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  • Suggest You - Should Your Sales Letter Be Long Or Short?

    The Problem With Shopping Mall Car Giveways
    Going shopping or are you being shopped, that is the question? But that may be the case if you fall into prize scams in exchange for your valuable personal information, such as your name, address, email address, and phone number. If you do fall prey to this type of marketing, expect to see your mailbox fill to the brim in the coming months after the promotion.Have you ever registered to win a car at a shopping mall? Have you given all of the information they ask for? Did it ever o
    ve gained a prospects trust they will eagerly become a customer and await further recommendations from you.

    A trusting customer...

    This is where you start to make real money - by repeat selling to a list of hot customers.

    Trusting customers will eagerly buy products that you recommend and you may be lucky to develop such good relationships with your customers that they become life-long customers and buy on your word alone.

    This puts a big responsibility on your shoulders - trust is the key issue here and never to be undervalued.

    So, whatever you sell,

    Six Sigma Tools for Process Control
    Aim for perfection.That’s a pretty lofty concept. It’s definitely not easy – especially when speaking of core business processes. Moving toward perfection requires measurement, analysis and documentation. And if you really want perfection, then you need more sophisticated tools. But is driving toward that ideal of perfection worth the effort?If you want to increase quality and dramatically save costs in production, then, yes, the road to perfection is definitely worth the
    Which type of sales letter generates the most sales, a long one or a short one?

    No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers.

    (And notice I capitalized the word 'interesting' because if your sales copy is boring nothing will keep the reader glued to it - no matter how short it is.)

    Why is the long sales letter more effective?

    A long and exciting sales letter keeps your prospects glued to your page from beginning to end, it focuses them on your words, words that will produce a strong feeling of companionship with you and make your prospects want to take your desired action which is to buy your product.

    Long copy also gives you the opportunity to tell your prospect everything about your product, you can create word pictures in it so that your prospect can see your product in his mind and imagine himself getting the benefits from owning it.

    If you write only a short sales letter you never have the chance to fully explain the benefits of your product or answer any questions that your prospect may raise.

    You are not able to talk to your prospect in person so you have to rely on your sales letter to do the talking for you. This means that it must answer every possible objection, displace any resistance and fully implant in your prospects mind the better life he will have from owning your product.

    This is almost impossible to do with short copy.

    The concept of companionship is also very important and is something you should always keep in your mind whenever you write a sales letter.

    You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.

    They must let your prospects know that you genuinely feel for them.

    This will build up a strong sense of security and trust with them, they will believe you can help them in their need and eagerly await the solution you have to their problems.

    For this very same reason you have to address your letter to one person and talk to him/her as you would a cherished friend. (I have a post it note with these words written out in capitals, glued to the top of my monitor to remind me!)

    Once you have gained a prospects trust they will eagerly become a customer and await further recommendations from you.

    A trusting customer...

    This is where you start to make real money - by repeat selling to a list of hot customers.

    Trusting customers will eagerly buy products that you recommend and you may be lucky to develop such good relationships with your customers that they become life-long customers and buy on your word alone.

    This puts a big responsibility on your shoulders - trust is the key issue here and never to be undervalued.

    So, whatever you sell,

    Feng Shui Your Office and Be More Productive
    If you work in an office, you probably spend eight hours a day (at least) cooped up in a tiny, drab cubicle. While you may feel resigned to your fate, there is hope for this dreary existence. We’ve laid out five steps to feng shui your office that will make it a more productive environment, so you can get ahead at your job—and enjoy your surroundings in the mean time.1. Color—Color can play a huge role in your office environment. Colors like blues and greens are calming, which can be
    strong feeling of companionship with you and make your prospects want to take your desired action which is to buy your product.

    Long copy also gives you the opportunity to tell your prospect everything about your product, you can create word pictures in it so that your prospect can see your product in his mind and imagine himself getting the benefits from owning it.

    If you write only a short sales letter you never have the chance to fully explain the benefits of your product or answer any questions that your prospect may raise.

    You are not able to talk to your prospect in person so you have to rely on your sales letter to do the talking for you. This means that it must answer every possible objection, displace any resistance and fully implant in your prospects mind the better life he will have from owning your product.

    This is almost impossible to do with short copy.

    The concept of companionship is also very important and is something you should always keep in your mind whenever you write a sales letter.

    You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.

    They must let your prospects know that you genuinely feel for them.

    This will build up a strong sense of security and trust with them, they will believe you can help them in their need and eagerly await the solution you have to their problems.

    For this very same reason you have to address your letter to one person and talk to him/her as you would a cherished friend. (I have a post it note with these words written out in capitals, glued to the top of my monitor to remind me!)

    Once you have gained a prospects trust they will eagerly become a customer and await further recommendations from you.

    A trusting customer...

    This is where you start to make real money - by repeat selling to a list of hot customers.

    Trusting customers will eagerly buy products that you recommend and you may be lucky to develop such good relationships with your customers that they become life-long customers and buy on your word alone.

    This puts a big responsibility on your shoulders - trust is the key issue here and never to be undervalued.

    So, whatever you sell,

    Interviewing Skills Every Manager Should Have
    Introduction:Whether it a major part of your job or a one –off task, interviewing candidates to fill positions can be complex, time-consuming process that requires careful consideration and planning. This section will help you device a strategy to eliminate many of the problems involved in interviewing , enabling you to recruit the best candidate every time. Clear information helps you to take effective action at each stage of the process, form the initial definition of job requireme
    ospect in person so you have to rely on your sales letter to do the talking for you. This means that it must answer every possible objection, displace any resistance and fully implant in your prospects mind the better life he will have from owning your product.

    This is almost impossible to do with short copy.

    The concept of companionship is also very important and is something you should always keep in your mind whenever you write a sales letter.

    You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.

    They must let your prospects know that you genuinely feel for them.

    This will build up a strong sense of security and trust with them, they will believe you can help them in their need and eagerly await the solution you have to their problems.

    For this very same reason you have to address your letter to one person and talk to him/her as you would a cherished friend. (I have a post it note with these words written out in capitals, glued to the top of my monitor to remind me!)

    Once you have gained a prospects trust they will eagerly become a customer and await further recommendations from you.

    A trusting customer...

    This is where you start to make real money - by repeat selling to a list of hot customers.

    Trusting customers will eagerly buy products that you recommend and you may be lucky to develop such good relationships with your customers that they become life-long customers and buy on your word alone.

    This puts a big responsibility on your shoulders - trust is the key issue here and never to be undervalued.

    So, whatever you sell,

    Every Business Organization Needs Data Entry Services
    Data entry is the main component of any business firm. They use this to maintain records of all sorts in a properly way. Although it seems to be an easier task but this is not the scenario, the work has to be done very cautiously and efficiently by the professional as data is very crucial. Data is priceless for any organization irrespective of their size and strength. Today, huge changes in the business industry have taken place and so businesses are adopting such new advanced techniques. T
    you understand where they are coming from and what their problems are.

    They must let your prospects know that you genuinely feel for them.

    This will build up a strong sense of security and trust with them, they will believe you can help them in their need and eagerly await the solution you have to their problems.

    For this very same reason you have to address your letter to one person and talk to him/her as you would a cherished friend. (I have a post it note with these words written out in capitals, glued to the top of my monitor to remind me!)

    Once you have gained a prospects trust they will eagerly become a customer and await further recommendations from you.

    A trusting customer...

    This is where you start to make real money - by repeat selling to a list of hot customers.

    Trusting customers will eagerly buy products that you recommend and you may be lucky to develop such good relationships with your customers that they become life-long customers and buy on your word alone.

    This puts a big responsibility on your shoulders - trust is the key issue here and never to be undervalued.

    So, whatever you sell,

    Successful Tendering - There Are Many Solutions
    There are many solutions for a great tender submission.One of the great mysteries of the “open” competitive tendering process is that each of us has experienced defeat. What mystifies us is that there must have been a mistake – we had the best solution. Of course we did. So did the other three unsuccessful tenderers as did, we hope, the successful one!So, consider this hypothetical tender, which simply asks for a proposal to “make the following equation true by only
    ve gained a prospects trust they will eagerly become a customer and await further recommendations from you.

    A trusting customer...

    This is where you start to make real money - by repeat selling to a list of hot customers.

    Trusting customers will eagerly buy products that you recommend and you may be lucky to develop such good relationships with your customers that they become life-long customers and buy on your word alone.

    This puts a big responsibility on your shoulders - trust is the key issue here and never to be undervalued.

    So, whatever you sell, ensure it is of a genuinely high standard and that you've tried it out yourself before offering it to your client.

    To sum up...

    The more relevant, interesting copy you write, the better.

    Yes, some people will say they do not like to read a long sales letter and when they say that you know that they are NOT going to be your customer.

    Also, if they were to become your customer, they probably would not have the patience with your product or service either, which can often lead to increased support requests and requests for refunds.

    Is this the type of person you want to do business with?

    No!

    So longer copy can also act as a qualification step for your prospects - you want to build up a customer base of highly targeted clients who will buy at your recommendation because of the trust you've built up with them.

    Use your sales copy to weed out the 'rubbish' so that you only work with clients who have a genuine interest in working with you.

    Copyright 2006 Stuart Elliott

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