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Suggest You - Keeping Customers in the Loop: Ten Ideas to Help Employees Sell the Organization
How many times have you purchased leads from an Internet lead provider or direct mail vendor, only to wonder…Where are my leads? Has anyone called my lead? Did we sell cars from our leads? Are there any referrals?At the end of the month did your lead provider leave you with more questions than answers? What happens with your lot-ups? Are there follow-up and closing opportunities at the bottom of your sales rep’s drawer? What about those phone calls that come straight into the dealership? Is your lead on the back of a salesman’s business card?It has been our experience that dealers are most successful when they know which leads are producing the best return on their inve
Your organization benefits when your employees are educated regarding the services offered and they are able to make their expertise available to customers at the various access points. With a subtle suggestion or cross-sell to a customer, new business can appear and with virtually no additional expense.
Some solutions for selling the o
Linking and link exchanges are when two websites agree to display one another’s websites URL on their website. This usually happens o a specifically made page - The Link Page.Why Link Exchange?Links pages generally don't make great reading, their main purpose is to drive traffic and increase your websites popularity. They do this in an advertising promotion way. Visitors to other websites see your link and click on it. Your chances of this are increased if your link appears on a page with relevant information to your website content.But the main objective of links is for the purpose of search engines. Search engines count the number of links pointing to your website. They register each inboun
Healthcare administrators understand each employee has the power to retain customers and refer them to other services within the organization. However, the act of selling the organization is foreign to most healthcare employees. As a result customers perceive this lack of assertiveness as a sign the provider does not know or simply does not care about the customer’s ongoing or other health needs.
There is no better bang for your buck than training your employees to look for opportunities to “sell” your organization. Unlike traditional selling where the goal is to “get your business,” your customers see this form of selling as valuable and welcomed advice. After all, finding another provider is hard work!
Healthcare mystery shopping is one way to identify selling opportunities which have been missed. Perception Strategies, Inc. the nation’s largest provider of healthcare mystery shopping uses scenarios which give employees a chance to direct the mystery shopper to additional services within the hospital or healthcare system. Our research has shown that three times as many opportunities are passed up as taken.
A healthcare provider can achieve dramatic increases in business if associates are trained and encouraged to take advantage of selling opportunities. But in order for this to occur, three things must happen:
1. Employees must understand the financial benefit of their actions to the organization. 2. They must be able to recognize a sales opportunity. 3. They must know what services are available within their organization.
Do customers like being “sold” in a healthcare setting? Absolutely! They usually want as much help as they can get. Having everyone sell the organization is the ultimate win/win. Cross selling makes it easier for customers to maneuver through your organization while incrementally increasing your revenue.
Your organization benefits when your employees are educated regarding the services offered and they are able to make their expertise available to customers at the various access points. With a subtle suggestion or cross-sell to a customer, new business can appear and with virtually no additional expense.
Some solutions for selling the or
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of “Stickiness”. Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next business transaction. The cheapest and effective way is creating and promoting a mascot for your company. Television Ads could have this mascot as the central theme or as an add-on. These typically tend to stick to the audience than your product or company name. This is both good and bad; a good mascot tends to make the customers take ownership of the mascot. Meaning they like to display and talk about it to others, a copycat ch
There is no better bang for your buck than training your employees to look for opportunities to “sell” your organization. Unlike traditional selling where the goal is to “get your business,” your customers see this form of selling as valuable and welcomed advice. After all, finding another provider is hard work!
Healthcare mystery shopping is one way to identify selling opportunities which have been missed. Perception Strategies, Inc. the nation’s largest provider of healthcare mystery shopping uses scenarios which give employees a chance to direct the mystery shopper to additional services within the hospital or healthcare system. Our research has shown that three times as many opportunities are passed up as taken.
A healthcare provider can achieve dramatic increases in business if associates are trained and encouraged to take advantage of selling opportunities. But in order for this to occur, three things must happen:
1. Employees must understand the financial benefit of their actions to the organization. 2. They must be able to recognize a sales opportunity. 3. They must know what services are available within their organization.
Do customers like being “sold” in a healthcare setting? Absolutely! They usually want as much help as they can get. Having everyone sell the organization is the ultimate win/win. Cross selling makes it easier for customers to maneuver through your organization while incrementally increasing your revenue.
Your organization benefits when your employees are educated regarding the services offered and they are able to make their expertise available to customers at the various access points. With a subtle suggestion or cross-sell to a customer, new business can appear and with virtually no additional expense.
Some solutions for selling the o
Time and attendance is a human resource protocol designed to track actual employee hours and the leaves taken, in order to provide details to payroll. It is one of the largest categories for timesheet systems on the market and is a serious component of most payroll systems in manufacturing units, government, airports, border checkpoint, healthcare, retail, financial institutions, and educational organizations. Time and attendance helps to control time consuming in time tracking related processes. It is mainly used by companies which have more than hundreds or thousands of employees. It is used to simplify the workforce in the management of a company. Time and attendance provides a range of features including crea
A healthcare provider can achieve dramatic increases in business if associates are trained and encouraged to take advantage of selling opportunities. But in order for this to occur, three things must happen:
1. Employees must understand the financial benefit of their actions to the organization. 2. They must be able to recognize a sales opportunity. 3. They must know what services are available within their organization.
Do customers like being “sold” in a healthcare setting? Absolutely! They usually want as much help as they can get. Having everyone sell the organization is the ultimate win/win. Cross selling makes it easier for customers to maneuver through your organization while incrementally increasing your revenue.
Your organization benefits when your employees are educated regarding the services offered and they are able to make their expertise available to customers at the various access points. With a subtle suggestion or cross-sell to a customer, new business can appear and with virtually no additional expense.
Some solutions for selling the o
Call centers are becoming increasingly popular all over the world today, especially with companies now having a centralized customer service and support center. Call centers play a critical part in most modern companies, as they fulfill the need to create a strong link between a company and its customers. A call center is basically an office where inbound calls to the company are accepted and where outbound calls to customers and clients are made. Call centers are usually categorized into two types: inbound call centers and outbound call centers.An inbound call center typically supports calls received from a company’s clients and customers. In general, inbound call centers handle customer support, informat
1. Employees must understand the financial benefit of their actions to the organization. 2. They must be able to recognize a sales opportunity. 3. They must know what services are available within their organization.
Do customers like being “sold” in a healthcare setting? Absolutely! They usually want as much help as they can get. Having everyone sell the organization is the ultimate win/win. Cross selling makes it easier for customers to maneuver through your organization while incrementally increasing your revenue.
Your organization benefits when your employees are educated regarding the services offered and they are able to make their expertise available to customers at the various access points. With a subtle suggestion or cross-sell to a customer, new business can appear and with virtually no additional expense.
Some solutions for selling the o
It’s a tough job market out there. It is sufficiently tough that when you are lucky enough to get a job interview, make the most of the opportunity.Dress properly for the job you are being interviewed for and the company giving it.If you interview for a job as a mail clerk with a bank, for example, you might think “mail room equals casual clothes.” If the employer is local, it is a good idea to stroll through the lobby before the interview and absorb the ambiance. Ask “How do the people here dress?” Follow their lead.Employers spend a lot of money training new hires. Yes, even mail room clerks need to know more than how much postage costs. Companies like to spend money on those with the poten
Your organization benefits when your employees are educated regarding the services offered and they are able to make their expertise available to customers at the various access points. With a subtle suggestion or cross-sell to a customer, new business can appear and with virtually no additional expense.
Some solutions for selling the organization and keeping your customers in the loop are:
1. Launch a “This is Who We Are” internal organizational awareness campaign Make all employees aware of the services, locations, programs, expertise and “points of pride” (where your organization excels and who its stars are)” being offered by the organization.
2. Avoid “handing customers off” Expect employees to assume responsibility for customers they encounter. Passing them off to other employees usually inconveniences the customer by requiring them to restate their needs.
3. Recognize an opening by showing initiative and asking probing questions For example, “Do you currently have a doctor?” “Are you aware we have a service for that?” “Can I put you in touch with someone who can assist you?” “Would you like a tour of the facility?”
4. Anticipate the customer’s needs Healthcare professionals should use their experience to advance the customer to the next step.
5. Never say “I don’t know” Always provide a source and as much information as possible, for example, telephone numbers, addresses, and contact names.
6. Conduct an audit of all your handout materials Determine if brochures and directories are current, easy to use and accessible.
7. Survey your workforce Determine what they know about your services, facilities and programs. Develop programs and materials to fill the information gaps you identify.
8. Experience the organization’s website Encourage employees to go to your website and find information so they are more informed when a customer refers to it.
9. Make employees aware of the value of a relationship Do your employees know what a relationship is worth? Make them aware of the outcome if too many relationships are lost.
10. Gather competitive intelligence Determine what, if anything, competitors are doing to encour
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