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    What Determines PR Success?
    As a business, non-profit or association manager, occasions will arise when you’ll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.Here’s the underlying premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.In a nutshell, your PR plan will help achieve your managerial objectives by altering perception leading to changed behaviors among those important external audiences that most affect your department, group, division or subsidiary.When you get right down to it, you probably should expand your view of public relations with some
    st heard this term from an attorney who was explaining to me how important it is to document your dealings in great detail. I specifically recall his using the Clintons as an example of people who have mastered this art. He opined that their conscientious salting of the record is the primary reason why they themselves aren’t salted away in some federal prison.

    How could Mr. Hawkins have salted the record to help his cause? For one thing, he should have been in contact with the listing broker of the house the first time he showed the property to Mrs. Clifton. When I was in the real estate brokerage business — somewhere around the time Cro-Magnon man first appeared on earth — I made it a point to inundate sellers and listing brokers with certified letters. In those letters, I registered the names of prospective buyers, and kept the sellers and brokers abreast of my activities with those buyers.

    To put it mildly, this made me quite unpopular with those on the receiving end of my certified mail. They deeply resented the implication that I didn’t trust them. Nevertheless, I’m proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify.

    Today, of course, it’s not necessary to irritate sellers and listing brokers with certified mail. It’s much more subtle, much easier, a

    Principles in Marketing to Women
    What women want? Old question, many think it is too hard to give an answer. Well, it isn’t. In this article we will write about principles in marketing to women.Marketing is all about fulfilling needs. That’s why marketers have to know the answer on what women want. The most important thing that every woman wants is security. They want to have a man they can lean on; to be secure in their love relationship; to be secure that they will make the right decision in buying a certain product. You have to persuade them in your offer, whether it is a traditional or online business. This doesn’t mean that you will hire some person who will be over-enthusiastic in describing new products like in teleshop ads. It is a fast selling processing, and women like thorough selling processes. They like marketing and persuading in a subtle way. They want to hear everything about your product. So, tell them all and educate them. Don’t sell them a product, sell them a dream, so they can imagine how your product will make their lives easier
    The form of the real estate brokerage business may have changed since the advent of nationwide brokerage firms, but the substance has not. Human nature is the same today as it was when Century 21 first came on the scene back in 1974. Indeed, the same as it was in 1974 B.C.!

    And when it comes to the real estate brokerage business, a reality of human nature is that the real estate agent who allows himself to be intimidated by the buyer or seller of a property (or, worse, both) is a real estate agent asking to be separated from his commission.

    To put it more succinctly, such an agent is likely to be on the receiving end of a commissiondectomy — a delicate surgical procedure aimed at removing all or part of his commission from his grasp. From the aspect of pain, a commissiondectomy might justifiably be described as the equivalent of having a hemorrhoid operation and root canal performed simultaneously.

    Sadly, far too many real estate agents practically volunteer for this excruciating procedure by not taking certain actions — e.g., binding either the buyer or seller in writing, taking control of the deal, and refusing to relinquish that control until their agreed-upon commission has cleared the bank. A recent front-page story in The Wall Street Journal underscores the importance of these actions.

    Nantucket, Massachusetts is the setting for the commissiondectomy described in the aforementioned Wall Street Journal article. Nantucket Island is the kind of place that is inhabited mainly by the super-rich — and, of course, rich-widow stalkers like John Kerry.

    The Nantucket saga involves a broker by the name of J. Craig Hawkins and socialite Catherine R. Clifton, daughter of Ralph Roberts, founder of Comcast Corp. Mrs. Clifton’s husband, Anthony, is also along for the ride. Ringer Rule No. 328: All other things being equal, the greater his or her “high-society” factor, the more likely the person is to shaft you in a business deal.

    In Chapter 7 of To Be or Not to Be Intimidated?, I tell the story of the owner of a large apartment development in St. Louis who spent a great deal of time trying to impress me with his credentials. He went to great lengths to expound on the virtues of dealing only with people like himself whose integrity and ethical standards are beyond reproach.

    I nodded my head on cue as he doled out such clich?s as, “Life is too short to deal with unethical people.” His Saddam-like grin had the aura of a neon sign flashing the words “Trust me.”

    It wasn’t until I had experienced a sufficient number of commissiondectomies that I was able to identify such talk as a sure sign that the person with whom I was speaking was either a rapist, murderer, criminal-defense attorney, or (worst of all) unethical real estate developer.

    So, welcome to the world, Mr. Hawkins. Had you read my book, you would have known better than to spend months showing Mrs. Clifton properties all over Nantucket Island without having a signed agreement.

    When Hawkins finally got around to presenting Mrs. Clifton and her husband with an agreement to represent them, she decided that she didn’t want to deal with him anymore. Her unofficial occupation is professional philanthropist, but you’d never convince Mr. Hawkins of that. Echoing the sentiments of Marie Antoinette, Mrs. Clifton’s attitude toward poor Craig Hawkins was “Let him eat Big Macs!”

    One of the properties Hawkins showed Mrs. Clifton happened to be a $15.5 million, 25-acre waterfront home, which she and her husband ultimately purchased. Right now, the listing broker and another company that “helped market the property” are set to split a Trump-sized commission of $600,000 — without even a bone in there for poor Mr. Hawkins.

    Hawkins’ company, Maury People Inc., has filed a lawsuit, but not against Mrs. Clifton. After all, unless it’s in writing, a buyer has no obligation to a real estate agent. So Hawkins’ company instead filed suit against the listing broker and the estate of the owner of the property.

    In an affidavit, Mrs. Clifton admitted that Hawkins had originally shown her the property clear back in 2001, then again in June 2005. She also said that Hawkins “seemed to be steering me strongly” toward two other properties. This is a classic kind of irrelevant, gobbledygook argument spewed out by buyers and sellers who are intent on performing a commissiondectomy on a real estate agent.

    And, as a gobbledygook bonus, Mrs. Clifton claimed that Hawkins hadn’t shown her any “particularized information” on the property. Which is a euphemism for “He didn’t print out a couple of multiple-listing sheets from his computer.”

    Attention Mr. Hawkins: You screwed up! You may as well have trusted Kofi Annan to hold your wallet for you while you went for a jog.

    Having been through many commissiondectomies in my early days as a real estate broker, I am, quite naturally, sympathetic to Mr. Hawkins’ plight. So I can only hope that he will learn from his mistake. Which means not expending an ounce of energy on future deals until he has something in writing from either the buyer or seller.

    I should point out that in real life, buyers rarely enter into signed agreements with real estate agents. Most brokerage agreements are between a listing broker and the seller of a property.

    So, how does a guy protect himself when he’s showing a prospective buyer around? He “salts the record”! I first heard this term from an attorney who was explaining to me how important it is to document your dealings in great detail. I specifically recall his using the Clintons as an example of people who have mastered this art. He opined that their conscientious salting of the record is the primary reason why they themselves aren’t salted away in some federal prison.

    How could Mr. Hawkins have salted the record to help his cause? For one thing, he should have been in contact with the listing broker of the house the first time he showed the property to Mrs. Clifton. When I was in the real estate brokerage business — somewhere around the time Cro-Magnon man first appeared on earth — I made it a point to inundate sellers and listing brokers with certified letters. In those letters, I registered the names of prospective buyers, and kept the sellers and brokers abreast of my activities with those buyers.

    To put it mildly, this made me quite unpopular with those on the receiving end of my certified mail. They deeply resented the implication that I didn’t trust them. Nevertheless, I’m proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify.

    Today, of course, it’s not necessary to irritate sellers and listing brokers with certified mail. It’s much more subtle, much easier, a

    Purchase Order Financing - A Tool To Finance Your Growing Orders
    Do you have more purchase orders than what you can handle? Is lack of financing preventing you from fulfilling those orders? One of the most frustrating things that can happen to a business owner is to turn orders away – good orders – because you don’t have the financial capacity to fulfill them.Of course, you can try to get a business loan. However, business loans have their limitations as business financing tools. They are hard to get and have arbitrary limits, so they don’t grow with your business.Wouldn’t it be great to have a business financing tool that could handle all your supplier payments – provided you had purchase orders from good customers? How many orders could you close then?That tool exists and is called purchase order financing. Purchase order financing is a financing product that is offered by factoring companies. The tool’s premise is very simple. Once you have a confirmed purchase order, the factoring company finances all supplier payments, usually by letter of credit. Once the order
    g for the commissiondectomy described in the aforementioned Wall Street Journal article. Nantucket Island is the kind of place that is inhabited mainly by the super-rich — and, of course, rich-widow stalkers like John Kerry.

    The Nantucket saga involves a broker by the name of J. Craig Hawkins and socialite Catherine R. Clifton, daughter of Ralph Roberts, founder of Comcast Corp. Mrs. Clifton’s husband, Anthony, is also along for the ride. Ringer Rule No. 328: All other things being equal, the greater his or her “high-society” factor, the more likely the person is to shaft you in a business deal.

    In Chapter 7 of To Be or Not to Be Intimidated?, I tell the story of the owner of a large apartment development in St. Louis who spent a great deal of time trying to impress me with his credentials. He went to great lengths to expound on the virtues of dealing only with people like himself whose integrity and ethical standards are beyond reproach.

    I nodded my head on cue as he doled out such clich?s as, “Life is too short to deal with unethical people.” His Saddam-like grin had the aura of a neon sign flashing the words “Trust me.”

    It wasn’t until I had experienced a sufficient number of commissiondectomies that I was able to identify such talk as a sure sign that the person with whom I was speaking was either a rapist, murderer, criminal-defense attorney, or (worst of all) unethical real estate developer.

    So, welcome to the world, Mr. Hawkins. Had you read my book, you would have known better than to spend months showing Mrs. Clifton properties all over Nantucket Island without having a signed agreement.

    When Hawkins finally got around to presenting Mrs. Clifton and her husband with an agreement to represent them, she decided that she didn’t want to deal with him anymore. Her unofficial occupation is professional philanthropist, but you’d never convince Mr. Hawkins of that. Echoing the sentiments of Marie Antoinette, Mrs. Clifton’s attitude toward poor Craig Hawkins was “Let him eat Big Macs!”

    One of the properties Hawkins showed Mrs. Clifton happened to be a $15.5 million, 25-acre waterfront home, which she and her husband ultimately purchased. Right now, the listing broker and another company that “helped market the property” are set to split a Trump-sized commission of $600,000 — without even a bone in there for poor Mr. Hawkins.

    Hawkins’ company, Maury People Inc., has filed a lawsuit, but not against Mrs. Clifton. After all, unless it’s in writing, a buyer has no obligation to a real estate agent. So Hawkins’ company instead filed suit against the listing broker and the estate of the owner of the property.

    In an affidavit, Mrs. Clifton admitted that Hawkins had originally shown her the property clear back in 2001, then again in June 2005. She also said that Hawkins “seemed to be steering me strongly” toward two other properties. This is a classic kind of irrelevant, gobbledygook argument spewed out by buyers and sellers who are intent on performing a commissiondectomy on a real estate agent.

    And, as a gobbledygook bonus, Mrs. Clifton claimed that Hawkins hadn’t shown her any “particularized information” on the property. Which is a euphemism for “He didn’t print out a couple of multiple-listing sheets from his computer.”

    Attention Mr. Hawkins: You screwed up! You may as well have trusted Kofi Annan to hold your wallet for you while you went for a jog.

    Having been through many commissiondectomies in my early days as a real estate broker, I am, quite naturally, sympathetic to Mr. Hawkins’ plight. So I can only hope that he will learn from his mistake. Which means not expending an ounce of energy on future deals until he has something in writing from either the buyer or seller.

    I should point out that in real life, buyers rarely enter into signed agreements with real estate agents. Most brokerage agreements are between a listing broker and the seller of a property.

    So, how does a guy protect himself when he’s showing a prospective buyer around? He “salts the record”! I first heard this term from an attorney who was explaining to me how important it is to document your dealings in great detail. I specifically recall his using the Clintons as an example of people who have mastered this art. He opined that their conscientious salting of the record is the primary reason why they themselves aren’t salted away in some federal prison.

    How could Mr. Hawkins have salted the record to help his cause? For one thing, he should have been in contact with the listing broker of the house the first time he showed the property to Mrs. Clifton. When I was in the real estate brokerage business — somewhere around the time Cro-Magnon man first appeared on earth — I made it a point to inundate sellers and listing brokers with certified letters. In those letters, I registered the names of prospective buyers, and kept the sellers and brokers abreast of my activities with those buyers.

    To put it mildly, this made me quite unpopular with those on the receiving end of my certified mail. They deeply resented the implication that I didn’t trust them. Nevertheless, I’m proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify.

    Today, of course, it’s not necessary to irritate sellers and listing brokers with certified mail. It’s much more subtle, much easier, a

    Public Speaking or Gargle with Drano? 4 Ways To Prepare
    Which sounds more appealing, getting up in front of a group of strangers and talking, while they all sit there looking at you like a dog watching a ceiling fan...or gargling with Drano? It's no surprise how many would choose the Drano.Public Speaking has been ranked as the "number one fear" among thousands of us. The anxiety is overwhelming, you start to sweat profusely, your knees are knocking so hard you might break a kneecap, hands tremble like you dipped them in a fryer full of hot oil, voice starts quivering like someone dumped a bucket of ice water on your head and you can't remember what it is you are supposed to be talking about. Why? Because you are scared to death.I want to share with you some tips on overcoming this fear of Public Speaking.1. Picture yourself doing it, go ahead picture yourself standing in front of all these people saying what it is you are going to be talking about. Picture yourself from start to finish. Begin with walking up to the microphone or p
    , criminal-defense attorney, or (worst of all) unethical real estate developer.

    So, welcome to the world, Mr. Hawkins. Had you read my book, you would have known better than to spend months showing Mrs. Clifton properties all over Nantucket Island without having a signed agreement.

    When Hawkins finally got around to presenting Mrs. Clifton and her husband with an agreement to represent them, she decided that she didn’t want to deal with him anymore. Her unofficial occupation is professional philanthropist, but you’d never convince Mr. Hawkins of that. Echoing the sentiments of Marie Antoinette, Mrs. Clifton’s attitude toward poor Craig Hawkins was “Let him eat Big Macs!”

    One of the properties Hawkins showed Mrs. Clifton happened to be a $15.5 million, 25-acre waterfront home, which she and her husband ultimately purchased. Right now, the listing broker and another company that “helped market the property” are set to split a Trump-sized commission of $600,000 — without even a bone in there for poor Mr. Hawkins.

    Hawkins’ company, Maury People Inc., has filed a lawsuit, but not against Mrs. Clifton. After all, unless it’s in writing, a buyer has no obligation to a real estate agent. So Hawkins’ company instead filed suit against the listing broker and the estate of the owner of the property.

    In an affidavit, Mrs. Clifton admitted that Hawkins had originally shown her the property clear back in 2001, then again in June 2005. She also said that Hawkins “seemed to be steering me strongly” toward two other properties. This is a classic kind of irrelevant, gobbledygook argument spewed out by buyers and sellers who are intent on performing a commissiondectomy on a real estate agent.

    And, as a gobbledygook bonus, Mrs. Clifton claimed that Hawkins hadn’t shown her any “particularized information” on the property. Which is a euphemism for “He didn’t print out a couple of multiple-listing sheets from his computer.”

    Attention Mr. Hawkins: You screwed up! You may as well have trusted Kofi Annan to hold your wallet for you while you went for a jog.

    Having been through many commissiondectomies in my early days as a real estate broker, I am, quite naturally, sympathetic to Mr. Hawkins’ plight. So I can only hope that he will learn from his mistake. Which means not expending an ounce of energy on future deals until he has something in writing from either the buyer or seller.

    I should point out that in real life, buyers rarely enter into signed agreements with real estate agents. Most brokerage agreements are between a listing broker and the seller of a property.

    So, how does a guy protect himself when he’s showing a prospective buyer around? He “salts the record”! I first heard this term from an attorney who was explaining to me how important it is to document your dealings in great detail. I specifically recall his using the Clintons as an example of people who have mastered this art. He opined that their conscientious salting of the record is the primary reason why they themselves aren’t salted away in some federal prison.

    How could Mr. Hawkins have salted the record to help his cause? For one thing, he should have been in contact with the listing broker of the house the first time he showed the property to Mrs. Clifton. When I was in the real estate brokerage business — somewhere around the time Cro-Magnon man first appeared on earth — I made it a point to inundate sellers and listing brokers with certified letters. In those letters, I registered the names of prospective buyers, and kept the sellers and brokers abreast of my activities with those buyers.

    To put it mildly, this made me quite unpopular with those on the receiving end of my certified mail. They deeply resented the implication that I didn’t trust them. Nevertheless, I’m proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify.

    Today, of course, it’s not necessary to irritate sellers and listing brokers with certified mail. It’s much more subtle, much easier, a

    It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help
    Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different. So how can you tell when you might need marketing and design help? Just as seeing a piece of spinach in your teeth in the mirror, the answer is often found through self-analysis. Looking at your competition, your prospects and your image are a great place to start. You owe it to yourself and your success to take some time to reflect on where you are, where you want to go and how you might get there.So do you need marketing and design help? Let’s find out…Price War: Does it always feel like you have to compete on price? That’s tough, isn’t it? If this is the case for you, you’re not alone, I’ve found this to be a major challenge for most companies – those c
    tted that Hawkins had originally shown her the property clear back in 2001, then again in June 2005. She also said that Hawkins “seemed to be steering me strongly” toward two other properties. This is a classic kind of irrelevant, gobbledygook argument spewed out by buyers and sellers who are intent on performing a commissiondectomy on a real estate agent.

    And, as a gobbledygook bonus, Mrs. Clifton claimed that Hawkins hadn’t shown her any “particularized information” on the property. Which is a euphemism for “He didn’t print out a couple of multiple-listing sheets from his computer.”

    Attention Mr. Hawkins: You screwed up! You may as well have trusted Kofi Annan to hold your wallet for you while you went for a jog.

    Having been through many commissiondectomies in my early days as a real estate broker, I am, quite naturally, sympathetic to Mr. Hawkins’ plight. So I can only hope that he will learn from his mistake. Which means not expending an ounce of energy on future deals until he has something in writing from either the buyer or seller.

    I should point out that in real life, buyers rarely enter into signed agreements with real estate agents. Most brokerage agreements are between a listing broker and the seller of a property.

    So, how does a guy protect himself when he’s showing a prospective buyer around? He “salts the record”! I first heard this term from an attorney who was explaining to me how important it is to document your dealings in great detail. I specifically recall his using the Clintons as an example of people who have mastered this art. He opined that their conscientious salting of the record is the primary reason why they themselves aren’t salted away in some federal prison.

    How could Mr. Hawkins have salted the record to help his cause? For one thing, he should have been in contact with the listing broker of the house the first time he showed the property to Mrs. Clifton. When I was in the real estate brokerage business — somewhere around the time Cro-Magnon man first appeared on earth — I made it a point to inundate sellers and listing brokers with certified letters. In those letters, I registered the names of prospective buyers, and kept the sellers and brokers abreast of my activities with those buyers.

    To put it mildly, this made me quite unpopular with those on the receiving end of my certified mail. They deeply resented the implication that I didn’t trust them. Nevertheless, I’m proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify.

    Today, of course, it’s not necessary to irritate sellers and listing brokers with certified mail. It’s much more subtle, much easier, a

    Retail Sales - The Little Store That Went Away
    Let me take you back to the days when Flagstaff was a small town. When complaints were flying that you had to go to Phoenix if you wanted to shop. And when you could find a parking space downtown. I’m talking about the time before the Flagstaff Mall, Wal-Mart, Kohl's, and Target. Oh, there were still lots of stores, even some large chain stores like Long’s Drugs, Thrifty Drug, and Safeway. But there were also lots of unique little stores owned by folks who lived and worked in Flagstaff .But that was twenty-five plus years ago. The town has grown and times have changed. Phoenix shopping has arrived in Flagstaff and has brought with it both the good and the bad. Prices, selection, and service have improved. Traffic has increased. Parking downtown is almost an impossibility. And we’ve lost many of the unique little shops that once catered to the needs of Flagstaff and the surrounding area.The Daily Sun’s coffers are probably overflowing with all the full-color ads and shopping inserts that added all the ex
    st heard this term from an attorney who was explaining to me how important it is to document your dealings in great detail. I specifically recall his using the Clintons as an example of people who have mastered this art. He opined that their conscientious salting of the record is the primary reason why they themselves aren’t salted away in some federal prison.

    How could Mr. Hawkins have salted the record to help his cause? For one thing, he should have been in contact with the listing broker of the house the first time he showed the property to Mrs. Clifton. When I was in the real estate brokerage business — somewhere around the time Cro-Magnon man first appeared on earth — I made it a point to inundate sellers and listing brokers with certified letters. In those letters, I registered the names of prospective buyers, and kept the sellers and brokers abreast of my activities with those buyers.

    To put it mildly, this made me quite unpopular with those on the receiving end of my certified mail. They deeply resented the implication that I didn’t trust them. Nevertheless, I’m proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify.

    Today, of course, it’s not necessary to irritate sellers and listing brokers with certified mail. It’s much more subtle, much easier, and much more effective to create a phone record via both regular telephones and cellphones. And, best of all, by using lots of e-mail.

    This operational strategy is not by any means restricted to the real estate brokerage business. Regardless of your profession, you’ll find that salting the record is always a prudent strategy. And don’t be shy about erring on the side of more salt rather than less. It can be tedious work, but well worth your time.

    In the case of Mr. Hawkins, a heavily salted record could have made it much more likely that he and his company would be awarded 25%-50% of the $600,000 commission due from the sale of the property. In other words, $150,000 to $300,000. For that kind of money, I’m willing to salt until my wrist falls off my arm.

    Of course, the best possible way to avoid these kinds of legal hassles is to make it a point to deal with people whom you know, through firsthand experience, to be ethical and honorable. Unfortunately, in the world of real estate, that eliminates the vast majority of buyers and sellers. Which is why I’m now an author instead of a real estate broker.

    Come to think of it, dealing with publishers isn’t exactly a walk in the park, either. They’ve been committing genocide against authors for centuries.

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