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    ings along with next actions
  • Tracking of all commitments and next actions
  • When I committed these objectives to writing, I realized that one of the tools that I currently use to track daily activity could be modified to meet these objectives. This FHEM (flat head experienced moment) caused me to actually w

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    Every business owner to sales executive receives numerous sales leads each and every day from networking events to Internet opt-in lists. Tracking all these business sales leads becomes a burden and may result in duplicate efforts. However, no matter the challenge, the end result is that some sales leads tracking system must be developed or numerous opportunities may be lost forever.

    During the last 10 years, I have tried a variety of marketing and sales leads tracking systems. I first began with index cards as this was what I was using to before computers. (Yes, I am that old.) Then I began to use on-line services as well as programs within my own computer such as Outlook. Colleagues shared with me their various systems using electronic spreadsheets. However, within all those tracking systems some of which were excellent, I still found myself not being consistent. And I know that consistency is critical in keeping both your marketing and sales funnels filled.

    Recently, I set a goal to construct and implement a sales tracking system that would deliver to me the following:

    • Tracking of all sales leads with critical information including any potential fact finding
    • Tracking of all calls for first time appointments including additional information
    • Tracking of all meetings along with next actions
    • Tracking of all commitments and next actions

    When I committed these objectives to writing, I realized that one of the tools that I currently use to track daily activity could be modified to meet these objectives. This FHEM (flat head experienced moment) caused me to actually wi

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    loped or numerous opportunities may be lost forever.

    During the last 10 years, I have tried a variety of marketing and sales leads tracking systems. I first began with index cards as this was what I was using to before computers. (Yes, I am that old.) Then I began to use on-line services as well as programs within my own computer such as Outlook. Colleagues shared with me their various systems using electronic spreadsheets. However, within all those tracking systems some of which were excellent, I still found myself not being consistent. And I know that consistency is critical in keeping both your marketing and sales funnels filled.

    Recently, I set a goal to construct and implement a sales tracking system that would deliver to me the following:

    • Tracking of all sales leads with critical information including any potential fact finding
    • Tracking of all calls for first time appointments including additional information
    • Tracking of all meetings along with next actions
    • Tracking of all commitments and next actions

    When I committed these objectives to writing, I realized that one of the tools that I currently use to track daily activity could be modified to meet these objectives. This FHEM (flat head experienced moment) caused me to actually w

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    uter such as Outlook. Colleagues shared with me their various systems using electronic spreadsheets. However, within all those tracking systems some of which were excellent, I still found myself not being consistent. And I know that consistency is critical in keeping both your marketing and sales funnels filled.

    Recently, I set a goal to construct and implement a sales tracking system that would deliver to me the following:

    • Tracking of all sales leads with critical information including any potential fact finding
    • Tracking of all calls for first time appointments including additional information
    • Tracking of all meetings along with next actions
    • Tracking of all commitments and next actions

    When I committed these objectives to writing, I realized that one of the tools that I currently use to track daily activity could be modified to meet these objectives. This FHEM (flat head experienced moment) caused me to actually w

    Analyzing Your Competition
    The who, what, where, when, why, and howKnowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.Where do you start?1) Make a list of your competitors. Think big in this step. Don't just think abo
    a goal to construct and implement a sales tracking system that would deliver to me the following:

    • Tracking of all sales leads with critical information including any potential fact finding
    • Tracking of all calls for first time appointments including additional information
    • Tracking of all meetings along with next actions
    • Tracking of all commitments and next actions

    When I committed these objectives to writing, I realized that one of the tools that I currently use to track daily activity could be modified to meet these objectives. This FHEM (flat head experienced moment) caused me to actually w

    Market Yourself By Writing Articles For Trade Publications
    One idea a lot of marketers have never tried is writing articles for trade publications.If your business serves a particular industry group, chances are that industry has at least one trade magazine that needs good articles to publish.This is one more reason to target a niche in your marketing efforts. Everything seems to go so much more smoothly when you zero in on a group of potential clients who all have sim
    ings along with next actions
  • Tracking of all commitments and next actions
  • When I committed these objectives to writing, I realized that one of the tools that I currently use to track daily activity could be modified to meet these objectives. This FHEM (flat head experienced moment) caused me to actually wince because the answer was in front of me this entire time.

    I use a 4 point system to keep my marketing activity and selling activity focused so that I can secure the revenue goals within my strategic plan. This is a simple plan and I am not sure who invented it. Each week the goal is to accumulate 20 points or 5 points per day. You reward yourself as follows:

    • One point for a lead
    • Two points for making an appointment
    • Three points for making the meeting
    • Four point for closing the deal or gaining commitment

    I then constructed a spreadsheet where the first page was for leads, second page for appointments, you get the picture. Also, since I have the habit of always acknowledging referrals I inserted after the leads page to make sure that thank you notes have been mailed.

    Within my marketing plan, my goal is to speak at least two times each month because I consistently secure one client from each speaking engagement or keynote I added another page to track speaking engagements as well as again to ensure that I send the proper acknowledgements.

    As your marketing and selling activity increases, having a funnel that is part of the Five Universal Funnels Laws for Business and works w

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