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Name Disputes -- Who Won? Who Lost?
Companies invest a lot of money in naming their products and services – trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.(1) Federal Express v. Federal Expresso?Federal Expresso, a coffee sh

sage that whatever customers need they can get at OfficeMax.

Offer them an interesting history l

Test Your B2B Direct Mail Offers To Boost Response Rates
The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better. Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most important ingredient

The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.
Give your product a distinct personality
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.
Offer them an interesting history le
Social Networking - The New Way To Find Digital Jobs
Finding a job in the digital industry may appear difficult. Whether you've been working in the e-marketing sector for a while or you're a bright, young IT graduate hoping to enter the digital industry, the overwhelming number of people applying for digital jobs can be a daunting factor. However, if the thought of wading through dozens of job listings - on the web or offline - is enough to put you off your search for a digital job, rest assured there are a variety of inherently more social ways to seek out your id
market share, there are some things you can do to gain a bigger piece of the pie.
Give your product a distinct personality
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.
Offer them an interesting history l
We Rejected Your Resume Today
Hi, I am Mr. Employer.Even though you think I can see you and how wonderful it would be for you to come to work for our company. I can’t. I am not surprised; I get hundreds of r?sum?’s from people just like you who forget to paint a good picture of themselves for us. I am very surprised how many applicants assume that we, at this company, are mind readers and we have a crystal ball that allows us to see all the pertinent information you have left out.Even more so I am surprised how people assume t
uct a distinct personality
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.
Offer them an interesting history l
The Rip-off Continues
There was this company that was called Ecoenergizer, that started up shortly after the Texas Attorney General shut down Bioperformance (Bioper. in my option was one of the better products on the market at that time that worked really well) because the Attorney General claimed that the product was nothing but moth balls. This in my opinion is BS because I used it in my truck for 15,000 miles and got good gas mileage with that fuel Saver product. It worked well with gasoline and better with diesel fuel. The reason
able character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.
Offer them an interesting history l
Is It Time to Legally Register Your Trade/Service Mark?
It’s very upsetting to find someone using your business name, or one that is “confusingly similar.” If you’ve taken legal steps to protect your name, you are in a much better position to protect your interests.* If you are successful, you will be copied.I learned this lesson the hard way. When my business partner and I started Tables to Teapots (a retail store in Acton, MA), we had no idea how successful we would be. After several years of hard work, a TV feature on Chronicle and a story in Inc. Mag
sage that whatever customers need they can get at OfficeMax.
Offer them an interesting history lesson
Some of the most common products we use today have the most interesting development histories. Hippocrates, the father of modern medicine, left historical records of a powder made from the bark and leaves of the willow tree to help heal headaches, pains and fevers. By 1829, scientists discovered that the salicin in willow plants was the key ingredient in aspirin, which was later repackaged and marketed by Bayer.

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