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Suggest You - What Makes The Sale: The Sale Or The Salesperson?
Cleveland employment agents are very professional and very systematic on performing with the latest technologies. They implement the advanced processes and methodologies while conducting career programs, recruitment form client companies and to the candidates. Candidates are the main resources in the process of employment. The agencies keep making student update every time. They continue with the career building once a candidate is registered with them. They build profiles for candidates based on education, skill sets, employment, salary, and experience. They provide high growth and high wage occupatio
- They constantly assumed the customer will buy whatever they recommend. At the same time, they were never pushy or employing hard-selling techniques. Whenever their suggestions were rejected, they responded with lightning speed: “Oh you like the other one better?” or “How about this one?”
- I even heard one customer who was there before we came in comment:
“I’m tired of trying more clothes.” And her assistant responded without missi
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Anyways, I accompanied her through her increasingly long journey, making strategic comments such as “Uh Hum”, “Turn around”, “That one is better” and occasionally “Wow! Sexy! Get this one!”
What amazed me was her ability to shut out all the other surrounding activities and just focus on what she was doing (quest of upgrading wardrobe). You can imagine the bustling activities surrounding us, in a shopping centre, on a Great Singapore Sale weekend! While I was “doing my best” with my “Uh Hum’s and “Turn round’s”, I subconsciously sensed something interesting happening. It took me almost a second before realizing it.
The boutique shop we were in was so packed with customers, while the shops on either sides of it were almost empty! The marketer inside of me stood up and took notice.
The shop we were in had three shop assistants, all extremely busy helping customers. All five fitting rooms were full. More and more onlookers were coming into the shop to shop!
In contrast, the two other shops only had the occasional shopper walking in. They had only one or two assistants who were sitting at one corner, chatting. When they approach the shoppers, the shoppers left. Interesting!
I decided to analyze the situation closer while still doing my “Uh Hum’s”. There is persuasion in action! And my wife was one of the player…
Here’s a list of ‘tactic’ the assistants used to create that magical sales phenomenon:
- The assistants addressed every female as a “Ms” (no matter how young or old the customers were) and with a bright a cheerful smile on their face, making the customer feel good the moment they walked in.
- All the assistants wore the clothes from the shop. They dressed appropriately according to their body shape and in a similar fashion. In short, they all looked presentable and rather attractive.
- They acted as consultants and fashion helpers: They went “Hmm… Ms, with your frame I would recommend this top with this pair of pants.”
- Whenever a customer was trying out a piece of clothing they would ask them to step out of the fitting room and adjust the dress/skirt/pants, etc, for them so it fell ever so beautifully on the figure.
- They constantly brought the customers more clothing to try on. “This will look great with that you know. Just try it on.”, “How about this one?” as they threw other sizes/colors of the recommended clothing over the fitting room door. They were constantly up-selling.
- They constantly assumed the customer will buy whatever they recommend. At the same time, they were never pushy or employing hard-selling techniques. Whenever their suggestions were rejected, they responded with lightning speed: “Oh you like the other one better?” or “How about this one?”
- I even heard one customer who was there before we came in comment:
“I’m tired of trying more clothes.” And her assistant responded without missin
When we talk about employees, the first thing that comes up in minds for management is their work hours. Is that utilized to the optimum, are there areas where employees needs monitoring to improve productivity. It is easy now a day to implement a time tracking system in any organization to track employee-working hours. With this, the basic human resource function is taken care.However, the issue of employees coming in late, forgetting to punch in their attendance, spending more time in breaks comes into light and these issues takes away human resource disciplines. To counter these, salaries of
The boutique shop we were in was so packed with customers, while the shops on either sides of it were almost empty! The marketer inside of me stood up and took notice.
The shop we were in had three shop assistants, all extremely busy helping customers. All five fitting rooms were full. More and more onlookers were coming into the shop to shop!
In contrast, the two other shops only had the occasional shopper walking in. They had only one or two assistants who were sitting at one corner, chatting. When they approach the shoppers, the shoppers left. Interesting!
I decided to analyze the situation closer while still doing my “Uh Hum’s”. There is persuasion in action! And my wife was one of the player…
Here’s a list of ‘tactic’ the assistants used to create that magical sales phenomenon:
- The assistants addressed every female as a “Ms” (no matter how young or old the customers were) and with a bright a cheerful smile on their face, making the customer feel good the moment they walked in.
- All the assistants wore the clothes from the shop. They dressed appropriately according to their body shape and in a similar fashion. In short, they all looked presentable and rather attractive.
- They acted as consultants and fashion helpers: They went “Hmm… Ms, with your frame I would recommend this top with this pair of pants.”
- Whenever a customer was trying out a piece of clothing they would ask them to step out of the fitting room and adjust the dress/skirt/pants, etc, for them so it fell ever so beautifully on the figure.
- They constantly brought the customers more clothing to try on. “This will look great with that you know. Just try it on.”, “How about this one?” as they threw other sizes/colors of the recommended clothing over the fitting room door. They were constantly up-selling.
- They constantly assumed the customer will buy whatever they recommend. At the same time, they were never pushy or employing hard-selling techniques. Whenever their suggestions were rejected, they responded with lightning speed: “Oh you like the other one better?” or “How about this one?”
- I even heard one customer who was there before we came in comment:
“I’m tired of trying more clothes.” And her assistant responded without missi
Often when I facilitate management workshops on the subject of employee motivation, managers complain that they have too few ways to reward their employees. Many of them say that without an extra budget, they have no way to reward employees. However, as the workshop progresses, participants become aware and come up with a long list of ideas for rewarding their team members.In case you find youself in need for a creative idea to boost employee motivation without making a 50% pay raise - here is a selected list:Share the employee's success with their family:
I decided to analyze the situation closer while still doing my “Uh Hum’s”. There is persuasion in action! And my wife was one of the player…
Here’s a list of ‘tactic’ the assistants used to create that magical sales phenomenon:
- The assistants addressed every female as a “Ms” (no matter how young or old the customers were) and with a bright a cheerful smile on their face, making the customer feel good the moment they walked in.
- All the assistants wore the clothes from the shop. They dressed appropriately according to their body shape and in a similar fashion. In short, they all looked presentable and rather attractive.
- They acted as consultants and fashion helpers: They went “Hmm… Ms, with your frame I would recommend this top with this pair of pants.”
- Whenever a customer was trying out a piece of clothing they would ask them to step out of the fitting room and adjust the dress/skirt/pants, etc, for them so it fell ever so beautifully on the figure.
- They constantly brought the customers more clothing to try on. “This will look great with that you know. Just try it on.”, “How about this one?” as they threw other sizes/colors of the recommended clothing over the fitting room door. They were constantly up-selling.
- They constantly assumed the customer will buy whatever they recommend. At the same time, they were never pushy or employing hard-selling techniques. Whenever their suggestions were rejected, they responded with lightning speed: “Oh you like the other one better?” or “How about this one?”
- I even heard one customer who was there before we came in comment:
“I’m tired of trying more clothes.” And her assistant responded without missi
Make sure the condition of the property you want to buy will survive market conditions before seeking a commercial real estate mortgage. When you go to purchase a new residence, a good lender does a thorough financial background check on the individual seeking to borrow money. On the other hand, when you go to apply for a commercial real estate mortgage, the lender’s greatest concern is the property. Some of the most important issues include your credit score. But that’s not enough. The lender wants to make sure the property is in pristine condition and will survive tumultuous market conditions.
- They acted as consultants and fashion helpers: They went “Hmm… Ms, with your frame I would recommend this top with this pair of pants.”
- Whenever a customer was trying out a piece of clothing they would ask them to step out of the fitting room and adjust the dress/skirt/pants, etc, for them so it fell ever so beautifully on the figure.
- They constantly brought the customers more clothing to try on. “This will look great with that you know. Just try it on.”, “How about this one?” as they threw other sizes/colors of the recommended clothing over the fitting room door. They were constantly up-selling.
- They constantly assumed the customer will buy whatever they recommend. At the same time, they were never pushy or employing hard-selling techniques. Whenever their suggestions were rejected, they responded with lightning speed: “Oh you like the other one better?” or “How about this one?”
- I even heard one customer who was there before we came in comment:
“I’m tired of trying more clothes.” And her assistant responded without missi
Communication for business development purposes is a very specialized area. When I was a bank consultant establishing private banks around the nation, one of the first things I did after signing a contract with a bank was to sit down and review all of the written communications pieces sent to clients, prospects, and to strangers.The purpose of a business development letter is to create prospects. The purpose of a sales letter is to sell your company and its products to prospects. Most marketers confuse the two. They are two separate letters. Marketers think a business development letter sells pr
- They constantly assumed the customer will buy whatever they recommend. At the same time, they were never pushy or employing hard-selling techniques. Whenever their suggestions were rejected, they responded with lightning speed: “Oh you like the other one better?” or “How about this one?”
- I even heard one customer who was there before we came in comment:
“I’m tired of trying more clothes.” And her assistant responded without missing a beat: “Just this last one. I think it will look great on you!” And the customer gave in, with a smile!
When I realized what was happening, I snapped out of my admiration of their smoother-than-oil persuasive sales system and exerted my ‘husband’ authority! I said “Dear, do you want to see the other shops…? It’s almost dinner time, you know.”
Did Olivia buy more than she thought she would from the shop? Yes. Did the other customers buy more than they expected there? Yes Did they feel good about buying? Yes
Amazing! Here’s the essence of their persuasive power: They treat and serve the customers so luxuriously, and always with a smile so that all the customers felt fantastic! They consciously or unconsciously induced a state of happiness in their customers. And the customers unconsciously linked that feeling to the clothing they were trying on. They ended up buying those clothes to retain the good feelings. Humans are emotion junkies. Remember that and you can make your fortunes!
There was another significant persuasion law at play. As the customers received such great service, being pampered and fussed over, they felt obliged to buy the clothes as they didn’t want to ‘disappoint’ the assistants!
Of course when the passersby saw so many people queuing up to try clothes and pay for their purchases in that particular shop, they too were drawn to it. Yet another law of persuasion: Social Validation. If everyone else liked the shop, it must have really great treasures there.
What a great strategy! Imagine what you can do by duplicating some of the strategies in your business today.
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