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The First Great PR Man
PT Barnum (born Phineas Taylor Barnum) is best known for being a great showman who staged elaborate extravaganzas through his world-famous Ringling Brothers and Barnum and Bailey Circus, a top attraction during the latter-1800s. For many of today's PR professionals, he is also the first great PR man.Barnum first made it to the public eye in 1835 when he staged exhibits showcasing a blind and near-paralyzed African-American woman named Joice Heth whom he claimed was the nurse of George Washington and was over 160 years old. Heth died in 1836 and was declared to be 70 years old. Barnum's hoax was revealed, but this hardly deterred him from a lifetime of similar initiatives.Starting in 1841, Barnum staged elaborate spectacles in New York

the presentation with an attack on their position.

Keep in mind that you are only trying to persuade on one point; don

Motivation for Entrepreneurs
One of the biggest problems new entrepreneurs have is that they get discouraged. Some get discouraged more easily than others, but regardless of your tolerance level for disappointment, becoming discouraged is a natural emotion for all entrepreneurs. The difference between a successful entrepreneur and unsuccessful one is how you deal with the discouragement.I am going to be very blunt, not all of us will become successful. This is an economic impossibility! If everybody on earth had one million dollars, then having one million dollars is the norm. How can you be rich if everybody has the same amount of money? Wealth is not measured by an actual number; in other words, having a million dollars does not necessarily make you wealthy. My

In my years of speaking, I have dealt with many unique and challenging situations. I have listed tactics to work with each audience and how to turn your challenge into a success. The Hostile Audience

This audience group openly disagrees with you and may even actively work against you. For a hostile audience, use these techniques:

Find common beliefs and values. Find something to agree on.

Use appropriate humor to break the ice.

Don't start the presentation with an attack on their position.

Keep in mind that you are only trying to persuade on one point; don'
It's More Than Just a Presentation
Your presentation reveals a lot about you. It shows your ability to plan, communicate, and think. Here's how to make a good impression the next time that you speak.1) When planning a presentation, identify and write the goal for your presentation. Then study it to make sure that this represents what is expected of you. If needed, survey others by asking if this meets their needs for your presentation.2) Plan your presentation so that it supports your goal. Make sure every point moves the audience toward accepting your goal and discard all unrelated information. Unrelated information, however interesting, distracts the audience and wastes time.3) Think through your presentation from the audience's viewpoint. Consider what they kn
dience and how to turn your challenge into a success. The Hostile Audience

This audience group openly disagrees with you and may even actively work against you. For a hostile audience, use these techniques:
1. Find common beliefs and values. Find something to agree on.
2. Use appropriate humor to break the ice.
3. Don't start the presentation with an attack on their position.
4. Keep in mind that you are only trying to persuade on one point; don
  Put Some Stuffing in the Staff Suggestion Box
  Here’s how to get your staff suggestion box overflowing with fabulous new ideas.First, move the program on-line with digital instructions, submissions and replies.Next, create a quick and easy contest every month. Set short timelines for submission of ideas, offer attractive rewards, and use new criteria for winners every month.Here are just a few examples:‘This month the prize is four tickets to the movies. Three sets of four tickets will be given away. Criterion for the month is “cost savings”. How can we reduce expenses while keeping our morale and effectiveness high? Get cost-conscious and submit your best ideas to greatidea@staffsuggestions by July 30. Ideas may be submitted by individuals or by groups. Winners will
  nly disagrees with you and may even actively work against you. For a hostile audience, use these techniques:
  1. Find common beliefs and values. Find something to agree on.
  2. Use appropriate humor to break the ice.
  3. Don't start the presentation with an attack on their position.
  4. Keep in mind that you are only trying to persuade on one point; don
    Direct Mail = Your Money, From Printer to Mailbox to Trash!
    I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.Direct mail, at 2-5%, has a totally unacceptable response rate.Bad will generation must be factored into the cost of marketing this way
    on beliefs and values. Find something to agree on.
  5. Use appropriate humor to break the ice.
  6. Don't start the presentation with an attack on their position.
  7. Keep in mind that you are only trying to persuade on one point; don
    Network Marketing Basics
    What is network marketing and what can it do for me?Network marketing is a brilliant and explosive marketing concept. For someone motivated and willing to put in the time, effort, and persistence needed to achieve his or her financial goals, network marketing can provide: a second income on a part-time basiscomplete financial independence possible with commitment and perseverancework from hometime freedomtravel opportunitiesexcellent tax advantagesa great opportunity for personal growtha positive, supportive environment in which to work What network marketing is notthe presentation with an attack on their position.
  8. Keep in mind that you are only trying to persuade on one point; don't talk about anything else that could be considered hostile, offensive or condescending.
  9. Because of your differences, a hostile audience will question your credibility. Increase your credibility with expert studies or any source that will support your claim.
  10. A hostile audience will try to find reasons to not like you; don't give them any.
  11. Don't tell them you are going to try to persuade them.
  12. Express that you are looking for a win-win outcome rather than a win-lose situa

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On a sabbatical year back in the U.S., the author finds that at age 50, he has passed his shelf-life in the job market. For mid-lifers like him, there is precious little advice about how to get a job. The article is a humorous take on this thorny issue.

Blogging is a hot topic nowadays. Blogs are cutting edge tools for some recruiters. So, just what is a blog? Can blogs help you reach the right candidates and fill jobs faster?

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