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  • Suggest You - Prospects, You Can't Make Them Drink if They Aren't Thirsty

    Listen To What The Marketing Experts Say
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    rategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough co
    Your Company And Construction Estimating Programs
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    Last week I was going over the sales process with a new salesperson. It was an engaging conversation and as we went over each step of the sales process. The analogy of how "we can lead a horse to water, but we can't make it drink" came up.

    Prospects can be exactly like the horse that didn't drink. Sure we can spend lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough co

    How To Groom Your Customers For Bigger Profit
    One day last week, I decided to work from the house since I had to head over to Rotary at noon. A little bit ago, a lady from the place where my wife gets her hair cut called to see if she was here. I told her she had left to go get her hair cut, then laughed and commented that my wife had i
    can lead a horse to water, but we can't make it drink" came up.

    Prospects can be exactly like the horse that didn't drink. Sure we can spend lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough co

    Brand Promise - Enhance Customer Experience
    Every aspect of your business should enhance the customer experience, not detract from it.Every retail establishment – whether a store, a bank, or a restaurant – in some way markets itself as being customer focused. The clerks in the commercials and print ads are always smiling and lo
    show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough co

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    Job hunting has become a time consuming and frustrating process. You need to make the best use of your time and resources.Most job seekers start with the ads in the newspaper, sending in their CV to those that look the most promising. The fun begins when you get the call from a recrui
    pend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough co

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    rategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough contacts they will find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as possible just won't lead to more sales. This strategy is similar to leading a horse to water.

    Make Prospects THIRSTY . . . and They will Buy From Us!

    Why wouldn't the horse drink the water? It is a simple question with an easier answer. The horse didn't drink because the horse wasn't thirsty. The same is true with outside sales. Our job in sales isn't just to lead a horse to water. Our job is to make the horse thirsty. Making prospects thirs

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