rite postcards to my best clients with photographs of the holiday spot on the front. The clients really appreciate it because it’s genuine. Even better, often when I next visit the client I see the postcard still sitting in their office as a reminder of me. Now that’s how you effectively stay positioned Many salespeople today focus on how to overcome objections, how to make their presentations and how to close the sale. Considering that before you ever even have an objection to overcome you have to have a prospect I find it surprising that more time isn’t spent developing prospecting techniques.

The easiest way to rake in the big bucks in selling is to effectively prospect and qualify. Luckily for us sales people modern technologies such as email make it possible to contact thousands of prospects simultaneously at just the touch of a button. Now that’s what I like to call ‘power prospecting’!

Sometimes it’s best to keep it simple though. With all the advantages of the internet has also come the information overload age. You don’t want to aggravate your prospects with persistent annoying emails do you?

K.I.S.S. That’s keep it simple stupid; this well known phrase applies to selling too. Wouldn’t your clients appreciate the time and effort that goes into a proper post card more than an automatically generated email? Doesn’t it say something about you and your company? Personally when I’m on holidays somewhere I love to sit down for an hour once during my stay and take the time to handwrite postcards to my best clients with photographs of the holiday spot on the front. The clients really appreciate it because it’s genuine. Even better, often when I next visit the client I see the postcard still sitting in their office as a reminder of me. Now that’s how you effectively stay positioned i

he easiest way to rake in the big bucks in selling is to effectively prospect and qualify. Luckily for us sales people modern technologies such as email make it possible to contact thousands of prospects simultaneously at just the touch of a button. Now that’s what I like to call ‘power prospecting’!

Sometimes it’s best to keep it simple though. With all the advantages of the internet has also come the information overload age. You don’t want to aggravate your prospects with persistent annoying emails do you?

K.I.S.S. That’s keep it simple stupid; this well known phrase applies to selling too. Wouldn’t your clients appreciate the time and effort that goes into a proper post card more than an automatically generated email? Doesn’t it say something about you and your company? Personally when I’m on holidays somewhere I love to sit down for an hour once during my stay and take the time to handwrite postcards to my best clients with photographs of the holiday spot on the front. The clients really appreciate it because it’s genuine. Even better, often when I next visit the client I see the postcard still sitting in their office as a reminder of me. Now that’s how you effectively stay positioned

Sometimes it’s best to keep it simple though. With all the advantages of the internet has also come the information overload age. You don’t want to aggravate your prospects with persistent annoying emails do you?

K.I.S.S. That’s keep it simple stupid; this well known phrase applies to selling too. Wouldn’t your clients appreciate the time and effort that goes into a proper post card more than an automatically generated email? Doesn’t it say something about you and your company? Personally when I’m on holidays somewhere I love to sit down for an hour once during my stay and take the time to handwrite postcards to my best clients with photographs of the holiday spot on the front. The clients really appreciate it because it’s genuine. Even better, often when I next visit the client I see the postcard still sitting in their office as a reminder of me. Now that’s how you effectively stay positioned

. Wouldn’t your clients appreciate the time and effort that goes into a proper post card more than an automatically generated email? Doesn’t it say something about you and your company? Personally when I’m on holidays somewhere I love to sit down for an hour once during my stay and take the time to handwrite postcards to my best clients with photographs of the holiday spot on the front. The clients really appreciate it because it’s genuine. Even better, often when I next visit the client I see the postcard still sitting in their office as a reminder of me. Now that’s how you effectively stay positioned rite postcards to my best clients with photographs of the holiday spot on the front. The clients really appreciate it because it’s genuine. Even better, often when I next visit the client I see the postcard still sitting in their office as a reminder of me. Now that’s how you effectively stay positioned in front of your market in a positive light.

Another great idea for effective simple selling is to find out the birth date of everybody you meet. Did I say ‘everybody’? That’s right, everybody. You then keep a separate organising calendar and file with everyone’s birthday recorded in it and as they come up you post them a birthday card maybe with the words ‘thinking of you on your special day’ on the inside. Now the next time this person needs to purchase your product or service who do you think they’re going to contact? My money’s on the guy who sends the thoughtful birthday card, they won’t forget that quickly. I’ve heard of top sales champions who send out thousands, yes, thousands of birthday cards each year. Excessive? The only thing excessive is the money they make! These guys all do big numbers, without exception.

There is one important thing you must remember when you use these thoughtful methods however, and that is, make sure they know what you sell. You must include somewhere in your birthday card a reminder of what it is you sell but it has to be subtle. It can’t luck like a ploy to get them to buy from you so you have to just make sure they know without putting it too much in th