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    If after resolving all objections and closing you are still getting the NO, then perhaps you have committed one of these common sales sins. Selling begins the second you answer the phone or enter the appointment. Make sure you avoid these from the start.

    1.Telling not selling

    Many professionals are eager to show how much they know. A customer asks a question and it’s off to the races. The salesperson rambles on addressing every last detail and then wonders why the borrower is indifferent and disinterested. You either bored them to death or confused them. Remember, it took you a long time to learn everything you know about your business so don’t try to squeeze it all into a 15 minute phone call. At least 60% of your conversation should be the customer telling you what they want. Ask questions and LISTE

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    answer the phone or enter the appointment. Make sure you avoid these from the start.

    1.Telling not selling

    Many professionals are eager to show how much they know. A customer asks a question and it’s off to the races. The salesperson rambles on addressing every last detail and then wonders why the borrower is indifferent and disinterested. You either bored them to death or confused them. Remember, it took you a long time to learn everything you know about your business so don’t try to squeeze it all into a 15 minute phone call. At least 60% of your conversation should be the customer telling you what they want. Ask questions and LIST

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    show how much they know. A customer asks a question and it’s off to the races. The salesperson rambles on addressing every last detail and then wonders why the borrower is indifferent and disinterested. You either bored them to death or confused them. Remember, it took you a long time to learn everything you know about your business so don’t try to squeeze it all into a 15 minute phone call. At least 60% of your conversation should be the customer telling you what they want. Ask questions and LIST
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    s indifferent and disinterested. You either bored them to death or confused them. Remember, it took you a long time to learn everything you know about your business so don’t try to squeeze it all into a 15 minute phone call. At least 60% of your conversation should be the customer telling you what they want. Ask questions and LIST
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    n’t try to squeeze it all into a 15 minute phone call. At least 60% of your conversation should be the customer telling you what they want. Ask questions and LISTEN!

    2. Bulldozing

    The hard sell is out. You know why? Because it rarely works. In our age of the Internet and media you are dealing with more educated and market savvy consumers. Many times the customer simply needs some time to absorb everything. Stay away from the idea that more is better. You can lock shaky deals all day and most of the time they will create more headaches and steal more of your time than they are worth. If you locked solid deals yesterday then you will have more time to lock new deals today.

    3. Um, err, uh…

    These bad habits are surefire ways to lose a deal. They scream,

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