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    International Marketing
    Before you consider entering into the international market, do as much research as you can. It is a whole new world outside the U.S., and it is very easy to make a fatal mistake. The following are just some of the market
    e customer a free
    It's OK to Be Human
    There are a few people in business who can remember LP Records, Eight Track Tapes, Cassettes, or Monochrome Monitors. There a few who can remember using the phone, as opposed to email, or even a time when we would walk dow
    There are many ways to increase sales. One of my favorites is to give the customer a free i
    Benchmarking Your Way To Success
    Bench MarkingWhat is bench marking all about? Benchmarking is the process of observation and validation of procedures and practices that the most successful companies employ. They set the standard for success. Who
    s to increase sales. One of my favorites is to give the customer a free
    Something Toxic on the Ceiling
    I got a phone call from a magazine writer who was working on a story. Turns out that Stanford University put out a research study looking at what barriers exist for women in the corporate world. They talked to something li
    s. One of my favorites is to give the customer a free
    Acquire New Business
    A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you've got the right mix of work, clients and employees you should be looking for new opportunities. Yo
    ites is to give the customer a free
    Are You Losing 50% or More of Potential Clients?
    If your prospects don't know how you can help them or view you as an expert you’re not going to get their business! If your marketing doesn't help them instantly understand why they need you and then go on to educate them
    e customer a free item with purchase. This could be a product in-store, from another compan

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