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    Definition for Marketing - WHAT is MARKETING ?
    Let's play, when I ask "What is your definition for marketing?" what will you answer? I think that you will say that marketing is selling a product or group of products to a particular customer or group of customers. What if I say that your definition for marketing is not precise? Will you think that I'm crazy?People always perceive that marketing is a synonym of selling. It is not actually. Selling is only a part of the intricate marketing processes that a marketer should go through. Marketing starts in analyzing the situation of a particular market through research, the effect of these situations in a business, the probable products, prospects and marketing channels and their evaluation, and the control and implementation process.In marketing, you have to set the right 4 P s. These are price, promotion, product and place. The price is the appropriate price of the product considering factors like the purchasing power of your prospects.The product is what the marketer sees as lacking in the community he would like to do business with. Promotion is the kind of advertising that the marketer should utilize in order to reach his/her target audience cost-effe
    y 2005 Exam 70–272: Supporting Users and Troubleshooting Desktop Applications on a Microsoft Windows XP Operating System

    Professional Training –

    29 May 2005 Microsoft Word 2003 Level 1 (One-on-One Personal Computer Training)

    26 May 2005 Microsoft Excel 2003 Level 2 (One-on-One Personal Computer Training)

    22 – 25 May 2005 Microsoft Certified Desktop Support Technician (One-on-One Personal Computer Training)

    One of the other things you need to consider when writing your resume is to make sure that if one of your professional certifications comes with a logo that you use it in your resume. The reason for that is that the qualification will jump out at the reader. For example if you are a Microsoft Certified Systems Engineer and your logo is the first thing they see, the employer is more likely to put your resume on the pile to be considered. One of the things I have found from my own experience is that employers inherently hate having to go through the hiring process so the easier you make it for them to notice you are qualified the more likely you will get hired. I certainly encourage my students to put their professional Certification Logo’s at the start of the resume as close to your name as possible as this is

    In Direct Mail Donor Acquisition - What You Win Them With Is What You Win Them To
    Want to learn a vital lesson in donor retention? Here’s a tactic from Sunday School to avoid.I know a Christian church in the United States that uses all sorts of tricks to attract neighbourhood children to its evangelistic Sunday School programs. One trick is to attach a ten-dollar bill to the underside of a chair in the classroom. The child who happens to pick that chair gets to keep the $10 Cool. Naturally, this trick leads to plenty of free word-of-mouth advertising in the neighbourhood on Monday. Another trick is to give a toy to every child who brings a friend to Sunday School. Naturally, this means the church receives a steady influx of new students each Sunday.But this church has a problem. And so do you, if you use similar tricks to attract new donors or members. Simply put, this church attracts children who care more about mammon than they care about God. Which is to be expected. A carnal incentive attracts a carnal student.In direct mail donor acquisition, the equivalent of the ten-dollar note taped to the underside of the chair is the lottery or sweepstakes. The equivalent of the free toy is the free sheet of address labels.The problem with lotteries and premiums, of course, i
    In a world where job security is no longer guaranteed many people are now realizing how important it is to have an up to date resume. Gone are the days where you work for one employer for 30 years, now it’s a dog eat dog world and at anytime, anyone of us could find ourselves out on the street looking for work. As an employer I realize just how difficult it can be to keep your employees job safe in such an uncertain world when you can have a customer go broke and not pay you hundreds of thousands of dollars. None of us are really safe, even employers can find themselves looking for a job.

    Nevertheless one of the key things that I say to all of my team is that you must take every opportunity that is presented to you. For example, if an employer offers you to do some training, take it with open arms because you never know when you might be offered it, even if you have to do it after hours. It amazes me in this day and age how some people knock back doing training simply because they are too lazy. I know dealing with the Defence forces in Australia, many ex-soldiers are offered the opportunity to retrain prior to leaving the service but it amazes me that many of them do not take the opportunity to use the training money allocated to them.

    So why is this important …

    Well employers today have many people to choose from in the job market and getting noticed in a crowded market can be difficult but not just for the candidates, also for employers as well. As an employer, I often find it really difficult to know a persons skills level just from their resume. The current rule of thumb being bandied around the employment agencies is that your resume should only be 2 pages to 3 pages long. Well one of the things I have found is that it is all well and good for the employment agencies to recommend only 2 to 3 pages but as an employer it doesn’t help me when I am trying to differentiate one potential employee to another.

    One of the other things many agencies tell you is to only put a summary of your training or computer training into your resume. Well let me blunt with you, you are selling yourself short if you do this. One of the things I have learnt over the last five years in building my computer training company is that not all training companies are the same and not all training from these companies are the same. Plus, employers want to see who you have been trained by, how long ago you did your training and any qualifications that you may have from this training.

    This opens up an important issue at this point. When you undertake computer training in today’s marketplace, you will often simply do courses where you receive a Certificate of Attendance. For example, you might have been sent by your employer to do a Microsoft Word 2003 Level 1 day course. Now as this course is simply a one day course and you don’t get a certification from the course you will simply get a certificate of attendance. So, one important key issue you must address when writing your resume is to clearly differentiate your certification to your training courses.

    In the computer industry, there are many different certifications available for example, as an IT Professional you could undertake the following certifications –

    Microsoft Certified Systems Engineer Certification (Also known as the MCSE)
    Microsoft Certified Systems Administrator Certification (Also know as the MCSA)
    Microsoft Certified Database Administrator Certification (Also known as the MCDBA)
    CISCO Systems Engineer

    Now if you are like most people, you will have no interest in IT Professional Certifications but there are in fact non-IT Certifications available as well such as the Microsoft Office Specialist Certification.

    So how do we show these in a resume …

    When you are developing your resume it is always important to show both your Certifications and the computer training you have done. Always show your Certifications first and then the training you have attended. The reason for doing this is that your Certifications hold more weight then the training on its own. Also, as you put your certifications in always make sure you put down when you actually achieved the certification as well.

    For example I would document my qualifications in this way –

    Professional Certifications –

    30 July 2006 Microsoft Office 2003 Specialist Master Instructor

    15 June 2005 Microsoft Certified Desktop Support Technician

    Professional Certification Exams –

    7 July 2006 Microsoft Outlook 2003 Core Exam

    6 July 2006 Microsoft Access 2003 Core Exam

    5 July 2006 Microsoft PowerPoint 2003 Core Exam

    4 July 2006 Microsoft Excel 2003 Expert Exam

    3 July 2006 Microsoft Excel 2003 Core Exam

    2 July 2006 Microsoft Word 2003 Expert Exam

    1 July 2006 Microsoft Word 2003 Core Exam

    12 February 2005 Exam 70–271: Supporting Users and Troubleshooting a Microsoft Windows XP Operating System

    10 February 2005 Exam 70–272: Supporting Users and Troubleshooting Desktop Applications on a Microsoft Windows XP Operating System

    Professional Training –

    29 May 2005 Microsoft Word 2003 Level 1 (One-on-One Personal Computer Training)

    26 May 2005 Microsoft Excel 2003 Level 2 (One-on-One Personal Computer Training)

    22 – 25 May 2005 Microsoft Certified Desktop Support Technician (One-on-One Personal Computer Training)

    One of the other things you need to consider when writing your resume is to make sure that if one of your professional certifications comes with a logo that you use it in your resume. The reason for that is that the qualification will jump out at the reader. For example if you are a Microsoft Certified Systems Engineer and your logo is the first thing they see, the employer is more likely to put your resume on the pile to be considered. One of the things I have found from my own experience is that employers inherently hate having to go through the hiring process so the easier you make it for them to notice you are qualified the more likely you will get hired. I certainly encourage my students to put their professional Certification Logo’s at the start of the resume as close to your name as possible as this is t

    Keep In Touch With Your Contacts
    Don't ignore the people who are helping you during your job search and those who can influence it. Keep in touch with them.This will help to distinguish you from the other job candidates and will keep you top of mind with a potential employer.It isn’t hard to get lost in the job search shuffle especially if you are applying for jobs that are attracting many other candidates.It isn’t out of the ordinary for hiring managers to receive dozens of resumes through email for a particular job. Often, they get hundreds of resumes.It also isn’t out of the ordinary for newspaper ads to attract hundreds of candidates.How can you make yourself stand out from the crowd without ruining your chances at a job?Depending on how your resume was sent, you might receive some sort of confirmation. If you send in your resume through email, you might receive an auto response to let you know your resume has been received.If you don’t get any sort of confirmation after several days, it isn’t unreasonable to contact the company to ensure your resume has been received. If it wasn’t received, you can’t be considered!If you’re lucky you might even get the hiring manager on the phone and have a chance for a quick chat.Don’t lose touc
    o them.

    So why is this important …

    Well employers today have many people to choose from in the job market and getting noticed in a crowded market can be difficult but not just for the candidates, also for employers as well. As an employer, I often find it really difficult to know a persons skills level just from their resume. The current rule of thumb being bandied around the employment agencies is that your resume should only be 2 pages to 3 pages long. Well one of the things I have found is that it is all well and good for the employment agencies to recommend only 2 to 3 pages but as an employer it doesn’t help me when I am trying to differentiate one potential employee to another.

    One of the other things many agencies tell you is to only put a summary of your training or computer training into your resume. Well let me blunt with you, you are selling yourself short if you do this. One of the things I have learnt over the last five years in building my computer training company is that not all training companies are the same and not all training from these companies are the same. Plus, employers want to see who you have been trained by, how long ago you did your training and any qualifications that you may have from this training.

    This opens up an important issue at this point. When you undertake computer training in today’s marketplace, you will often simply do courses where you receive a Certificate of Attendance. For example, you might have been sent by your employer to do a Microsoft Word 2003 Level 1 day course. Now as this course is simply a one day course and you don’t get a certification from the course you will simply get a certificate of attendance. So, one important key issue you must address when writing your resume is to clearly differentiate your certification to your training courses.

    In the computer industry, there are many different certifications available for example, as an IT Professional you could undertake the following certifications –

    Microsoft Certified Systems Engineer Certification (Also known as the MCSE)
    Microsoft Certified Systems Administrator Certification (Also know as the MCSA)
    Microsoft Certified Database Administrator Certification (Also known as the MCDBA)
    CISCO Systems Engineer

    Now if you are like most people, you will have no interest in IT Professional Certifications but there are in fact non-IT Certifications available as well such as the Microsoft Office Specialist Certification.

    So how do we show these in a resume …

    When you are developing your resume it is always important to show both your Certifications and the computer training you have done. Always show your Certifications first and then the training you have attended. The reason for doing this is that your Certifications hold more weight then the training on its own. Also, as you put your certifications in always make sure you put down when you actually achieved the certification as well.

    For example I would document my qualifications in this way –

    Professional Certifications –

    30 July 2006 Microsoft Office 2003 Specialist Master Instructor

    15 June 2005 Microsoft Certified Desktop Support Technician

    Professional Certification Exams –

    7 July 2006 Microsoft Outlook 2003 Core Exam

    6 July 2006 Microsoft Access 2003 Core Exam

    5 July 2006 Microsoft PowerPoint 2003 Core Exam

    4 July 2006 Microsoft Excel 2003 Expert Exam

    3 July 2006 Microsoft Excel 2003 Core Exam

    2 July 2006 Microsoft Word 2003 Expert Exam

    1 July 2006 Microsoft Word 2003 Core Exam

    12 February 2005 Exam 70–271: Supporting Users and Troubleshooting a Microsoft Windows XP Operating System

    10 February 2005 Exam 70–272: Supporting Users and Troubleshooting Desktop Applications on a Microsoft Windows XP Operating System

    Professional Training –

    29 May 2005 Microsoft Word 2003 Level 1 (One-on-One Personal Computer Training)

    26 May 2005 Microsoft Excel 2003 Level 2 (One-on-One Personal Computer Training)

    22 – 25 May 2005 Microsoft Certified Desktop Support Technician (One-on-One Personal Computer Training)

    One of the other things you need to consider when writing your resume is to make sure that if one of your professional certifications comes with a logo that you use it in your resume. The reason for that is that the qualification will jump out at the reader. For example if you are a Microsoft Certified Systems Engineer and your logo is the first thing they see, the employer is more likely to put your resume on the pile to be considered. One of the things I have found from my own experience is that employers inherently hate having to go through the hiring process so the easier you make it for them to notice you are qualified the more likely you will get hired. I certainly encourage my students to put their professional Certification Logo’s at the start of the resume as close to your name as possible as this is

    Equipment Maintenance
    In today’s Machine Age, every business is wholly or partially dependent on equipment to carry out its activities. But with time, this equipment gets depreciated and loses its performance. Keeping this concern in view, smart businesses regularly spend money on Equipment Maintenance to ensure consistent performance and increase its lifespan as well.The best way to start Equipment Maintenance is by planning the whole maintenance process in advance, like time of maintenance, total cost involved, tools required to do the maintenance job and duration of the maintenance process, and so forth. The primary benefit of Planned Maintenance is that it helps you keep a check on equipment and rectify faults at early stages before they grow into much bigger headaches.Equipment Maintenance can be broken into four types depending upon the current situation. The first one is Preventive Maintenance (PM). In this maintenance mechanism, you can foresee common equipment-related problems and make changes to a system to avoid them. It is usually done under the guidance of experts, and is beneficial in decreasing downtime and availing consistence performance.The second type is Predictive Maintenance (PdM). This maintenance involves checking the current system health (e
    s training.

    This opens up an important issue at this point. When you undertake computer training in today’s marketplace, you will often simply do courses where you receive a Certificate of Attendance. For example, you might have been sent by your employer to do a Microsoft Word 2003 Level 1 day course. Now as this course is simply a one day course and you don’t get a certification from the course you will simply get a certificate of attendance. So, one important key issue you must address when writing your resume is to clearly differentiate your certification to your training courses.

    In the computer industry, there are many different certifications available for example, as an IT Professional you could undertake the following certifications –

    Microsoft Certified Systems Engineer Certification (Also known as the MCSE)
    Microsoft Certified Systems Administrator Certification (Also know as the MCSA)
    Microsoft Certified Database Administrator Certification (Also known as the MCDBA)
    CISCO Systems Engineer

    Now if you are like most people, you will have no interest in IT Professional Certifications but there are in fact non-IT Certifications available as well such as the Microsoft Office Specialist Certification.

    So how do we show these in a resume …

    When you are developing your resume it is always important to show both your Certifications and the computer training you have done. Always show your Certifications first and then the training you have attended. The reason for doing this is that your Certifications hold more weight then the training on its own. Also, as you put your certifications in always make sure you put down when you actually achieved the certification as well.

    For example I would document my qualifications in this way –

    Professional Certifications –

    30 July 2006 Microsoft Office 2003 Specialist Master Instructor

    15 June 2005 Microsoft Certified Desktop Support Technician

    Professional Certification Exams –

    7 July 2006 Microsoft Outlook 2003 Core Exam

    6 July 2006 Microsoft Access 2003 Core Exam

    5 July 2006 Microsoft PowerPoint 2003 Core Exam

    4 July 2006 Microsoft Excel 2003 Expert Exam

    3 July 2006 Microsoft Excel 2003 Core Exam

    2 July 2006 Microsoft Word 2003 Expert Exam

    1 July 2006 Microsoft Word 2003 Core Exam

    12 February 2005 Exam 70–271: Supporting Users and Troubleshooting a Microsoft Windows XP Operating System

    10 February 2005 Exam 70–272: Supporting Users and Troubleshooting Desktop Applications on a Microsoft Windows XP Operating System

    Professional Training –

    29 May 2005 Microsoft Word 2003 Level 1 (One-on-One Personal Computer Training)

    26 May 2005 Microsoft Excel 2003 Level 2 (One-on-One Personal Computer Training)

    22 – 25 May 2005 Microsoft Certified Desktop Support Technician (One-on-One Personal Computer Training)

    One of the other things you need to consider when writing your resume is to make sure that if one of your professional certifications comes with a logo that you use it in your resume. The reason for that is that the qualification will jump out at the reader. For example if you are a Microsoft Certified Systems Engineer and your logo is the first thing they see, the employer is more likely to put your resume on the pile to be considered. One of the things I have found from my own experience is that employers inherently hate having to go through the hiring process so the easier you make it for them to notice you are qualified the more likely you will get hired. I certainly encourage my students to put their professional Certification Logo’s at the start of the resume as close to your name as possible as this is

    Tips to Help Top Marketers Get Up and Fight in the Face of Failure
    Here’s a true story to shine a light on what can happen to top marketers in the face of failure. Details have been changed to protect the innocent.The Alpha Company has recently brought in a new marketing department head to drive revenues. Three months ago, company leaders sought outside counsel to reduce the marketing budget by 25% to compensate for downward trending revenues. Advisors said the lower budget could work if several marginal programs were cut and all remaining dollars were focused on the most important market segments.Upon arrival, the marketing leader is confronted with entrenched programs and people resistant to change. To new eyes, it is hard to spot the sacred cows because the organization does a poor job of tracking results. Another department head served as interim marketing leader and is not at all happy to lose the responsibility. Rather than help the new person sort things out, he makes it his job to alert the CEO about missteps the new marketing leader makes. This, in turn, makes the new marketing leader less willing to take risks. As a result, the 25% cut in the marketing budget is across the board, and the programs that can most likely improve financial results are rendered 25% less effective. Revenues decline fast. New
    So how do we show these in a resume …

    When you are developing your resume it is always important to show both your Certifications and the computer training you have done. Always show your Certifications first and then the training you have attended. The reason for doing this is that your Certifications hold more weight then the training on its own. Also, as you put your certifications in always make sure you put down when you actually achieved the certification as well.

    For example I would document my qualifications in this way –

    Professional Certifications –

    30 July 2006 Microsoft Office 2003 Specialist Master Instructor

    15 June 2005 Microsoft Certified Desktop Support Technician

    Professional Certification Exams –

    7 July 2006 Microsoft Outlook 2003 Core Exam

    6 July 2006 Microsoft Access 2003 Core Exam

    5 July 2006 Microsoft PowerPoint 2003 Core Exam

    4 July 2006 Microsoft Excel 2003 Expert Exam

    3 July 2006 Microsoft Excel 2003 Core Exam

    2 July 2006 Microsoft Word 2003 Expert Exam

    1 July 2006 Microsoft Word 2003 Core Exam

    12 February 2005 Exam 70–271: Supporting Users and Troubleshooting a Microsoft Windows XP Operating System

    10 February 2005 Exam 70–272: Supporting Users and Troubleshooting Desktop Applications on a Microsoft Windows XP Operating System

    Professional Training –

    29 May 2005 Microsoft Word 2003 Level 1 (One-on-One Personal Computer Training)

    26 May 2005 Microsoft Excel 2003 Level 2 (One-on-One Personal Computer Training)

    22 – 25 May 2005 Microsoft Certified Desktop Support Technician (One-on-One Personal Computer Training)

    One of the other things you need to consider when writing your resume is to make sure that if one of your professional certifications comes with a logo that you use it in your resume. The reason for that is that the qualification will jump out at the reader. For example if you are a Microsoft Certified Systems Engineer and your logo is the first thing they see, the employer is more likely to put your resume on the pile to be considered. One of the things I have found from my own experience is that employers inherently hate having to go through the hiring process so the easier you make it for them to notice you are qualified the more likely you will get hired. I certainly encourage my students to put their professional Certification Logo’s at the start of the resume as close to your name as possible as this is

    Surviving Network Marketing - Secrets Revealed
    If you have recently decided to become involved with a network marketing company or have been with one for years, there are two things you must know to survive and build a business that will pay you for life.1) Make sure you have a rock solid purpose. What do you love? What do you hate? What is really important to you? What situation do you want out of and never want to be in again? You may have heard this before, but this is going to be the single biggest factor in your success in network marketing. I'm not talking about goals or about money. When you own your own business you have to have discipline and a reason to "go to work" every day, even when you don't feel like it. Your purpose should make you emotional, get you excited, and down right touch your heart. You need a strong enough reason to do this business so that if what you are doing isn't working, you'll find another way. If you are wishy-washy in your purpose, you are setting yourself up for failure. Your purpose is your lifeline. Think of it this way: If you were told you had a life threatening disease and had 24 hours to make it across the country to a clinic for the cure, yet you didn't have a car or a nickel to your name; what would you do to get to that
    y 2005 Exam 70–272: Supporting Users and Troubleshooting Desktop Applications on a Microsoft Windows XP Operating System

    Professional Training –

    29 May 2005 Microsoft Word 2003 Level 1 (One-on-One Personal Computer Training)

    26 May 2005 Microsoft Excel 2003 Level 2 (One-on-One Personal Computer Training)

    22 – 25 May 2005 Microsoft Certified Desktop Support Technician (One-on-One Personal Computer Training)

    One of the other things you need to consider when writing your resume is to make sure that if one of your professional certifications comes with a logo that you use it in your resume. The reason for that is that the qualification will jump out at the reader. For example if you are a Microsoft Certified Systems Engineer and your logo is the first thing they see, the employer is more likely to put your resume on the pile to be considered. One of the things I have found from my own experience is that employers inherently hate having to go through the hiring process so the easier you make it for them to notice you are qualified the more likely you will get hired. I certainly encourage my students to put their professional Certification Logo’s at the start of the resume as close to your name as possible as this is the first item an employer will look at.

    When you are entering your certifications and your training you have undertaken into your resume make sure that you locate this information before your employment experience. There is a logical process to this and that is, if employers have defined in the employment advert that you must have say Microsoft Word experience, and your education information is first, then they will be able to tick this off in their check list that you have undertake Microsoft Word training.

    See employers are looking for two things and they are –

    1. Most employers prefer people who have had formal training or have some sort of certificate or certification

    2. Employers also like to see that you have had experience using the application.

    If you have had formal training and you have that showing first, then you will be noticed much more quickly. The other advantage in presenting your computer certifications first and then your training we are saying to the employer, look I am a certified person and these people say so plus I have had formal training.

    One of the last items you must consider when creating your resume is to ensure that you demonstrate in each job how you used your qualification or skills you learnt during the training in the job. For example, if the employer requests in the employment advert and says that you must have Advanced Microsoft Word training you must demonstrate how you have used your training in each job.

    If an employer says to me that I want someone who has Advanced Microsoft Word Training I would expect that person would have some of these skills –

    1. Be able to do a mail merge and filter the records in the mail merge
    2. Be able to create a template that somebody can use to fill in information using the form objects
    3. Be able to use fields and know the shortcuts for creating, editing and manipulating fields
    4. Be able to use tables and format the tables
    5. Be able to Track Changes in a document and Merge various versions of a document

    So, when you write employment history component of your resume you should be showing how you actually did some of those tasks in your day-to-day job. Keep in mind employers are not expecting that you will be doing this everyday, but you must clearly demonstrate where you have done this in the past.

    One of the other key things to remember is that when you have undertaken computer training in the past, your trainers should have reinforced the fact that you should know your key terminology and shortcuts. If you know your key terminology then you should be using that terminology in your resume to demonstrate you understand the requirements of the job. If you do not use this terminology in your resume then employers will not be able to ascertain just what your true comprehension level really is.

    The bottom line is this. Your resume is your advertisement to an employer that says, this is why you should hire me and what is in it for the employer if they hire you and if you do not sell yourself then why should they hire you. Remember one thing, if an employer is going to hire you, they are investing in you as a business. Just think, if the employer hires you for the next ten years and the job is worth $50,000 a year, you as an employee will earn $500,000. Which means the employer when he hires you is investing $500,000. Are you really worth $500,000? If you are then prove to the employer that you are.

    Too often I hear people complaining that they cannot get work. Ninety percent of the time, it is simply because the person complaining is not selling themselves effectively to the employer and in many cases, especially in today’s marketplace it is because they are not demonstrating clearly and effectively the computer skills they possess to their prospective employer.

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