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Suggest You - Presentations - What Audiences Want And What They Definitely Do Not Want
An elevator pitch is basically a quick introduction that doesn't sound too canned. You want to work on fine-tuning something that is anywhere from ten to twenty seconds. You use this speech whenever you meet a prospect that you meet at any kind of event. Your pitch should
• To be made to make an enormous jump to relate what is said to their circumstances
And they do not want to listen to someone whose lack of preparation makes it clear they have no respect for the audience. As with most things in life, preparation and planning is everything.
It is important to remember that as the presenter or speaker, we are there for our audience
Do you give up easily? Do you decide to take the easy way out? When the others run off to the bar for early refreshments on a Friday afternoon, are you with them? Or, are you the type that makes phone calls right up to the end of the day just before the weekend, hoping t
Unfortunately, public speaking is not something that comes naturally to most of us. Without prior training in the basics of timing, body language, humour, organisation and all the other skills that go into the act of public speaking, even the smartest, liveliest and most articulate individual can wither in the glare of "the spotlight”.
What Do Audiences Want?
• To feel you ‘know your stuff’
• That you look the part
• That you respect them and acknowledge their situation and views
• To find what you say links with what they want from you
• To have sufficient information to make a considered judgement about what you say (they will ‘weigh it up’)
• To be clear about any action necessary - at the end
And above all to find it understandable, interesting and a good fit with the audience and the occasion.
And In Summary: What They Most Definitely Do Not Want?
• To be confused
• To be blinded with science / technicalities or jargon
• ‘Lost’ in the structure (or lack of it)
• To be talked down to
• To be made to struggle to understand inappropriate language
• To be made to make an enormous jump to relate what is said to their circumstances
And they do not want to listen to someone whose lack of preparation makes it clear they have no respect for the audience. As with most things in life, preparation and planning is everything.
It is important to remember that as the presenter or speaker, we are there for our audience,
So often we hear about dishonesty in ethics in business and government. We hear of Democratic Senators and Congressmen who will not listen to you unless you donate money to their campaigns and this goes for citizens and business people alike. It is no wonder that many busi
Unfortunately, public speaking is not something that comes naturally to most of us. Without prior training in the basics of timing, body language, humour, organisation and all the other skills that go into the act of public speaking, even the smartest, liveliest and most articulate individual can wither in the glare of "the spotlight”.
What Do Audiences Want?
• To feel you ‘know your stuff’
• That you look the part
• That you respect them and acknowledge their situation and views
• To find what you say links with what they want from you
• To have sufficient information to make a considered judgement about what you say (they will ‘weigh it up’)
• To be clear about any action necessary - at the end
And above all to find it understandable, interesting and a good fit with the audience and the occasion.
And In Summary: What They Most Definitely Do Not Want?
• To be confused
• To be blinded with science / technicalities or jargon
• ‘Lost’ in the structure (or lack of it)
• To be talked down to
• To be made to struggle to understand inappropriate language
• To be made to make an enormous jump to relate what is said to their circumstances
And they do not want to listen to someone whose lack of preparation makes it clear they have no respect for the audience. As with most things in life, preparation and planning is everything.
It is important to remember that as the presenter or speaker, we are there for our audience
Losing your job can be devastating. You have to deal with loss of income, colleagues, perks (e.g. a company car) plus wondering how you will manage – when will you get another job, how will you cope financially etc. There is also the underlying feeling of rejection – rej
• To feel you ‘know your stuff’
• That you look the part
• That you respect them and acknowledge their situation and views
• To find what you say links with what they want from you
• To have sufficient information to make a considered judgement about what you say (they will ‘weigh it up’)
• To be clear about any action necessary - at the end
And above all to find it understandable, interesting and a good fit with the audience and the occasion.
And In Summary: What They Most Definitely Do Not Want?
• To be confused
• To be blinded with science / technicalities or jargon
• ‘Lost’ in the structure (or lack of it)
• To be talked down to
• To be made to struggle to understand inappropriate language
• To be made to make an enormous jump to relate what is said to their circumstances
And they do not want to listen to someone whose lack of preparation makes it clear they have no respect for the audience. As with most things in life, preparation and planning is everything.
It is important to remember that as the presenter or speaker, we are there for our audience
1. Do What You Love.Have you ever noticed we usually love to do the things we're best at? So what's your strength? Discover your passion and excel at what you do.2. Create Work/Life Balance.It really can be done with a little planning and prioritizing.
And above all to find it understandable, interesting and a good fit with the audience and the occasion.
And In Summary: What They Most Definitely Do Not Want?
• To be confused
• To be blinded with science / technicalities or jargon
• ‘Lost’ in the structure (or lack of it)
• To be talked down to
• To be made to struggle to understand inappropriate language
• To be made to make an enormous jump to relate what is said to their circumstances
And they do not want to listen to someone whose lack of preparation makes it clear they have no respect for the audience. As with most things in life, preparation and planning is everything.
It is important to remember that as the presenter or speaker, we are there for our audience
So far in the past two years now we have seen a rocky road at HP. First Carle Fiorina CEO of HP was sacked after her comments about accountants and lawyers at the Davos Convention and the messy Compaq Merger. But now we have Mrs. Dunn the CEO of HP in 2006 being sacked for
• To be made to make an enormous jump to relate what is said to their circumstances
And they do not want to listen to someone whose lack of preparation makes it clear they have no respect for the audience. As with most things in life, preparation and planning is everything.
It is important to remember that as the presenter or speaker, we are there for our audience, they are not there for us – we must earn the right by proving our credibility, to be standing in front of them.
Copyright © 2006 Jonathan Farrington. All rights reserved
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