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    One-Two-Three Punch Marketing
    Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like. You will notice that I didn't add brochures to this list. Brochures are not a good investment for a first piece. When someone asks for a brochure and you don't have one, this doesn't mean y
    ly get excited about? If you said price, you’re flat out wrong! If you don’t know what excites your customers, ask them! Call ten customers today and ask them what they enjoy about your products and your company.

    What will make your cust

    Entrepreneurial Spirit - Do You Have It? Do You Want To Have It? What Is It?
    According to my handy, dandy Illustrated Oxford Dictionary, an entrepreneur is: "a person who undertakes an enterprise or business, with the chance of profit or loss." Well now that's a big yawn.But, let's take a look at the word "spirit", which actually has several different senses to the same word. Setting aside the ghostly stuff and the distilled liquor, I am tickled to share these definitions: "the vital animating essence of a perso
    So you want to have a special sales event – great idea! But why are you slashing your prices and having big discounts? You can have a successful income buster without even touching your prices! You just need brains, guts and real (and I mean real) excitement.

    What’s an “income buster”?

    An income buster is a promotional event that gets a large amount of people excited about something. It wows and delights your customers so much that they want to thank you for it when it’s over. It’s not about lowering prices; it’s about getting your customers excited about something more substantial.

    Of course, there’s no magic event that will work for everybody. The key to finding the right income buster for you is in your customers – and your ability to see things their way.

    The First Element: Brains

    Before you can put on this event, you must ask yourself some questions to spark your creativity and find your focus.

    What do your customers truly get excited about? If you said price, you’re flat out wrong! If you don’t know what excites your customers, ask them! Call ten customers today and ask them what they enjoy about your products and your company.

    What will make your custo

    Care For Your Health While In School
    As you expand your mental faculties in college, you can’t neglect your physical well-being. College stories are filled with tales of sleepless nights, top-ramen diets, celebratory excesses and so forth. Don’t believe the hype. You can still experience all the disagreeable activities of college, while also maintaining a healthy outlook on life.Avoid all-nighters, or at least adjust your sleeping pattern to compensate for lost rest. If you
    real) excitement.

    What’s an “income buster”?

    An income buster is a promotional event that gets a large amount of people excited about something. It wows and delights your customers so much that they want to thank you for it when it’s over. It’s not about lowering prices; it’s about getting your customers excited about something more substantial.

    Of course, there’s no magic event that will work for everybody. The key to finding the right income buster for you is in your customers – and your ability to see things their way.

    The First Element: Brains

    Before you can put on this event, you must ask yourself some questions to spark your creativity and find your focus.

    What do your customers truly get excited about? If you said price, you’re flat out wrong! If you don’t know what excites your customers, ask them! Call ten customers today and ask them what they enjoy about your products and your company.

    What will make your cust

    Marketing - A Handy Formula That Will Make You A Hero
    Here is one marketing formula that will stand by you and make you a hero. It consists of only three parts:1) Say what you are going to tell them 2) Tell them 3) Go back over what you told themIf this seems simple, it is. It will save you hours of slaving over a speech. It can make it a joy to write a sales letter. Use it to help you write your books and reports. You may find yourself dashing off articles faster than
    s over. It’s not about lowering prices; it’s about getting your customers excited about something more substantial.

    Of course, there’s no magic event that will work for everybody. The key to finding the right income buster for you is in your customers – and your ability to see things their way.

    The First Element: Brains

    Before you can put on this event, you must ask yourself some questions to spark your creativity and find your focus.

    What do your customers truly get excited about? If you said price, you’re flat out wrong! If you don’t know what excites your customers, ask them! Call ten customers today and ask them what they enjoy about your products and your company.

    What will make your cust

    The Power of Thanking People With Handwritten Notes --Show Gratitude
    Can you think of all the people in your life who helped you, especially when you were experiencing adversity or when you were at a crossroad of sorts?Was it......*a teacher like Mrs. Jordan (my fifth grade teacher) who said the right thing at the right time?*the person who wrote a glowing recommendation letter that won you a major scholarship or admission to your school of choice?*mentors who appeared at just the righ
    our customers – and your ability to see things their way.

    The First Element: Brains

    Before you can put on this event, you must ask yourself some questions to spark your creativity and find your focus.

    What do your customers truly get excited about? If you said price, you’re flat out wrong! If you don’t know what excites your customers, ask them! Call ten customers today and ask them what they enjoy about your products and your company.

    What will make your cust

    There's Diamonds In Your Backyard - Part 1 - Building Relationships - The True Gems in Business
    I came to understand the true meaning and value of a business relationship over 10 years ago after spending thousands of dollars in traditional advertisements with little return. This is not to say that traditional advertising is wrong – I just didn’t have the money to do it! I then realized that without the funds to do consistent traditional advertising that I had to develop business relationships that would provide referrals, as well as resour
    ly get excited about? If you said price, you’re flat out wrong! If you don’t know what excites your customers, ask them! Call ten customers today and ask them what they enjoy about your products and your company.

    What will make your customers actually want to come? This event isn’t about you; it’s about your customers and prospects. If you want a great turn out, you must make your income buster worth their time. Your event needs to be so appealing and exciting that your customers will actually make time in their busy schedules to attend it.

    How can you convert a group of people into money? Income busters are not customer appreciation days; they are events and promotions designed to make YOU money! If the cash register doesn’t go cha-ching, it’s not an income buster.

    The Second Element: Guts

    Simply having great ideas isn’t going to feed your family – you must be able to put those ideas into action! If they are any good, they will not only make you money, they will be risky, thrilling and nontraditional.

    For this reason, great ideas take guts to put into motion. There may be people in your company that are too comfortable in their settled ways. They like doing things the

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