapable reality is that every single day businesses incur losses and experience operational disruptions due to failures by employees, incorrect implementation of processes and technologies as well as wilful disobedience to internal controls. These losses
    Are you are working harder than you should be at your job search? And are your results are too low? Let me show you five ways to make it easier while ending up with better job offers for a lot more money. What I'm about to tell you has helped hundreds of job hunters who have been able to work smarter, not harder, and get better results in the process.

    That’s the key. You need to take steps to work smarter – to cultivate an attitude that makes things happen. Here are the five secrets:

    1. Job Hunters who work smarter, not harder, position themselves as problem solvers.

    How would you respond if you went to your doctor with a complaint and he or she immediately, without an examination or explanation, ordered surgery?

    Sounds incredible, I know. But it illustrates a common mistake you may be making.

    If you are marketing yourself to an employer, you are like a physician. You must first be credible. An important way to do that is to thoroughly "examine" your prospect - with intelligent questions - before you make a "diagnosis" - suggest a solution.

    Remember, your interviewer is likely overwhelmed with a barrage of resumes, interviews, and more. They don't want mere information from you, they get plenty of that. What they really want is a problem solver who inspires trust.

    As smart job hunter, you do everything you possibly can to win your client's trust by positioning yourself as an expert consultant.

    2. Job Hunters who smarter, not harder, realize that the smart way is the best way - 20% of their efforts will create 80% of their results, so by working smart - and actually working less - they can actually achieve much more.

    Mass mailing and email blasting are tried and true methods of getting your resume out. But beware; you will get the chaff along with the wheat. Companies trolling for cheaper help will interview almost anybody while looking for people feeling desperate enough to work for less than they are worth. You may get also get interviews by companies always looking for help because they chew up and spit out management and sales people on a regular basis. Yes, there are a lot of low-level, poor quality interviews out there. If you are the type who doesn't like to spin your wheels on these things, there are other options.

    One way to work smart is to stop sending you resume to anyone and everyone. Instead, concentrated on finding prospects that are, in marketing terms, ready to buy.

    In the long run this is easier, less time is wasted in poor quality interviews, and the rate of interview offers will skyrocket. And with higher quality interviews, better job offers will follow.

    3. A Job Hunter who is working smarter, not harder, will focus on reaching milestones rather than the overall result.

    Much like an entrepreneur starting a new business, a job hunter can be overwhelmed. The key to getting through this is breaking the job search into a series of steps. The first step might be to go through the resume writing process. The second might be to find employers experiencing difficulties you can help them with. The third is contacting these employers by getting your resume in front of decision makers. And these steps can be broken down into smaller steps.

    By having the first step completed, a job hunter is positioned to get those interviews that he really wanted.

    By breaking the job search down into a series of discrete steps, and reaching milestones for each of those steps, the job hunter has taken control of the job search process. You need to do the same thing for your job search: break it down into small steps, and focus on reaching a do-able milestone in each step.

    4. A Job Hunter who is working smarter, not harder, will do things differently than others in their field, especially follow-up.

    A company I was working for put me in charge of purchasing what was for us an expensive computer upgrade including networking, broadband connections, software, etc. - about $30,000. We called the leading firms in the area and tried to get salespeople to visit us. We found it very hard to get a phone call returned. What was worse, the salespeople who eventually came out were poorly prepared. And when they promised us references and proposals, they rarely followed up.

    But one salesperson broke the mold. He followed up. He spent time with us. He was knowledgeable about his competitors' as well as his own product.

    One day when our company had opened a new office and it got a small notice in a business journal. He stopped in to congratulate us. We bought from him, simply because we did not have the time to figure out what the "best" solution was for our needs, and we trusted him. He did things differently from the rest and he got a sale as a result.

    In my work with hundreds of job hunters, I find that the best ones ALWAYS do things differently than the rest. They get interviews differently, they network differently, they make their calls differently. In today's world, doing things differently will prove to be a major ingredient in your success.

    One thing that stands out among the successful job hunters is that they consistently and sometimes creatively follow up. Follow up is rare. In fact, studies have claimed that only 1% to 10% of job hunters follow up. Therefore, when it is done, it gets noticed. Following up after an interview is a great way, and the smart way, to build trust.

    5. A job hunter who is working smarter, not harder, will listen more than talk

    Here is an undeniable truth of job hunting: The more your interviewer talks, the higher your chances are of getting a job offer.

    It's really that simple. Sales people will tell you that even if they do a tremendous presentation, they seldom make a sale if they do all the talking. It is imperative that the prospect speaks -- and the more the better. If you do most of the talking, they will usually not offer you the job - and the irony is, you will never know why because you were too busy talking to find out!

    Don't make the mistake of thinking that listening is a passive activity. It is not - it's active. And listening is not an easy habit to acquire, because we are all so preoccupied with our own concerns that we find it hard to shut our minds down and really listen.

    But if you learn to listen, it will pay huge dividends, in a better job offer and in a better life.

    The way to listen is to pay close attention to what is being said by using your whole being, not just your ears. You direct your full consciousness to the persons or people who you are with. When

    Why Would Anyone Want to Hold a Bad Meeting?
    Perhaps you have wondered why anyone would hold a meeting that wastes everyone’s time and produces nothing.There are easy answers to this question, such as 1) they don’t know that their meetings could be effective, 2) they don’t know what an effective meeting is like, or 3) they don’t know how to hold an effective meeting.But what about all of the executives who know how to plan and organize and run an effective business, but still hold bad meetings?So, let’s dig deeper. These executives actually want to hold bad meetings because they prove to be useful. Here’s how.1) They provide refuge.Bad meetings provide a sophisticated form of executive busyness. Some people find this useful because it keeps them from having to work on difficult tasks such as planning, coaching, learning, and communicating. Compared to these difficult tasks, sitting in a conference r
    job hunter, you do everything you possibly can to win your client's trust by positioning yourself as an expert consultant.

    2. Job Hunters who smarter, not harder, realize that the smart way is the best way - 20% of their efforts will create 80% of their results, so by working smart - and actually working less - they can actually achieve much more.

    Mass mailing and email blasting are tried and true methods of getting your resume out. But beware; you will get the chaff along with the wheat. Companies trolling for cheaper help will interview almost anybody while looking for people feeling desperate enough to work for less than they are worth. You may get also get interviews by companies always looking for help because they chew up and spit out management and sales people on a regular basis. Yes, there are a lot of low-level, poor quality interviews out there. If you are the type who doesn't like to spin your wheels on these things, there are other options.

    One way to work smart is to stop sending you resume to anyone and everyone. Instead, concentrated on finding prospects that are, in marketing terms, ready to buy.

    In the long run this is easier, less time is wasted in poor quality interviews, and the rate of interview offers will skyrocket. And with higher quality interviews, better job offers will follow.

    3. A Job Hunter who is working smarter, not harder, will focus on reaching milestones rather than the overall result.

    Much like an entrepreneur starting a new business, a job hunter can be overwhelmed. The key to getting through this is breaking the job search into a series of steps. The first step might be to go through the resume writing process. The second might be to find employers experiencing difficulties you can help them with. The third is contacting these employers by getting your resume in front of decision makers. And these steps can be broken down into smaller steps.

    By having the first step completed, a job hunter is positioned to get those interviews that he really wanted.

    By breaking the job search down into a series of discrete steps, and reaching milestones for each of those steps, the job hunter has taken control of the job search process. You need to do the same thing for your job search: break it down into small steps, and focus on reaching a do-able milestone in each step.

    4. A Job Hunter who is working smarter, not harder, will do things differently than others in their field, especially follow-up.

    A company I was working for put me in charge of purchasing what was for us an expensive computer upgrade including networking, broadband connections, software, etc. - about $30,000. We called the leading firms in the area and tried to get salespeople to visit us. We found it very hard to get a phone call returned. What was worse, the salespeople who eventually came out were poorly prepared. And when they promised us references and proposals, they rarely followed up.

    But one salesperson broke the mold. He followed up. He spent time with us. He was knowledgeable about his competitors' as well as his own product.

    One day when our company had opened a new office and it got a small notice in a business journal. He stopped in to congratulate us. We bought from him, simply because we did not have the time to figure out what the "best" solution was for our needs, and we trusted him. He did things differently from the rest and he got a sale as a result.

    In my work with hundreds of job hunters, I find that the best ones ALWAYS do things differently than the rest. They get interviews differently, they network differently, they make their calls differently. In today's world, doing things differently will prove to be a major ingredient in your success.

    One thing that stands out among the successful job hunters is that they consistently and sometimes creatively follow up. Follow up is rare. In fact, studies have claimed that only 1% to 10% of job hunters follow up. Therefore, when it is done, it gets noticed. Following up after an interview is a great way, and the smart way, to build trust.

    5. A job hunter who is working smarter, not harder, will listen more than talk

    Here is an undeniable truth of job hunting: The more your interviewer talks, the higher your chances are of getting a job offer.

    It's really that simple. Sales people will tell you that even if they do a tremendous presentation, they seldom make a sale if they do all the talking. It is imperative that the prospect speaks -- and the more the better. If you do most of the talking, they will usually not offer you the job - and the irony is, you will never know why because you were too busy talking to find out!

    Don't make the mistake of thinking that listening is a passive activity. It is not - it's active. And listening is not an easy habit to acquire, because we are all so preoccupied with our own concerns that we find it hard to shut our minds down and really listen.

    But if you learn to listen, it will pay huge dividends, in a better job offer and in a better life.

    The way to listen is to pay close attention to what is being said by using your whole being, not just your ears. You direct your full consciousness to the persons or people who you are with. When

    How to Measure the Benefit Your Product or Service Offers
    Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it’s ineffective to say your light bulbs are brighter and last longer than the competition’s. You’ve got to let people know that they’re 50% brighter and last two times as long! Your dry cleaning methods aren’t just better, they’re three times more likely to remove stubborn stains than traditional methods. Your chiropractic techniques aren’t just effective, they’re clinically proven to reduce back pain for 95% of patients. And so on.The more specific you are about the superior performance, benefit, or advantage of your product or service, the more successful your marketing message will be, regardless of the medium you use. The reason is simple: Consumers hear claims of product superiority all the time. They’ve become immune. They’ve learned to tune out this generi
    rs will follow.

    3. A Job Hunter who is working smarter, not harder, will focus on reaching milestones rather than the overall result.

    Much like an entrepreneur starting a new business, a job hunter can be overwhelmed. The key to getting through this is breaking the job search into a series of steps. The first step might be to go through the resume writing process. The second might be to find employers experiencing difficulties you can help them with. The third is contacting these employers by getting your resume in front of decision makers. And these steps can be broken down into smaller steps.

    By having the first step completed, a job hunter is positioned to get those interviews that he really wanted.

    By breaking the job search down into a series of discrete steps, and reaching milestones for each of those steps, the job hunter has taken control of the job search process. You need to do the same thing for your job search: break it down into small steps, and focus on reaching a do-able milestone in each step.

    4. A Job Hunter who is working smarter, not harder, will do things differently than others in their field, especially follow-up.

    A company I was working for put me in charge of purchasing what was for us an expensive computer upgrade including networking, broadband connections, software, etc. - about $30,000. We called the leading firms in the area and tried to get salespeople to visit us. We found it very hard to get a phone call returned. What was worse, the salespeople who eventually came out were poorly prepared. And when they promised us references and proposals, they rarely followed up.

    But one salesperson broke the mold. He followed up. He spent time with us. He was knowledgeable about his competitors' as well as his own product.

    One day when our company had opened a new office and it got a small notice in a business journal. He stopped in to congratulate us. We bought from him, simply because we did not have the time to figure out what the "best" solution was for our needs, and we trusted him. He did things differently from the rest and he got a sale as a result.

    In my work with hundreds of job hunters, I find that the best ones ALWAYS do things differently than the rest. They get interviews differently, they network differently, they make their calls differently. In today's world, doing things differently will prove to be a major ingredient in your success.

    One thing that stands out among the successful job hunters is that they consistently and sometimes creatively follow up. Follow up is rare. In fact, studies have claimed that only 1% to 10% of job hunters follow up. Therefore, when it is done, it gets noticed. Following up after an interview is a great way, and the smart way, to build trust.

    5. A job hunter who is working smarter, not harder, will listen more than talk

    Here is an undeniable truth of job hunting: The more your interviewer talks, the higher your chances are of getting a job offer.

    It's really that simple. Sales people will tell you that even if they do a tremendous presentation, they seldom make a sale if they do all the talking. It is imperative that the prospect speaks -- and the more the better. If you do most of the talking, they will usually not offer you the job - and the irony is, you will never know why because you were too busy talking to find out!

    Don't make the mistake of thinking that listening is a passive activity. It is not - it's active. And listening is not an easy habit to acquire, because we are all so preoccupied with our own concerns that we find it hard to shut our minds down and really listen.

    But if you learn to listen, it will pay huge dividends, in a better job offer and in a better life.

    The way to listen is to pay close attention to what is being said by using your whole being, not just your ears. You direct your full consciousness to the persons or people who you are with. When

    8 Ways to Boost Service Business Revenues Part 1 of 2
    Service-based businesses are fundamentally different to product-based businesses. Service providers experience different sales and marketing problems (or challenges), and often have more complex relationships with clients.However, if you want to boost your service business revenues consider these ways to improve customer loyalty and generate more sales - without investing in expensive advertising campaigns.1. Focus on improving customer retention. You've probably heard statistics about how much extra it costs to attract new customers rather than keeping existing ones. Are they true? You bet they are! At a minimum, studies have shown that it costs 5 to 6 times more to attract new customers than it does to implement strategies to retain existing customers.The key here is to "implement strategies" to keep your existing customers. These strategies can be in the form of ei
    broadband connections, software, etc. - about $30,000. We called the leading firms in the area and tried to get salespeople to visit us. We found it very hard to get a phone call returned. What was worse, the salespeople who eventually came out were poorly prepared. And when they promised us references and proposals, they rarely followed up.

    But one salesperson broke the mold. He followed up. He spent time with us. He was knowledgeable about his competitors' as well as his own product.

    One day when our company had opened a new office and it got a small notice in a business journal. He stopped in to congratulate us. We bought from him, simply because we did not have the time to figure out what the "best" solution was for our needs, and we trusted him. He did things differently from the rest and he got a sale as a result.

    In my work with hundreds of job hunters, I find that the best ones ALWAYS do things differently than the rest. They get interviews differently, they network differently, they make their calls differently. In today's world, doing things differently will prove to be a major ingredient in your success.

    One thing that stands out among the successful job hunters is that they consistently and sometimes creatively follow up. Follow up is rare. In fact, studies have claimed that only 1% to 10% of job hunters follow up. Therefore, when it is done, it gets noticed. Following up after an interview is a great way, and the smart way, to build trust.

    5. A job hunter who is working smarter, not harder, will listen more than talk

    Here is an undeniable truth of job hunting: The more your interviewer talks, the higher your chances are of getting a job offer.

    It's really that simple. Sales people will tell you that even if they do a tremendous presentation, they seldom make a sale if they do all the talking. It is imperative that the prospect speaks -- and the more the better. If you do most of the talking, they will usually not offer you the job - and the irony is, you will never know why because you were too busy talking to find out!

    Don't make the mistake of thinking that listening is a passive activity. It is not - it's active. And listening is not an easy habit to acquire, because we are all so preoccupied with our own concerns that we find it hard to shut our minds down and really listen.

    But if you learn to listen, it will pay huge dividends, in a better job offer and in a better life.

    The way to listen is to pay close attention to what is being said by using your whole being, not just your ears. You direct your full consciousness to the persons or people who you are with. When

    Education Is The Key To Effective Referral Marketing
    One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need the firm's offerings, can't afford the product or just don't fit the typical profile of an ideal client for the receiving firm.If this is your referral reality, then you know that chasing leads that don't fit your target client can be a grand waste of everyone's time and energy. The primary reason for this affliction though is that most small business owners and independent professionals don't take the time to educate their referral sources.The typical referral request may go something like, "Know anybody that needs what we do?" "Okay, I know lots of people, here you go. Have at it!"The solution to this is really quit
    hunters follow up. Therefore, when it is done, it gets noticed. Following up after an interview is a great way, and the smart way, to build trust.

    5. A job hunter who is working smarter, not harder, will listen more than talk

    Here is an undeniable truth of job hunting: The more your interviewer talks, the higher your chances are of getting a job offer.

    It's really that simple. Sales people will tell you that even if they do a tremendous presentation, they seldom make a sale if they do all the talking. It is imperative that the prospect speaks -- and the more the better. If you do most of the talking, they will usually not offer you the job - and the irony is, you will never know why because you were too busy talking to find out!

    Don't make the mistake of thinking that listening is a passive activity. It is not - it's active. And listening is not an easy habit to acquire, because we are all so preoccupied with our own concerns that we find it hard to shut our minds down and really listen.

    But if you learn to listen, it will pay huge dividends, in a better job offer and in a better life.

    The way to listen is to pay close attention to what is being said by using your whole being, not just your ears. You direct your full consciousness to the persons or people who you are with. When your mind occasionally wanders onto what you will do tomorrow, or what you did yesterday, or on some fantasy or problem, you simply direct your focus back onto what your interviewers are saying. There is a lot to listening and if you become a master listener you will become a master job hunter.

    By really understanding these five secrets and acting on them, you will work less while achieving significant increases in your results, starting today.

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