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    point out the obvious effect of discounting: a discount is a cost that comes directly off of bottom line profits. But there is another effect of discounting that is often overlooked. Have you
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    If you are in a sales situation, how do you deal with sales objections where your price is too high? Do you offer to lower the price or to give a discount on the regular price? All too often, it seems that the easiest way to clinch a deal is to drop our price.

    There is no doubt that discounting your price could provide you with a quick win and, even as a policy, terms like 10% off for cash payments can occasionally improve overall sales. However, without careful planning, discounting can severely impact on your business’ profitability.

    Apart from discounting, there are many ways to handle price objections. But for brevity of this article, we will look at discounting through the bean counter’s eyes – the finances.

    Your accountant will be quick to point out the obvious effect of discounting: a discount is a cost that comes directly off of bottom line profits. But there is another effect of discounting that is often overlooked. Have you

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    it seems that the easiest way to clinch a deal is to drop our price.

    There is no doubt that discounting your price could provide you with a quick win and, even as a policy, terms like 10% off for cash payments can occasionally improve overall sales. However, without careful planning, discounting can severely impact on your business’ profitability.

    Apart from discounting, there are many ways to handle price objections. But for brevity of this article, we will look at discounting through the bean counter’s eyes – the finances.

    Your accountant will be quick to point out the obvious effect of discounting: a discount is a cost that comes directly off of bottom line profits. But there is another effect of discounting that is often overlooked. Have you

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    off for cash payments can occasionally improve overall sales. However, without careful planning, discounting can severely impact on your business’ profitability.

    Apart from discounting, there are many ways to handle price objections. But for brevity of this article, we will look at discounting through the bean counter’s eyes – the finances.

    Your accountant will be quick to point out the obvious effect of discounting: a discount is a cost that comes directly off of bottom line profits. But there is another effect of discounting that is often overlooked. Have you

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    ere are many ways to handle price objections. But for brevity of this article, we will look at discounting through the bean counter’s eyes – the finances.

    Your accountant will be quick to point out the obvious effect of discounting: a discount is a cost that comes directly off of bottom line profits. But there is another effect of discounting that is often overlooked. Have you

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    point out the obvious effect of discounting: a discount is a cost that comes directly off of bottom line profits. But there is another effect of discounting that is often overlooked. Have you considered, in your particular business, what extra effort is required to recover your “lost” profits? You may have more sales and, sometimes even a higher turnover, but do you know exactly how your discount affects the profitability of your business?

    A brief example will demonstrate this: WidgeCo makes and sells widgets, which normally retail at $100 each. 500 widgets are sold each month, giving WidgeCo a monthly turnover of $50 000. The direct cost of producing and selling each widget is $60, which is made up of raw materials, sales commissions, transport etc. These variable costs are aggregated each month into a cost of sales figure of $30 000. In addition to cost of sales, WidgeCo spends $10 000 on fixed costs (FC) such as rent and salaries.

    We

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